What makes apples from the extraordinary 'become a' great difficult to think what reason to deny Apple's performance, to some extent, it is indeed a great change in the world of brands. However, starting from iPhone 4S to The new iPad, then iPhone 5, several new product releases, Apple is immune to the reputation of another exclusive, unconventional brand image gradually cast a shadow conservative. Judging the 'extraordinary' although no longer, but it will still be a best seller, is still 'great.' Why Apple 'reduced' so far? wired published an article 'The iPhone 5 Is Completely Amazing and Utterly Boring' (iPhone 5: so stunning, yet so boring), just answer the question. The following is the complete article, compiled from 36 Krypton: iPhone 5 is the world's best sailor moon wigs phone. It is equipped with the latest A6 processor and is equipped with four inches luxury display, the hardware is absolutely first class. Its latest iOS 6 operating system, but also smoother than ice warheads. And its slim aluminum and glass enclosure, it is a great victory for the industrial design.
It can be said, iPhone 5 impeccable, it is top, top products. At the same time, it was so boring, uninteresting almost cruel. Yes, it is better than iPhone 4S, iPhone 4, and anything else you can buy a cell phone should be good. It runs faster, larger screen also comes with an LTE antenna that lets you eat like Phelps, a table full of pizza consumed operators as data traffic. Undoubtedly, iPhone series is getting better year after year, is a great victory for science and technology. But somehow, it gives you a sense of excitement, like you're in a good moment of the day, driving 25 mph in a car passing through a beautiful neighborhood. But ... that's it, it will not change your life, it can not even give you a whole new experience. This is a strange contradiction. On the one hand, iPhone 5 is the best phone on the market, but on the other hand, it is a lot to feel bored. However, this fact has nothing to do with Apple, which is exactly what we anticipated problems themselves. Apple once again let us dumbfounded: whether the first release iPod, first released iPhone, first released iPad, or the first release MacBook Air. God, even in 1998, Cosplay Costumes Apple released the iMac, let us excited! This guy actually no data cable support - can be inserted into the opinions long. Moreover, it is a blue, blue blue blue blue! For a long time, we have Apple will bring us a big surprise that doubt. When Steve Jobs introduced the iPhone in 2007, just when we like the first time to eat chocolate is so new. And although originally iPad-- could become a giant iPhone, it is another epic adventure. We can say that Apple is only in a few years to become technology companies in the Simon Bolivar (famous Latin American revolutionary and strategist, people often called him 'George Washington of South America') - one after another 'manufacturing' revolution, let us continue to meet these public know Shenchangshoubi ask for more surprises:! 'and then, to, one, two, please!' But the problem is that Apple never could easily launch next a product. It may not be on par with the Sony, in order to launch new products and launch new products. In contrast, Apple has always maintained a focused product line, and year after year, meticulously optimized to refine the product line, so that each product a little better than before, a little better. And that means that, after four generations or five generations of products, Apple products have been tending to a 'sweet spot' (the optimal placement shot) a. This time, not only can not change the product to make it better, the idea may be self-defeating (look at the third-generation iPod shuffle you know).
This time, if there is no rapid emergence of low-cost technology-driven changes in the new industrial design (think cheap flash memory is how to change the iPod's design, and SSD technology is how to make possible the MacBook Air), then Apple is no reason for a We shall have to do massive clinches product modifications. While the iPhone, in the sixth product iteration, everything has been good enough, Apple will naturally not make the product a makeover. This is why you see the appearance of the iPhone 5-- now this product is basically just a longer, slimmer version of the iPhone 4. It is also because of the above reasons, it will be with so many other mobile phone manufacturers of the product, so like. In addition, Apple's design fatigue in large part be attributed to Apple's competitors have - because each one of them learned to 'copy' Apple. MacBook Air counterfeit goods over and over like a mountain, so all products are available in supermarkets this in a class by itself. I mean, God, you've seen the new HP Spectre One out of that section do? The answer to this question is most likely that you have seen it, but you does not know it, because it looks almost exactly the same with the iMac. By the same token, this is why basically all Samsung mobile phones and tablet with HTC would so much like so many products. Another reason is: probably the smart phone itself is becoming more and more boring. As consumers, we have been informed. Our future is filled with glass, smart watches, augmented reality, and various other forms of equipment, which we have been heard. And now, let us truly excited about Nokia's products should be Lumia 920 (yellow oh), not only because it has been far out of iPhone models, but also because Nokia is now bogged down in a quagmire (likely to be the next RIM). In the pulp and paper and go back to selling tires made before, Windows Phone but it's one of the most solid of the last straw.
But then again, at least Nokia's Windows Phone as well as its own product description and location, and iPhone in addition to having the 'best mobile' than the title, both with the above is not detached. However, Apple is likely to start another new waves in the home entertainment field to create school uniform a new surprise. If we can see Apple's products into the car inside, or household equipment --iThing network intrusion should be quite strong, I feel should be very good. But said the iPhone ... it really boring. Moreover, in the foreseeable period of time, it may have always been like this. But this is not a bad thing, it just takes time and technological evolution of the law of nature. Reform gradually became modified, and in your pocket that phone - or even better to say, that in the shop window of the mobile phone, naturally becomes part of your life. Would you use it, rely on it, then forget it entirely. But from its own point of view, this is an exciting result from a certain extent. (Via wired 36 Krypton)