Private Didi Mobile Japan Experience
Column for the first time in 2 yearsJust two years ago in October, "Why DIDI Mobility Japan?" It's been 2 years since I was allowed to write a column. Since accepting the outsourcing of DIDI Mobility Japan from October 1, 2018, I have personally experienced an exciting and extraordinary experience that I have never experienced before. It was a valuable experience for me to meet taxi companies nationwide in the role of a door opener, even though I was a pensioner at the age of 68. Of course, from the beginning, DIDI Mobility Japan, which is a ride share and a foreign capital, has a strong influence, and I was treated as a "traitor", but fortunately I was gradually recognized as a supporting member in all taxi associations. Citizenship came to be obtained. In any case, at the end of September, I ended the business consignment contract with DIDI Mobility Japan, but I asked him to work as a member of DIDI Mobility Japan and adopt the services of DIDI Mobility Japan. I have come to think that the I have a responsibility to taxi companies to explain my own generalization. When I asked President Takahashi of Taxi Nippon Shimbun to resume the column in "Taxi Japan Magazine", he said that it would be good that my relationship with DIDI was over. Of course, the generalization and evaluation of DIDI Mobility Japan itself is not my role, but just one individual, "Why was DIDI Mobility Japan?" And why was it for me as a result? I will write it as long as it does not touch the non-disclosure agreement.Why Didi Mobility Japan?In the column on this theme I wrote two years ago, I wrote as follows."For Kiyono, this judgment is not so much about Didi, but rather the" ambition "that SoftBank itself or Masayoshi Son has cultivated over the past 37 years of history, and the management philosophy, awareness of the times, and sympathy for the strategy as its realization. by. ""Looking 300 years into the future in 2010, we will make people happy through the information revolution." The concept of "group management" to realize it, especially the imminent "singularity" (all artificial intelligence) I was amazed at the idea of being a platformer for the information revolution (the mobile revolution as part of it) in preparation for the time when it exceeds the intelligence of humankind. "Furthermore, we are steadily laying the groundwork as a platformer in the era of IOT, big data, and AI, such as the establishment of Toyota and Monet Technology, and we have a broad view of the future and the world, and steadily. I couldn't help but be surprised at the rugged stones. ""I interpret it arbitrarily, and such IOT, big data, and AI-powered platforms are the structurally low productivity of the mobile industry, including taxis, and the resulting long, low crew. I believed that it was a way to improve and reform low wages and low social status.While saying that I wants to help "reform the taxi business model" = "creation of a comprehensive living mobile industry", I have not been able to do anything yet, so I decided to help create a platform for this new mobile industry. I felt that I should use the remaining life, and decided that I should help spread Didi Mobility Japan, which was the beginning of that.Picture sky (sweat)My one-sided thoughts and expectations have ended in pipe dream at least at this point in time. .In particular, I thought that the spread of taxi dispatch apps was essential in Japan's last mile mobile industry, but even if the ride dispatch apps of each company are combined, it is said that it is currently about 4% of the number of taxi operations. In Moscow, 80% of sales, mainly Yandex, are ride-hailing apps, and in Beijing, it is said to exceed 70%. Unfortunately, in Japan, the sinks are substantial and the taxi service level is high, so the incentive to popularize the ride-hailing app is low. The promotion measures by issuing coupons are not decisive, and their spread is realized by platformers who are willing to take the risk of subscriptions, and it is physically and temperamentally that Softbank, that is, DIDI Mobility, has that spirit. I expected Japan. But the reality wasn't that sweet (sweat)In fact, the platformer responsible for the last mile is not the ride-hailing app itself!Despite this, the lesson I learned in the last two years is that the GAFA-like platform may not have an advantage in the last mile mobile industry. The last mile mobile industry, including taxis, is a local industry that is neither national nor global, nor is it a virtual world that is complete in the internet world, but a real industry that involves the movement of physical people. In this area, there is no national advantage, and on the contrary, it tends to fall into inefficient overinvestment, which may affect the sustainability of profits. Rather, a region-specific platformer that has the ability to network stakeholders such as users, suppliers, and governments of regional mobility services in the reality of the region and coordinate the optimal environment for the region, and the coordinator who organizes it. Needed. Of course, the important weapons and technologies that promote it are the universal know-how of IOT, big data, and AI, including financial power, and DX (digital transformation), which is a hot topic now. Recently, the Minister of State for IT Hirai, who promotes the Digital Agency, was asked by a reporter if Japan could produce GAFA, and he had no intention of producing GAFA from his nose. He said that he would promote DX conversion and compete. Also, in the book "Shin Nihon" by Yahoo CSO Kazuto Ataka, Japan, which was completely defeated in the world of global and virtual digitization, was just defeated by the Meiji Restoration in modern Western technology. In the second and third waves of digitization, Japan's peculiar "delusional power" was used to "exit industry", just as Japan achieved rapid development in the area where it is good at while incorporating culture. We are calling for the realization of DX at an overwhelming speed.What is needed for a regional optimal mobile industry platformerIt is not essential to be national. However, in order for the mobile industry as a local business to survive, it is necessary to have at least a mechanism to improve productivity per hour. For that purpose, it is necessary to create a technique for improving the actual vehicle time rate and the actual working time rate of the vehicle. In addition, we must have the network power and coordination power to link users, businesses, and governments to realize the above. And I think it's better to first create a success story in a specific area that can be a best practice, and then challenge the attempt to nationalize. Anyway, I would like to try realistic trial and error without relying on vehicle dispatch application companies like Uber ,DiDi , even if we use them, so that it will not be pipe dream(October 19, 2020)パネル