Facebook Home came, desktop may become one of the mobile Internet four entrance Source:? i dark horse Analysis: 3G portal president Zhang Xiangdong long ago, I just wrote 'Mobile Internet World War coming to an end, you still alive?.' In the mobile Internet field, the Americans firmly installed operating system country, the Korean people are hardware market triumph, with the first phase of the overall situation settled, the next war will spread to applications and networking. Sure, Facebook suddenly released a new generation of Android application 'Facebook Home'. Legend has long Facebook phone is actually not a cell phone, but this among the operating systems and applications of 'lock screen + Desktop.' Facebook came, and entered our GO Launcher already fighting two third-party desktop fields. Early in the distant era of the Internet, there is a word, who in the world was the entrance. Entrance refers to the user to find information, problem-solving approach, used as an entry means getting a huge amount of users.
Although the master user does not directly equate to commercial realization, but if they lose this position, it also lost the opportunity to become industry giants. Internet pioneer who do browser, do information portal, do a search, we do social, are behind the entrance of the user infighting. Mobile Internet as well. All companies have ambitions to enter the mobile Internet field, not based on pure service to the operation of the product, whether hardware or software, are 'careerists' who complete mobile Internet layout tools. The fundamental purpose of both is that aggregate user to their platform, to achieve higher returns through extensive follow-up applications and traffic. Mobile Internet today, has formed four main entrances: application market, browser, Super App and mobile desktop. Early foregone conclusion App Store mobile Internet was born, the browser as a user in the mobile Internet on the table side continued behavior. With the iPhone turned out, Apple redefined the underlying structure by iOS + App Store, mobile phone users get started using local connections App rich network services. With Android-Google Play follow-up, under the planes simultaneously, jointly established the operating system up the stage singing the application of 'I' to distribute the rules of the game. App Store has become the first floor entrance users to access mobile Internet. The reason why the application store entrance is a foregone conclusion, because the application stores the user can grasp the operating system and its underlying closely linked. For the current global mobile Internet market, the forces in the territory operating system level has been basically established. Google's Android and Apple's iOS will rule for a long period of time, the underlying ecological mobile Internet, both sides of the sphere of influence will become more solid, their representatives and ecosystems are also becoming more and more. In this dimension, the opportunity to leave after the developers, can not say no, but it was minimal.
On top of this, App Store and Google Play will sit tight in the country, and operating systems. In addition, Apple's usual style, App Store and iTunes software consumer video consumption are merging with each other; Google in March last year, the Android Market renamed Google Play, but also to the software market with the previous run Google Play video, publishing market attributable to one place, allowing users to do more with the mobile Internet consumption in a single interface. Of course, in a few countries such as China, policy, law barriers, there are still relatively independent market presence, while in the Android open shelter, to a third party "tales of vesperia cosplay " Android application market opportunity. Sacrifice the long corner, but also to seize a lot of share, but it is difficult to achieve even greater victories. Long journey on the table browser Internet Explorer has been the most intense competition for entry positions, from NetScape to IE, Safari, Firefox and Chrome, want here the achievements of the king. App is designed to be user-mode mobile Internet services after the mainstream, new entrants would not want the App Store and Google Play to rule it all. Then the voice browser resurgence began rising, their presence at the table is based on cultivation of the Internet user's browser to access the habit for many years.
Especially with the rapid development of HTML5, many good experience previously only App in the end to get on the Web is individually realized. Unwilling limited to the application store developers who believe that the browser is the most capable to subvert the entrance App Mode. Even including Google, Apple leader in the mobile Internet included, it is neat to stand H5 camp, but also more determined to developers of browser expectations. However, people in the industry are clear cosplay costumes for sale in fact, the reality is much more pale than the ideal. H5 circle in the game, players have almost been in such a state of mind: both hope that this can be standardized and efficient carrier as soon as possible, but also to ensure their own vested interests can not because of the rapid spread of H5 is a vicious attack. W3C's HTML5 standardization officially announced completion time is 2014. But the symbolism is far greater than the official time of practical significance. In the foreseeable future, around HTML5 game between big companies and balances, it will directly affect the browser and Web applications on the mobile device's performance, whether it is the richness of functionality or efficiency of operation, will have significant gaps with local App . It will therefore deteriorate the user experience.
Data can also explain the problem, had once been favored browser and HTML5, not as expected, beat App become the most important mobile Internet access. FlurryAnalytics data show that intelligent machines and tablet device users to use "dragon ball z wigs " 80% of their time on the application, and only 20% for the browser. From the traffic, a traffic browser has generated far less than the total flow App, and use long and flow accounting are showing downward trend. In addition to user experience than native App to go far, the browser can not get Internet access then move more territory in the Battle of the underlying causes of that the mobile Internet and the Internet is fundamentally different from the table on the information organization. Internet Web site on the table to build the core of its information organization, interaction between man and the site is on the table the most frequent flow of information the Internet, the browser has become the most important network entry.
But in the mobile terminal, App has become the most important mobile Internet information organization, between the user and application providers to interact through a separate application is complete, the mobile browser more acts also on the table from the user access to the Internet habits inheritance, but the main flow of information is no longer around to start a Web site, the browser is marginalized is inevitable. Why use emerging super App store and the browser can become mobile Internet access because they can attract the inlet ends, one end is service and application developers, and end users? - Brings huge share of the operating system users , distribution channels and pay into the store to attract a developer; the rising demand for access to the network users, HTML5's powerful features and a better vision has attracted developers. App in the end is not a mobile Internet portal? This is a very strange question. Like the Internet on the table and asked: Is Internet portal site. Navigation sites, portals, search engines, social networks are the Internet's entrance, but obviously not my personal blog. App to be easy, but it does not guarantee that you can have hundreds of millions of App stable level of user. The report shows, App mobile phone users most frequently used not more than 15. Of which only a few App, in the hundreds of millions of users on the basis of a stable level, with strong capital and resources, his own platform, a super App.
For example, instant messaging and social cuts with micro channel may re QQ mobile Internet on the PC side of glory, in his capacity to become a Super App entrance. Micro-channel public platform to do, like most Facebook was on the table to do the Internet. In 2007, already has 132 million active users of Facebook announced Facebook social customer relationship data and user profiles, open interfaces to third-party developers by KPI. On the open framework, third-party developers can integrate with Facebook to develop the core functions of the application. This platform not only quick to make Facebook the formation of a complete ecosystem, even this is rooted in the success of the Zynga a Web platform social gaming company. Its success has also attracted domestic social network operators imitated. But Super App require huge amount of money, resources and market share in the decision, in addition to the original desktop Internet giant has a huge resource advantage (in China is Tencent - and Sina micro letter - microblogging), others want Mozhe. The most recent and therefore most promising shallow phone's desktop Facebook Home was released, the media outcry, that Facebook do the phone, the results made a custom of 'lock screen + Desktop.' But for me, Facebook Home's release was a confirmation signal. We have two years of painstaking development of GO Launcher, the more micro-letters, UC earlier have massive international users, Facebook Home incoming show, and we are optimistic about the third-party desktop along with the market, the addition of a giant Facebook.
We can clearly see from Facebook Home feature, which is designed for heavy users of Facebook, a phone custom desktop users through the first screen and lock screen controls, the Facebook users use mobile phones and social networking has become the center of all operations all around the user's social and expand other social behavior have become a subsidiary outside. App Store, Browser, and Mobile Desktop App super mobile Internet four entrance that is exclusive. For most users, the required type of service is limited, tools, video, games, social networking, shopping ...... each entry are trying to provide users with a one-stop mobile Internet service when a user is connected through one inlet the network, it will not pass another entrance. For users, the expectations are more 'shallow' entrance. In PC networks, search engines have been able to become the main entrance to the Internet, because it is the fastest way to reach the destination user. Grounds navigation station can be established, but also precisely because it offers the most 'shallow,' the primary entry point for Internet users. Mobile Internet is the same, the entrance of the battle, the fight is depth. Who is closest to the user, who was the most promising. Four entrance, super App deepest path to the user arrived at the service of the most complex. Application market followed, but its main function is to distribute App. Similarly browser App, or just a special App. Borrowing Asymco founder Horace Dediu wonderful metaphor: Android is rivers, Google are wondering how fishing, Facebook Home was further occupy the upper reaches. Mobile Desktop is the shallowest of the four entry in this mobile Internet 'applied markets, browser, and desktop Super App', the development potential and market prospects is the largest. When the desktop with a good user experience and customization services to Android native system package after the bottom, there are many things you can do. So does a significant number of third-party desktop birth, such as Kindle Fire vertical class. The Facebook Home go further, but the essence remains the highlight a particular function (social or electricity supplier) will weaken other applications to desktop-like vertical subordination. Our hands GO Launcher, in order to strengthen the efficiency and personalization features cut into third-party Android desktop market to go hard for two years, and today has made Google Play Total Downloads Top ranked fifth, personalized products in the first place results. You can imagine, with Facebook Home incoming, Mobile Desktop status has been confirmed, will attract more service providers in their different ways to enter the third-party desktop market. All in all, history is really very interesting. Google desktop Internet era and no operating system, but its Internet search engine is the first entry, but also through powerful cloud services, Microsoft will pressure behind the scenes. Mobile Internet era, Google has become the operating system's built, GO Launcher and Facebook Home leveraging these phones have on their desktops. It makes me a little excited and a little nervous. Exciting is that you can fight with the global giants in the field side by side, the phone's desktop to seize a wider territory in four mobile Internet portal; the important thing is that our opponents are from different parts of the blaze, the challenge was bigger than the original much more. But the Internet is one such industry, reform his own life before they can stand, otherwise, waiting for someone to leather our fate.