It Qihu 360 has been difficult to 'destroy'? Author: Yin born since the launch of a new feature in its mobile phone security software 360 security guards, and can help users identify and uninstall software pre-installed inside the phone, just ten billion US dollars into the market value of the club's 360-odd tigers, into a heavy 'siege' at: blowing hot and cold in the mobile phone market is millet technology, and a strong strength to support the Lenovo Group, has been unloaded at its manufacturing mobile application store that comes out of the 360 products, while Baidu, Sogou Internet company, announced that it will or has initiated 360 lawsuits. It is expected that as the mobile Internet market matures, followed by a huge commercial interests, as well as a reassessment of the value of related companies, holding a security in the Xianfo kill the Buddha kill the ghost hell 'killer' of Qihoo 360 will inevitably increase the commercial layout and the pace of cash, and thus hurt the company by adding 'encirclement' camp will be more and more.
What 360's business model is and how the transition from the PC to the phone Qihoo 360's business model can be summarized as follows:?? Via the free 360 security guards firmly seize the 400 million PC users, accounting for the background, by bundling other way further put 330 million 360 browser user's computer screen to complete the transition from the background to the foreground, and then navigate through the site, the game distribution, etc. foreground application complete monetization. Now, Qihoo 360 has already successfully more than 400 million PC security in the vast majority of users, successfully transformed 360 mobile security guards users, and with more than two hundred million of the 360 phone assistant users, accounting for a similar PC-side browser role for the next commercial foundation. See in Qihoo 360 is how to migrate advantage in the PC to the mobile side: Although it does not have its own operating system and accompanying application store, there is no independent mobile phone manufacturers like pre convenient, but it has a huge impact PC end, and in the 1 billion mobile phone users in China, is also likely to have more than half of PC users, it can continue to guide this part of the user taken by various mobile end - in fact 360 Mobile Assistant is a product between the PC and mobile terminal between . Such migration constitutes a 360 on the advantages and limitations in movement This shows two things: First, with the traditional PC Internet users largely completed the transition to the mobile terminal, the mobile terminal 360 user growth may be slow, at least much harder; two if the two official Apple and Android app stores, third-party application stores and mobile phone manufacturers have joined the 'siege' may affect the further expansion in the mobile terminal 360, but does not contain a fundamental, because it's the PC side effect force, and 360 security guards have been obtained phones and 360 mobile security aide users will still be its strong position in the mobile world.
Thus, in order to completely stop the siege by 360, you must complete three (analysis of the 360 advantage in moving on) from another angle, of the 'siege' are concerned, in order to completely contain the momentum of Qihoo 360, unless: a unremittingly to help users understand the 'potential hazard' Qihoo 360 products, but the risk of doing so is that if users do not think there is a 'potential hazard', or simply not taken seriously, but it is helped Qihoo 360 busy. For example, users may really exist aversion to all kinds of pre-installed software, which in turn may be expected by those who control the terminal, and then through the right to pre-profit model sounded the alarm. Second, if this involving unfair competition, it can be carried out by legal restrictions on their behavior. Third, is to provide cosplay costumes for sale users with an alternative security solutions, this aspect relates to the traditional security vendors transition to the Internet, after all, they still have a good brand and technology, on the other hand is Tencent, Baidu and other Internet companies can combine their business Features, Release differentiated alternative solutions, or the use of its capital and users, business experience to help transition traditional security vendors.
In addition, Apple, Google operating systems such company or Samsung, mobile phone manufacturers like Lenovo, you can also develop their own differentiated solutions "tales of the abyss cosplay " - after all there is a difference with the traditional PC security side end of the phone, as well as users want simple as possible .
These three points I think the main risk is ten billion US dollars Qihoo 360 where the future lies. It must learn how everything seems to be able to control in an area (security), the establishment of self-discipline, to ensure that commercial and regulatory cosplay tekken power and moral bottom line correct, and always occupy an important share of the value of user scales (when the value of the user activities to move the end when). Disclaimer: I do not use any product currently 360, nor hold Qihoo 360 shares. This article is only for general Reflection investigate, without any basis for investment decision-making.