Google how to retrieve 'lost years' of the designer? * This paper consists TECH2IPO / Transcend Transcend dry Gang compilation: Compared with Apple, Google is a more technology-driven technology company, which is filled with a strong product design engineers thinking, and as such, it has been designed for the user criticism. But now Google pay more attention to design than ever before, using Material Design Android 5.0 make an impact: cool interface, clear interaction logic, application of a uniform design. In a few years ago, no one would believe that this design could even come from Google's hand, this paper will detail the design evolution of Google, where we see thinking Google's leadership is changing step by step how to design how to make Google more solidarity. 'Today, Google's software design are better than any one technology giant.' If you put these words a few years ago, you must think I'm crazy. If you do not believe, try the latest Android native system, remember! It is a native system.
Andrews system, every step of the logic is very clear, behind this set of algorithms can determine which application notice is important to you, and then you push a priority. In many details of the deal, the logical line Andrews clearer, integration is also very lively and interactive. Click on each button color will have a circle from the fingers spread, like ripples in a pond. Attention to detail was Apple's qualities, but now the turn of Google. Last year, Google introduced a new design language Material Design, this design language on the phone, tablet and PC are common, reflecting the consistency of interface. An invisible rule commanding all the design elements, all applications for each Material Design looks familiar, when used always reflects the beautiful. This is why many designers tell me that they prefer Android. But iOS just be slowly lifting the basis of the original, Google is creating a new, uniform design language, with a multi-platform versatility. It can be easily extended from the phone to the smart watch and the car. 'This is not to copy a UI to another place,' Nicholas \u0026 middot; Jeter Krakow (Nicholas Jitkoff) said that he was the designer Material Design. 'Material Design is an interactive way to migrate from one platform to the next platform.' Although in the past few years, Google has been caught in the battle among themselves: What is good design? But now Google has taken an important step. 'In the past people on Google regardless of the design of disdain,' Google designer John \u0026 middot; Willie (John Wiley), said he spent nine years Google witnessed a shift in Google's. 'Because we look not very focused on the design, so it is difficult to hire a good designer.' No design is the best design eight years ago, Evelyn \u0026 middot; Gold (Evelyn Kim) became the first in the Google product team working visual designer. She comes from the famous Rhode Island School of Design, believes the Bauhaus design. She came to the company to cherish good design should change the company's thinking. Her boss Douglas \u0026 middot; Bowerman (Douglas Bowman) is a web designer, he also held the same philosophy. So let Evelyn Douglas secret project to participate in a lot under his management, the redesign of all Google products. Evelyn \u0026 middot; Jingu song is like a free kingdoms by one, to encourage new ideas of products, without any bureaucratic constraints. Soon, each product team has several designers. After completing the most difficult task for designers to beautify their products, nothing more. But it also creates a problem. All products whether Google should use the same set of design? Evelyne remember a maddening examples: her design team to collect a variety of products with the Google's Google Logo. Logo in so much, you do not see a unified style.
Everyone is free to use your imagination. So in the next few weeks, Evelyn and her opponents together for part of Google Mail, Maps, and search has developed a unified design language called Kanna plan. Eventually, they disturbed the results of the work when he was presented to CEO Eric \u0026 middot; Schmidt (Eric Schmidt), Smit engineer by training, without the slightest design background, but mysteriously became the boss of the user experience department. The results are not as good as they thought. Smit was surrounded by various comments made by the design department, and eventually he and Meyer (now Yahoo CEO) spirit is commendable that the integration of the design department, but did not use any eggs. At the time, Meyer boast that Google really understand the design, because Google had on the hyperlink tested 42 different blue, to identify the user clicks the largest blue. But who can not be called a design concept it was just to keep the Google money machine Bale. Google focus is the development of high-speed development, rather than the United States. All to Google implant design beautiful first attempt ultimately failed. Four years later, that is in 2011, Evelyn \u0026 middot; gold had unexpectedly found himself in a similar project again. Google co-founder Larry \u0026 middot; staff Pec (Lary Page) told the company said Google should pay attention to beauty and user experience design. Hear this speech, Google employees thought he hallucinating and could not believe that out this time from Paige's mouth. This is Google, in front of this one is Paige! Once a designer aesthetic Paige asked what Google is, Page replied: Pine.
Pine is a command Paige line used in the university mail system, the main feature is fast. Page's answer reflects a lot of thought Google engineers: the best design is no design, because the speed is the measure of all standards. The interface to the computer to add some fancy elements will slow down the system speed. In many years, the idea popular. In just the rise of the computer and Internet era, computer interface ugly thing does not matter, as long as it can quickly show the user will be able to ask questions. This is the 1970s in the so-called principle of two seconds. If the computer did not make any response within two seconds, people will lose patience. Pine word can aptly demonstrated when it was on the computer ingrained ideas. But in the four years between 2007-2011, Google and Page quietly changed, in large cultural context of the entire scientific and technological circles, Google changes the scientific community can be well reflected in the mobile Internet era had what evolution. Open management structure has failed spawned great design in 2010, Duarte (Duarte) came to Google, before that, he was responsible for the Palm operating system Web OS design, but Web OS is totally a mess. Duarte in Google's mission is to polish the Android operating system, but shortly after he managed a little wide. One day, he showed me "tales of the abyss cosplay " photos Gmail slides, he said: 'Gmail is designed so unbearable for me a little, but not Gmail users do not realize the design sucks, but Google does not know how The design '杜阿尔特杜 Duarte's own admission, Google is deliberately designed to look like some of the bad product \u0026 mdash; \u0026 mdash; in fact, this is why Google can attract so many people, with a few pages of cartoon letters The owners together. While other technology giant and Google has a completely different management models.
Amazon CEO Jeff \u0026 middot; Bezos (Jeff Bezos) is a management consultant before, advocacy branch management mode, select two people reporting directly to the CEO; Apple is Steve Jobs's personal philosophy as the center, everything revolves around the vision of Steve Jobs and Expand (Cook era has changed); Microsoft by internal struggles driven into a small faction, the hands are holding a gun at someone else. And Google uses open model to encourage new ideas, Google innovation, but this model does not produce good design. Now we structure the other hand, Apple's Steve Jobs is angry red dot in the middle, though he is not a designer, but he was able to design the company's future, see the company's prospects, describes how a good product should be like. In 2011, for Google, in addition to design elfen lied cosplay well, no choice. With the relentless pursuit of perfect design, Apple became the highest market capitalization of the company. In order to compete with Apple, Google must come up with a good product design. But Page's awakening \u0026 mdash; \u0026 mdash; are beginning to realize the importance of design \u0026 mdash; \u0026 mdash; science and technology circle reflects the long-awaited trend ten years. As chief designer Brett Android Wear \u0026 middot; lied (Breet Lider) states: around 2005, Google in a dominant position. Web design was still focused on ease of use. In contrast, those beautifully designed pages on compromised performance, good design is usually generally unthinking functionality. Google dedication to technology \u0026 mdash; \u0026 mdash; this from Android's Logo will be able to see it, and focused on function is consistent with the spirit of Silicon Valley DIY, this is the most effective human-computer interaction. At the time, the best way to enhance the user experience is to upgrade the speed of the computer, as long as the speed is fast enough, everything is not a problem. But now things have changed speed, the computer is not a user first concern, in part because of the significantly improved performance of the processor, ultra-fast operation only as a selling point.
But the rise of truly mobile designs to the stage from behind the scenes. Unlike in the home market before ruling desktop Computer, iPhone ushered in a new era, whether it is a computer expert or white, whether developers or users are generally benefited. Suddenly, everyone is talking about mobile platforms, forcing designers and engineers began to think about the problem from the perspective of ease of use. From Apple to Microsoft, the user experience cosplay costumes for sale becomes an issue placed in front of every application developer. United unified design language from Paige announced plans to focus on design began, a domino effect is created. From the beginning of his own, he convened a Google help designers, including Wylie (Wiley, responsible for Google search design), Nicholas \u0026 middot; Jeter Krakow (Nicholas Jitkoff, Chrome UX design), Michael \u0026 middot; Leggett ( Michael Leggett, Gmail chief designer) and Jim (Kim, responsible for Google Maps), Paige tried to unify Google Desktop product design standards and style, the internal code name for the Kennedy plan. Under Page's efforts, the plan worked. A few months later, Google Mail, Calendar, Maps, and search after a modern design with a unified style. These products are not only becoming more relaxed, and they finally adopted the same set of design, from the position of the menu key to color, have taken a unified design. Moreover, most users good feedback also proved the success of this design also allows engineers to shut his mouth. This emphasis on the consistency of the design style eventually became the essence of Material Design.
But the most important role is to Google originally for their own business project team began to unite, the company had scattered people began to self-organize. As Evelyn said: designer like her even more began to understand what design is. 'Designed to solve user problems, reducing the steps.' Evelyn says, 'In the design, we have to think these people need our help, for a company, the vision is not only to solve their own problems, you should think of . farther, 'while longtime Google search for product design Willie said:' The United States itself has utility This is a very important part of our internal perception 'at the time of conception, the Duarte incarnation of George \u0026 middot; Washington, DC. He's suddenly a hit and did not and did not let Google's products division drastic changes, just let them convince Duarte's vision is consistent with their interests. The new strategy does not tell them Google's new design style is kind of how, but to convince them that the various departments are in the same problem, the same group of people and services, conflicts and maximize the benefits can not be made. On stage, if an actor from the left of the stage as well, it means that the actor will not return to the stage in the near future, while the opposite exit from the right. This logic is well reflected in many of Google mobile applications, the same applies in the virtual world. Lead called 'Material Design prototype' became the prototype of the final version of the guidelines. For Google, all of these changes are present in a great time. Google may be able to use a lot of user data collected by a computer to create a new era. This is the Google Now has been the initial manifestation, Google Now can predict the time you get home depending on the traffic situation, when you reach the time to remind the store shopping lists. The computer is becoming a user-centric, we are approaching a desired form of human computer. But without good design, everything will become boring, useless.
Android Wear chief designer Brett \u0026 middot; lied (Breet Lider) are more aware of this than anyone else. He understands user-centered does not mean that a large number of interactive gestures, but the product of insight. Lead is designed in such a case the following can be well represented: a fundamental question: what is the smart watch like a mobile phone requires two-handed operation, or hands-free, while providing their feedback at the right time . If your hands get full of stuff, how do you get information via smart watch? Android Wear a major design principle is the 'no-touch' interface. Lead design team around it proposed a variety of solutions to minimize user touch operation. Android Wear through the user's actions should provide proper feedback to achieve the most natural human-computer interaction. This design principle has been excellent on emojis expression reflected: very simple, if you receive a message on a smart watch, and then want to use emoji expression reply, but due to the size of the watch display, the user can not page by page You need to find expression. By Android Wear, you can draw directly on the dial face, the system will automatically set up another expression you want sent for you to choose from. But that there is a problem, if I draw sucks, this time the system can recognize it? Google said I could. Google has invited 10,000 users to draw their common emoji expression, then paired with the system, and then identify the most accurate expression with a specific algorithm. Able to survive? But the focus on human-computer interaction, focusing on design trends in Google have been able to continue, we remain open-minded. After all, the past experience, Google typically fickle.
For each bet Google under inevitable by other product or idea to become a victim, when the trend changed, these ideas will be re-dug and move on. In other words: You can maintain a good design in a short time, but to create great design is a marathon, we need to persevere and continue to adhere to. For Google, it still has a long way to run. In order to present the user with the best design, Google also still faces great challenges. In fact, Google launched last year, the first use of installed capacity Material Design Design Android 5.0 system less than 10%. Openness and fragmentation of Android makes Google very difficult the first time for all users push the latest system. Google is working to solve this problem, which is Google the next target. One of the chief designer Jonathan Material Design \u0026 middot; Li (Jonathan Lee) spent a lot of time explaining to developers Material Design, if applied correctly Material Design. Meanwhile, Google many designers also believe Google's culture is changing, this change will continue.