Facebook,
MySpace,
Twitter, and
Flickr are some of the most popular social networking sites today.
Statistics have shown that there has been a great jump in the number of accounts made on social networking sites in the past 3 years.
Why the big jump in numbers?
I believe that this has to do with something that we have previously learnt from PSY101 - Maslow's Hierarchy of Needs.
Having many friends fulfills our third need - the need for love and belonging.
Having friends makes a person feel wanted and welcome in a social circle. Social websites are an extension of this feeling of belongingness as we no longer have to meet up just to fulfill that need, posting a message on someone's facebook wall or tweeting about a person you miss generates the same, if not more, gratification.
As these websites allow your friends to see how many people you have on your friendlist, people are also inclined to add more friends, even if these are people they have only met once or not at all. Having a large friendlist also adds to the amount of gratification felt.
This, in turn, fulfills the 4th tier of the model - the need for esteem.
Self-esteem is raised when you are accepted by many people. The more people likeyou, the more self-esteem you have.
Apart from this, social networking sites are also a very convenient way of keeping yourself updated on what is happening to your friends around the world. Families use these to keep in touch with oversesas members, like a child who is studying in another country.
Twitter gives you real time updates on what is going on in your friends' and families' lives.
This decreases the distance between people.
Businesses are also starting to make use of social networking sites to promote their products. Fan pages are created and people are invited to join their groups for discounts or special offers.
This is a big draw factor for people who enjoy online shopping.
Also, as pictures of new products are posted online faster than when they hit the shelves in stores, shoppers are able to view and decide on which items to get before the general public.
And for people like me, you also get to "stalk" your idols by becoming a fan of their fan pages and fan communities.
Yamapi's fan page on FBHowever, all this convenience, we must not forget that these websites keep records of everything we upload so we have to careful about posting private information onto these sites. Things like your home address and phone number should not be posted even if you've put them on "private" because ultimately, you are not protecting this information from your friends, but the owner of the website and what he might do with it.
Network safely! ('-^*)/