Cooperative Principle in Conversations

Grice's Maxims

1. The maxim of quantity, where one tries to be as informative as one possibly can, and gives as much information as is needed, and no more.

2. The maxim of quality, where one tries to be truthful, and does not give information that is false or that is not supported by evidence.

3. The maxim of relation, where one tries to be relevant, and says things that are pertinent to the discussion.
4. The maxim of manner, when one tries to be as clear, as brief, and as orderly as one can in what one says, and where one avoids obscurity and ambiguity.

Maxim of Quality

Supermaxim:

·         Try to make your contribution one that is true

Submaxims:

1.   Do not say what you believe to be false.

2.   Do not say that for which you lack adequate evidence.

Maxim of Quantity

1.   Make your contribution as informative as is required (for the current purposes of the exchange).

2.   Do not make your contribution more informative than is required.

Maxim of Relevance

·         Be Relevant

With respect to this maxim, Grice writes, "Though the maxim itself is terse, its formulation conceals a number of problems that exercise me a good deal: questions about what different kinds and focuses of relevance there may be, how these shift in the course of a talk exchange, how to allow for the fact that subjects of conversations are legitimately changed, and so on. I find the treatment of such questions exceedingly difficult, and I hope to revert to them in later work."

Maxim of Manner

Supermaxim:

·         Be perspicuous

Submaxims:

1.   Avoid obscurity of expression.

2.   Avoid ambiguity.

3.   Be brief (avoid unnecessary prolixity).

4.   Be orderly.

Flouting the Maxims

Without cooperation, human interaction would be far more difficult and counterproductive. Therefore, the Cooperative Principle and the Gricean Maxims are not specific to conversation but to verbal interactions in general. For example, it would not make sense to reply to a question about the weather with an answer about groceries because it would violate the Maxim of Relevance. Likewise, responding to a simple yes/no question with a long monologue would violate the Maxim of Quantity.

However, it is possible to flout a maxim intentionally or unconsciously and thereby convey a different meaning than what is literally spoken. Many times in conversation, this flouting is manipulated by a speaker to produce a negative pragmatic effect, as with sarcasm or irony. One can flout the Maxim of Quality to tell a clumsy friend who has just taken a bad fall that her gracefulness is impressive and obviously intend to mean the complete opposite. The Gricean Maxims are therefore often purposefully flouted by comedians and writers, who may hide the complete truth and manipulate their words for the effect of the story and the sake of the reader's experience

Speakers who deliberately flout the maxims usually intend for their listener to understand their underlying implication. In the case of the clumsy friend, she will most likely understand that the speaker is not truly offering a compliment. Therefore, cooperation is still taking place, but no longer on the literal level. Conversationalists can assume that when speakers intentionally flout a maxim, they still do so with the aim of expressing some thought. Thus, the Gricean Maxims serve a purpose both when they are followed and when they are flouted.