China Unicom to open monthly traffic and application into: cheap traffic or win? Source: Artesyn Technologies were recently Xiuqian Sohu video and China Unicom (microblogging) announced their cooperation in the country's 31 provinces have launched 15 yuan package monthly video directional flow 6GB package. The two sides take to achieve their profit sharing model. The move was described as 'the first new model of mobile end flow monthly.' In fact, before this, other applications have been attempted on a monthly traffic, such as sing and China Unicom also launched a monthly subscription service Wal-sing, the same as the standard tariff 15 yuan / month. Watercress, shrimp music, and China Unicom have a single business monthly flow, costs about five yuan. If we try to think of China Unicom in the directional traffic, such as 500M gift directional flow to campus users at Wal send packages in. Obviously, China Unicom has adequate technical preparation make a single traffic distinction. Extended open view, such an attempt can be implemented among other operators and application developers it?
Obviously this model that other operators learn. Deputy General Manager of scissors dilemma operators China Mobile (microblogging) terminal ma scene recently in Shenzhen, a new meeting of share shocking. He said, of the equipment, manufacturers, operators 增量不增收 more and more prominent. Currently, operators revenue growth of only 10%, the annual growth rate of only 12% flow. This revenue growth with data 'scissors' for operators in frustration and even embarrassing situation. For operators, varying the status quo may have several strategies, one is a substantial increase in data traffic charges, another to develop their own mobile Internet services, value-added generated by their business. Furthermore is the third-party application developers to cooperate. Careful analysis of several strategies above, it is clear that in declining rates premise, to further increase the data rates is clearly contrary to the trend. Subject to the operator's own systems and mechanisms, carriers camp difficult star appears briefly Internet applications. Cooperation with third-party application developers seem to be the easiest thing to achieve. Operators lack one application, application developers can near one of the two operators of both shoot together. Through such cooperation, one can push Celebrities applications become a killer application of 3G era, such as video, music, on the other hand, operators from which to reshape the value chain, and even to tap the value chain, China Mobile's Monternet reconstruction era. Monthly flow is win three monthly flow rates is beneficial from users, operators and application developers three were run. First, whether the user account monthly flow of buy? In fertile sing for example, now has made it fertile sing sing of Android version, iOS version will be launched shortly, when the user installs fertile sing, remind the user will be prompted to open, you can enjoy 15 yuan limited to traffic after the opening monthly service. Sing CEO Chen (microblogging) this analysis, the average user's monthly traffic usually between 200-300M, the user is not subject to traffic restrictions Play mobile Internet is concerned, do not worry about the danger of excessive traffic, can indeed play Gengshuang. Ask the operator whether to become cheap traffic? China Unicom to do this monthly oppose attempts of people on the grounds that operators thus opened the first cheap traffic operators harm than benefits. China Unicom is really cheap flow in it? Sohu video cooperation with China Unicom, for example, if in accordance with the 15 yuan monthly 6GB (equal to 6144MB) of the price, the price of monthly traffic for each 0.002 yuan / MB, China Unicom is currently the standard flow rates of 0.0003 yuan / KB, the equivalent of 0.31 yuan / MB. Standard monthly tariff rates than about 153 times more expensive. Chen believes that the consumption of data traffic consumption but not particularly suitable for application traffic most single business monthly tariff. In this context, a lot of the benefits of monthly tariff. First, with respect to the basic contract charges flow, the user superimposed on a single business on monthly contract tariffs significantly increase traffic flow does the situation arise. However, in terms of the average value of large-scale users, some significant increase, some slight increase, even more than the basis of contract rates, generally not significantly lower than the tariff cost carriers. In this context, the monthly basic charges and a single service contract tariff rates superposition of two parts, the operator's revenue will not decrease, but will increase. Second, with respect to a large traffic restrictions operators, China Unicom such a sharp monthly traffic will attract users in the face of operators,
application developers are basically in a weak position, Cosplay Costumes largely depends on the operator's right to speak. 'If the application can reach fifty-five split, which is already a very good state of.' The developer said.