[] Who find inspiration in the revolutionary video website? since the beginning of 2012, SARFT issued by \u0026 ldquo; limit wide order \u0026 rdquo ;, restrictions drama commercials time, length and types of ads and other regulations made this video sites is definitely a good news, so many advertisers It has reduced the traditional media advertising in favor of preemption video sites. According to Analysys recently released '2012 third quarter, China's online video market quarterly monitoring' data show that China's online video market advertising revenue was 26.4 billion yuan, compared with the same period last year an increase of 77.9%. From the data, the online video advertising more and more advertisers of all ages and is still expanding, the major video sites are also spared no effort to expand into new product content, advertising, increased advertising time long. However, with the popularity of online video advertising, users of advertising reject increasingly strong, quantitative eventually cause a qualitative change.
Wherein, users block ads spontaneous behavior, online advertising industry deserves attention. Network video: from content to advertising, how far, according to the latest data released iResearch 2012 China's online video users reached 450 million, which mainly concentrated on the user's age 20-29 years old, about Internet users account for the total video 59%. Thus, online video users do have a large user base, more and more younger. However, with the change in the form of media, we tend to ignore an important issue, that is, to choose whether to watch advertising space larger. While traditional television more and more online video impact the user's frequency, use habits have changed. However, the network video compared to both traditional TV, the former richness of content, although an advantage, whether it is immediate or long video news series respects as superior. However, for the majority of Internet users in the Internet world, the face of the media's behavior has changed dramatically. Users get bored as television advertising time will change channels with the remote control, users in the face of online advertising, multi-channel will not help reject advertisements, such as browsing other pages, open IM instant messaging, and the SNS circle Friends interactive, brush microblogging forward mutual powder etc., online video advertising time live forever tied attention of Internet users. On the contrary, to some extent, because the contents of television and other traditional media have premiered advantage in terms of attracting the user's attention tend to be more valuable than online video. This summer's controversial 'Chinese good sound' With the ratings continue to innovate high, while the frequency of commercials and long began to soar when suddenly become a cash cow.
According to the provisions of SARFT, every hour of the program broadcast 12 minutes of advertising allowed, 90 minutes of pure program can do 22 minutes of advertising. The Chinese group a good sound program but add a little gap is filled with ads, even every replay will not miss any free space. Read the whole of the Chinese good sound there who does not know the JDB herbal tea is sold, Suning Tesco is selling appliances? Many users back to miss the exciting content and passively read all advertising. Helpless users are eyeing each issue forced these ads, and even many users host China began practicing less in each period are read to N times the ad, purpose is to seek transcendental challenge, is it not advertising Lord was going to achieve the purpose? Even then launch any anti-ads on BBS, SNS community voice, Chinese voice is still pretty good ending, ratings ranked first, which is the traditional TV media influence. Most advertisers are reasonably high ratings can be considered video content to attract users see ads, so put some valuable generous return, for online video is concerned, this is the logic does not hold, good content does not mean you do not exclude ads . And in the "darker than black cosplay " online video viewing environment, the user chooses not to watch advertisements threshold is very low, ways very much. Upset users, would rather pay is not willing to see ads every year Tudou, Youku, music Watch, PPS and other video sites are introduced early next year, the new film as rich content to seize the user, and also improve the clarity of the video player does not less, all these benefits are undoubtedly meet the diverse needs of new and old customers, but the network also has a long began to express their anger at the anti Many users around the inclusion of video advertising. You can see from the Sina microblogging, many users said that \u0026 ldquo; Some video website advertising lengthened from 15 seconds to 30 seconds, or even longer have to depend on full 45 seconds of video advertising, video advertising ruthless long wait is to make Wohuo people, if not to see ads like winning video \u0026 rdquo;, \u0026 ldquo; a lot of friends in the chase drama, it is very frustrating to install some can deal through video website advertising shielding function realization remove ads \u0026 rdquo ;
. As we all know, the high cost of video sites, in addition to advertising, various websites have been offering paid membership fee model to generate income. As a member of the privileged, commercials for they are shielded. Youku, love Fantastic Art, Sohu video three have launched in 2011 with an average annual pay for membership, Youku is $ 10 / month, iQIYI 15 yuan / month, Sohu 10 yuan / month. In addition, pptv, pps, Thunder look so long to have this business. For users, spend 10 dollars a month, which is to eat a hamburger or a pack of cigarettes to cut down the money, you can save a lot of time every time you watch the video, open the video to remove all the obstacles in front, smooth watch, it really is worth it. Browser plug-ins, shielded video advertising deal is off now, online video advertising imagined long time, whether in Google or Baidu search \u0026 lsquo; shielded video ad \u0026 rsquo; the results are more than a million pieces, you can imagine video advertising already let users miserable. There is a need there is the market, browser manufacturers have introduced direct shield online video ad or even all of online advertising products to seize the user. Currently, users can choose the most simple operation can do to block ads intelligent browser. Almost all the market mainstream browsers provide plugins or direct capabilities to meet the needs of the user shielding screen advertising. Such as: 360 secure browser, 2345 browser, Google chrome, Firefox firefox, cheetah browser, Maxthon browser, Sogou high-speed browser, WiseIE Lightspeed browsers. In these browsers, some are trying to hide something low-key promotion shielded video advertising features, such as 360 browser. 360 Browser video ads feature a shielded version includes 360 security browsers and 360 speed browser extension can be added to achieve shielded video ads. Users only need a browser program after installation open the browser into the Addons, select Adblock Plus can and has more than 40 ad filtering rules, these rules will be automatically configured filter, filter all messages from known malicious domains online advertising, including video ads. Some browsers will block ads are clear-cut as the promotion of a selling point, such as 2345 browser. From 2345 the latest browser version V2.2 introduced, the biggest selling point is also the most attractive is the ability to intercept the 45 seconds of video advertising. When you open the major video sites or watching videos, movies, TV shows when, 2345 intelligent browser will be able to intercept smart leader, the chain through the film, credits a variety of 15 seconds, 30 seconds, 45 seconds of advertising, allowing users to more quickly see you want to see, without having to wait. Installation is simple, no need to install plug-in without any settings, the installation process directly in check the open video ad blocking feature, can achieve results. Both in \u0026 ldquo;
Speed \u0026 rdquo; kernel mode or in the IE-compatible kernel mode, it can be effectively blocked. Video website also know the major browser vendors shielding effect on the advertising function of advertising value, it will take against the anti-masking technology, but technology often opponents are not completely known for browser vendors door. For example, Youku can capture through technical means to be shielded video ads, even if the ad is blocked, but Youku doggedly to completely blank screen advertising the way stick finished playing the ad, still waiting tens of seconds. And the browser vendors found immediately for technical confrontation, in the chrome Web Store hung directly out of a product called \u0026 lsquo; sorry, youku \u0026 rsquo; widget completely shielded Youku advertising, direct broadcast content. Users do not want to see ads of video sites, the huge demand not only by cosplay costumes for sale browser vendors found directly spawned a variety of client software. These green shield completely free of adware, can advertise a key shield Youku, potatoes, Fantastic Art and other major video sites, providing a complete ad-free video viewing environment. Among them, the installed capacity of up to tens of millions of individual software. 360 software housekeeper, pchome software downloads and other large software management market is not difficult to find many types of commonly used screening software, including the shield Jinshan network shield advertising housekeeper, video sites shielded video advertising tool, a key video website advertising jammers like. Block ads, so the CPM rate video site has become very blurred now turning to the Web video delivery from traditional TV advertisers, have been purchased as CPM. In fact, all the above shielding means of advertising, making online video become very blurred CPM billing, advertising effectiveness will be greatly reduced.
Network search \u0026 lsquo; \u0026 rsquo ;, shielded video advertising is the most mentioned Youku video, that Youku is how to account for their own paid advertising client is blocked it is not difficult to guess, the answer must be shielded ad as invalid play? , which is not counted in the so-called cpm without wasting advertising. Youku counter-advertising that screening policies Why "dark knight cosplay " are there black force users to wait for tens of seconds, is really not calculated in the advertising cost? This is perhaps the only Youku know. Online video advertising has become the new darling of the advertising industry, but now the market has not yet sufficient data to third-party authority advertising monitoring data as a reference measure, only network to provide video media, can not allow advertisers or advertising agency convinced. Although the rate card surface, the overall cost quotes online video advertising cheaper than traditional media advertising, online video cpm nearly two years later the unit price soaring. For example, Youku 2012 patch rate card, 30 seconds placement price has reached 130 yuan each CPM, even after cases of the lowest discount price not less than 40 yuan published. Online video advertising cost, we need to re-understanding. In 2012, the market scale of online video significantly, considerable advertising revenue, in 2013 the majority of video advertisers will no suspense collective price increases, advertising time will only get longer. However, users will have these rampant outbreaks of advertising buy it? Rejection of the ads more and more intense, and the endless variety of ways to shield against CPM fuzzy video site statistics, these two big issues enough to make video site attention. While advertisers should also reconsider what platform is best for the most accurate marketing tool, and this is worth all the online marketing industry peers topic of concern. Via i dark horse By cathy