Potatoes president: 'potato no rival in the country, only to learn the object' Author: Gumeng Lin [REVIEW] Tudou CEO Yang Weidong new national electricity company clerk born with their own life experiences to talk about the location and value of potatoes, and to reveal the future and the road to recovery potatoes. Asked about rival Tudou, Yang Weidong said: 'potato no rival in the country, only to learn the object.' How do you see? 'When I say potato, when, in fact, not just talking about potatoes.' Yang Weidong, describes him now in charge of this Internet video company.
In March this year, Youku potatoes Group announced the appointment of Yang Weidong, president of potatoes. This is since Youku Tudou, Tudou's most important high-level personnel changes once. Recently, Yang Weidong accepted the reporter's interview about the ins and outs of his add potatoes. 'Everyone is living director.' From the national power company clerk to president of Internet video company, Yang Weidong experience with their advertising slogan potatoes made a new comment. Characters in the story away from organs and units in 1998, 24-year-old Yang Weidong graduated from comparative literature undergraduate "sailor moon cosplay " Hohai University in Nanjing. Because the parents of the 'iron rice bowl 'insistence, he reluctantly gave up the hiring of a foreign company in Guangzhou letter, subject to the recommendation of the school, alone I came to envy the students in Beijing, the national power company under a design institute Wai Shike He served as a civilian. Yang Weidong that time the daily work of the leadership is to organize and drafting speeches, and simple document management. State organs, almost routine discussion and learning is a major work, such as a weekly newspaper collective learning exchange two entire afternoon. Soon, he found that there idle, doing things by the book, according to seniority of style is not for you. That year is the first wave of Internet development in China, Yang Weidong where the office is also equipped with a computer via telephone to the Internet. For the love of the Internet and avoid the real working atmosphere, Yang Weidong initiative who won all need to use a computer job, long time, 'occupation' of the computer, have the opportunity to dial-up Internet access. As with most young people, Yang Weidong that time did not know anything like what they are good at. It was also during that time, Yang Weidong tried a variety of possibilities, secretly in the advertising company to do part-time, as he also studied liberal arts students passed the Microsoft engineers card. He recruited more than a year later, in a collaborative project in which he was seconded to the World Bank to work with the same with the help of foreigners. 'At that time I became aware of the work can be, even if you are a small assistant to a project, we also have great respect for you, you can quarrel between employers and employees is one thing, the result is important, but work can be very casual.' Yang Weidong said, after the World Bank from the back, he can not stand to stay organ, obsessed decided to leave. So he aimed at Internet companies crazy sending resumes, after half a year of sea cast, and finally in 2000 the official entry association. From the chef to the housekeeper two years will soon be over, Yang Weidong has been from the beginning not tell the difference between marketing and sales of 'runners children' grow into responsible Lenovo Zhaoyang notebook series of public relations. In order to satisfy their curiosity for foreign companies to do more cool creative advertising, Yang Weidong joined Nokia in 2002, one thousand nine. Yang Weidong has Nokia cherish Thanksgiving, 'I'm not returnees, is a ground beetle, and only an undergraduate, from the bottom of the market began to dry commissioner, he has been dried to a marketing and event marketing director for Greater China, responsible for all across the board to enter China promotion of Nokia products, the Nokia I began to feel a little talent in marketing. '
t was during Nokia, through project cooperation, Yang Weidong met a number of video sites boss, and Youku founder Victor Koo (microblogging), Potato founder Wang Wei (microblogging), who became the man child. That he later entered the video industry foreshadowed. 'Do not want the general's soldiers is not a good soldier,' Yang Weidong entrepreneurial drive is ideal for use these words to describe. 'When you spend a little effort can make a good meal, you'll naturally start cosplay costumes for sale thinking about whether or not to start the housekeeper.' In 2010, Yang Weidong no longer content to be a 'chef', but to their own operating company, thinking involving financial all personnel, marketing, culture and products. At that time, he believes, with the man on the war, like in ancient times, and now the man should try their own business, rather than a lifetime to live in other people's ideas in. Mid-2011, like the contents of the image of Yang Weidong abandon existing salaries, leave again. This is his choice and Chen Lizhi, Hu Hai-Quan Matt cultural co-founded, the main entertainment and youth culture. By the end of 2012, Matt revenue has almost reached a million. Yang Weidong recalled that during the venture, an old friend Koo gave him a lot of recommendations, including aspects of the company architecture design and financing. March 2012, Yang Weidong also jointly many domestic video sites, the founder of China's first Internet-wide platform focused image contest - Marx future images quarter. He also recalled that the opening image season, a time when Youku and potatoes just announced Amalgamation, shareholders voting has not yet begun, but not the media was requested Youku Victor Koo also made a special trip to attend the opening of the next image season from Hong Kong, for him Come join. Invited to join the potatoes in early 2013, Koo and Yang Weidong of the first meeting, so that Yang Weidong feel Koo intends to invite him to join. 'He came to me one begins to see the status quo Matt, having read the more detailed financial, and then asked if I could to help the potatoes, even if the beginning just do a consultant, and I think if you do potatoes, it may be how to do it. 'Yang Weidong case recalls. Before the Spring Festival, Yang Weidong PPT with a dozens of pages to reply Victor Koo, Youku potatoes in front of all Group executives explained the whole potato own ideas.
Thereafter, Koo made it clear once again invited Yang Weidong add potatoes, 'is not working, but has become the soul of potatoes, blend with the potatoes.' After the 2013 Chinese New Year, Yang Weidong and Koo, Wang Wei met many times back and forth, three potatoes on the development direction of the discussion to and fro several times, sometimes in Youku, sometimes in Matt, sometimes in a bar or cafe. In fact, this is not the Koo and Wang Wei Yang Weidong first want to invite to join entrepreneurial management team. In early 2009, Youku not listed, street cafe in Beijing, Koo Yang Weidong find on the first opening to Youku management market brand, and Wang Wei is in the proposal a few months ago to let Yang Weidong potatoes responsible for business strategy. But after weighing Yang Weidong, or stick would like their first venture, declined two invitations video site Gangster. 'Youku and potatoes do not merge when you want to bite potato Youku competition in the market, but also to do the young characteristics, both directions effective punches really hard, at least I had a lack of capacity,' Yang Weidong very bluntly told reporter. 'But earlier this year, Koo and Wang Wei chatted add potatoes possibility, I think the time is almost up.' In his view, a group where the brothers can separately do, have a totally different dry method, you do mainstream, I do the young, but after each other support. 'At this point, I had a very thorough discussion and Koo.' Chasing the dream of the road, time is always the most ruthless Flanagan whip. Yang Weidong smile spoke, 'every person living in the world can do much that he almost forty instant, time is really not elfen lied cosplay enough.' 'Entrepreneurship is a slow process arrived in the target, and if Wang Wei and Koo no find me, I will continue to do in Matt, 'Yang Weidong think, it is to speed up the process of his arrival potatoes goals, although still challenging and the unknown, but he likes. Character sketches do not feel like something bitter Yang Weidong is a Scorpio, to work hundred percent passion, and never satisfied, after reaching the target will continue to challenge. Yang Weidong blew in 'workaholic',
Taekwondo job status after the potatoes are hard to force NO.1, but actually enjoyed, 'You do not want me to work two or three days, I would feel very uneasy. I like at any time When hung himself anywhere on the Internet, check e-mail at any time, 'Yang Weidong said,' I will ask the team at any time feedback, and I always reply to messages ultrafast speed. 'In his view, do you love to do, does not will find it difficult and bitter, that you asked. With the traditional image of seriousness, irritability, stiff 'workaholic' is different, Yang Weidong while still a youth, individuality, autonomy, interesting people, as he gave new position Tudou. Yang Weidong often bring public appearances when some fun things, sometimes magic and sometimes may sing. March 1 this year, Yang Weidong first time as president of potatoes coming debut. Yang Weidong meeting dressed in a casual suit and take the red polo shirt, with a pair of sneakers, side and playing music and singing RAP, RAP lyrics content is self-introduction, the young full range of children. Up to now, the arrangements under Yang Weidong, Tudou each conference are under a Tudou user's line of carnival, venues, stage, music, lights are in accordance with the rhythm of the meeting will be the star, Yang Weidong is always fashionable casual dress to attend, and artists attended the event along with speculation the atmosphere is very warm. Yang Weidong also love to put life into the work, from his office environment can glimpse or two. He did not divide themselves independent office in potatoes, but a piece of open office area, room layout takes as much pleasure. He can not stand to sit all day, so additional installation of a stand-up computer. In the back of his seat, and even he hung up an entire wall of Van Gogh's 'Star.' It is also because there is such a boss, Tudou can see hanging around the young creators paintings prints can also be found staff Tudou stepping skateboard wearing slippers to work. Yang Weidong always said, I hope the team can work happily, 'the most important comfortable.' Conversations Yang Weidong: is one step closer to profitability favorably cool, potatoes merger at the beginning, talk of being marginalized potatoes have been widely circulated. Youku and potatoes for promoting differentiation and achieve coordinated development, in April this year, Youku potatoes Group announced organizational restructuring. ? Potatoes added after Yang Weidong, what difference did it make to talk about the status quo, potatoes personnel needed Running Q: Prior to adjust the organizational structure of the group declared BU (business unit) of the operational phase, BU how much decision-making power A:? BU of After that, Youku and potatoes two brands operate independently to provide a unified support from the group. BU has a very large autonomy, including human, financial, three things can even say relatively independent. If you participate in the company management executives will be, you'll find nothing like Koo leadership, after BU of him always said you need support do you need me to support me how you ask:?? BU and Group disagreement how ? Processing A: Usually first by the parties set forth their own truth, all is said, and who is a matter of commitment and responsibility of people who make decisions. I told Koo came in the emotional and rational aspects of a tacit agreement, if they had never happened what differences.
After a good potato given direction on specific things did not encounter any of his opposition, perhaps in his view, what he wanted to do what I want, even if this thing fails, the cost of failure is also possible to undertake . Q: in the end how to differentiate content on Youku potatoes? A: Youku Tudou really close to the top in copyright content, but users actually need Editor for viewing copyrighted content. Recommended Youku channel home bias in the mainstream population, and selection of potatoes from the choreography to the entire contents of the page will be more inclined to recommend young people like to see the content. Although it is the same markets, but not the same as doing the dishes. In addition to the overall procurement, BU can also make demands for 'Happy Boys' for example, no Youku potatoes, potatoes initiative to give up, I do not really want to know the fast men, potatoes happen. The second half, the Group will purchase more young potato exclusive content. Q: Do you think there is any problem at present potato? A: When I first came think the biggest problem is that we do not unify thinking, direction, so I came in 100 days the problem is most focused person. Up to now a leader in all fields of potatoes all in place, the next step need to run well, it requires a process. But now more and more common cultural temperament is clear, it is to challenge, to do some thing, potato range of children. That currently do not have much of a problem, the problem is being tackled. On the strategic, not just potatoes Tudou Q: What new potatoes will play next? A: The future will make this cultural brand potato potato-based network, is not only a player, but to play user-generated content and relevance. You will slowly clear sense that the relationship between potatoes and potatoes, and now I actually do not just say, when talking about the potato potatoes. Here are a potato called potato video television network, but the potato is a cultural brand, will involve brokerage, music festivals, animation campus activities. Q: From a video Web site to the cultural brand of the company or how long the site has no plan or plan A:?? There are some planning, but now is not convenient to say, say it is better to do first. Q: What Tudou positioned inside? A: hatchery, foundation. Tudou will serve as a platform for two-way interactive platform, as we better understand the way of life of young people in China, Here you can have a lot of youth culture and product direction. I come from potatoes started to make preparations for a youth culture of the team, a bit like the Concept Lab, responsible for youth culture observation, extraction, product-oriented. On the competition, not competitors potatoes Q: Tudou has no competitors? A: no domestic cultural brand for young people, there is no competition, only to learn object. Some people say that potatoes do cultural brand, you are not to do the bag, it is not to do clothes. I did not do a good job after the potatoes stick to pack up, affixed to the clothing, or attached to the computer, but to see the cultural needs of young people, do fit the cultural spirit of the brand product.
Make a product, not because it is to make money, but because your culture with the spirit of the brand fit, of course, you sell cultural products are commercially valuable. Q: What Tudou earnings expectations? A: do the brand based on potatoes, potatoes when revenue model will change, not just rely on advertising revenue model video site, also may take content marketing, cultural patterns derivatives . Home theater has been profitable, the potato is now one step closer to profitability, I am optimistic about the possibility of potatoes and Youku year profit. Q: How do you see the transverse wave of mergers and video industry? A: I'm not good for the acquisition, which is long-term Victor Koo.