TCL Li Dongsheng: I can not say in front of Ma Brother text editor _ _ room staff reporter Huang Yu Photography _ Deng Pan, 58, Li Dongsheng recent training hard in English, \u0026 ldquo; June to go to the United States to participate in the International Conference of Information Display (SID), I have a keynote speech in English. \u0026 Rdquo; as TCL Group Chairman and CEO, Mr. Li is listed first in the SID keynote speech, mpetition for profit, which is Huaxing power value. Meanwhile layout panel and machine industry, which means that other companies like TCL Multimedia does not require the same inventory panel, and panel prices have been cyclical swing is the most profitable TV companies uncertain point. LCD TV panels accounted for the cost of at least Qi Cheng has been an open secret, TCL's position in the industry not only from the 17 million units sold, but also because China's color TV industry has a unique LCD panel production line Huaxing power. If not Huaxing Electric, TCL days may not be better than the other TV manufacturers. Panel industry has always been a big game, Huaxing power three projects total investment reached 66 billion yuan, of which 85 per cent stake TCL, Samsung's second-largest shareholder holding 9.2%. In the upstream control, the Samsung and TCL vision exactly. 2014 Love star power production capacity reached 1.6 million, accounting for 21.4% in the six Chinese color TV manufacturers panel procurement share, more than Taiwan Innolux and LG ranked first. Huaxing Electric has become the TCL Group's largest profit cows, 2014 net profit of 4.2 billion yuan Chinese star contributed 2.4 billion yuan. \u0026 Ldquo; all terminals are inseparable from the screen, the panel is an important carrier of information, we have the right to speak is the industry the right to speak in the panel industry. \u0026 Rdquo; thin even Ming told the 'China Entrepreneur', \u0026 ldquo; With enhanced purchasing power and display technology advances, the next screen may everywhere. \u0026 Rdquo; tasted the sweetness of TCL is constantly overweight panel. April 2015, the second 8.5 Huaxing power generation line officially put into operation in Shenzhen, two investment 24.4 billion yuan, production capacity reached 120,000 per month, the main 40-inch cut above large-size LCD panels, currently the world's largest 8.5 generation panel production line. Over the same period, China invested 16 billion yuan in Wuhan Star established a third production line, the production of small-sized panels for mobile phones and the PAD. Thin Lianming the competitiveness of color TV is summarized as \u0026 ldquo; good-looking, nice, easy to use \u0026 rdquo ;, The first is visual, intelligent and internet at the bottom, in line with Li Dongsheng definition of intelligence, \u0026 ldquo; we are the smart and Internet technology embedded in products , first put the product well \u0026 rdquo ;. Embrace the Internet and manufacturing qualities are not contradictory, it seems in Li Dongsheng, TCL first is a manufacturing company, still have to follow the \u0026 ldquo; from the efficiency and products leading to technology leadership \u0026 rdquo; the advanced course. Over the past decade, Samsung and LG is one such defeat competitors. He believes that TCL technically have a certain right to speak, \u0026 ldquo; Star has put a major Japanese manufacturers pushed to the negotiating table with us to do cross-licensing, quantum dot TV TCL is the first push, the second is the Samsung. Next we need to do eco-leadership, including upstream and downstream applications of the chip we are in the layout. \u0026 Rdquo; and profitable business venture compared to those money-losing investment Li Dongsheng little known. TCL has invested in science and technology touch chip Quintiles, 2013 TCL has invested Amlogic, TCL module currently used TV chip from crystal morning. Huaxing investment in research and development of OLED Guangzhou Huarui company, the first investment is a million, \u0026 ldquo; technical reserves is to spend money, and now the world are studying the print type OLED, the next light emitting device will be used to screen printing techniques on this panel industry will be revolutionary progress. \u0026 Rdquo; thin even say so. Star's engineers to overcome the inertia of culture has taken root in TCL, to promote the transformation of the Internet in such a company, Li Dongsheng challenge is how to implant multiple personalities in one body in the middle there is doubt, swing, and even retrogression are normal. Li Dongsheng admitted that he \u0026 ldquo; \u0026 rdquo ;, a little overbearing know this is not good, \u0026 ldquo; others do not dare to speak \u0026 rdquo ;. He is working to change dears wigs the original meeting always rushing to speak first, now generally the last to speak, \u0026 ldquo; to sum up good, let others speak \u0026 rdquo ;. Hard or humble a matter of style, the firm's strategy is to control the core competencies. As the founder, chairman and CEO, Mr. Li's role is to make the transition yielded, not sail against. When we take pictures, Mr. Li showed the improvement of a brocade fabric suit, suit LOOK same years finally has changed, \u0026 ldquo; this dress I just pass through once, the second time today wear \u0026 rdquo ;. Li Dongsheng always publicly to show his suit, photographed law-abiding, well-organized speech, all this is almost equivalent to OUT in the Internet age. They are not accustomed to that generation of entrepreneurs to individual brand and corporate image closely tied. Zhao Yong, chairman of Changhong in 2014 and has learned to Jobs took the stage wearing a T shirt and jeans, can this year to wear the suit. Li Dongsheng micro letter called on East Cape, diving-based, rarely spoke, quite often microblogging updates share price to appease disgruntled investors. In TCL, 58-year-old Mr. Li is currently the oldest executives, TCL Multimedia by a thin even after 60 and 70 after Hao Ming Yi partner leadership, TCL Communication is also after 70, after 60 CEO and COO Guo Aiping Wang boosting partner, the young and old Li Dongsheng, also with a combination of management style, between revolution and try to find some middle ground improvement. 50 After the entrepreneur is still the mainstream of China's home appliance industry at the helm, age is the first obstacle to their transformation. \u0026 Ldquo; will be slower to accept new things, so you must take the initiative to learn, to see the impact of changes in the future, aware that the transition is necessary. To open the second, and the staff can really communicate. I founded this business is 30 years, does not mean I'm right. \u0026 Rdquo; Li Dongsheng that had many experiences, \u0026 ldquo; a different one of 80 business executives and your opinion, and he is right, this happens N times. \u0026 Rdquo; \u0026 ldquo; not-for-thought to substitutions \u0026 rdquo ;, said these words more than an entrepreneur. TCL in recent years more and more people leave, such as 2013 fades former CEO Zhao Zhongyao TCL Multimedia. But others return, TCL Multimedia Han Qing, former general manager of China in 2010 left 2014 return as chairman of TCL Multimedia Strategy Center, responsible for O2O business. Wu Shihong leave earlier and later returned to multimedia independent legend of the galactic heroes cosplay non-executive directors. The return of people to bring a fresh perspective and the perspective from the outside, it is also a stimulus for TCL. When the body is too large, may numb to any stimulus, saw the direction, but can not be steered, this is the most painful. Any transformation of the final analysis, people change, Keren has inertia. Li Dongsheng admitted, TCL existing difficult to most people on the new service, we need to do to build a new platform. The platform may be an internal organization, it can be a joint venture by the venture capital sector investment can also direct a new project. For people who can not change, Mr. Li also nostalgic. 2014 TCL issued a regulation, work over a certain number of years in TCL, reach a certain age can not take the initiative to dismiss employees. \u0026 Ldquo; some employees in the company for many years, can not adapt to the new thinking, to go out and find a job, you still have to find him a suitable job, the company's staff to be responsible. \u0026 Rdquo; the cost of innovation industrial park in Shenzhen TCL has divided the old building and the new building, TCL Multimedia CEO Hao Yi said the old building multimedia, communications and other functions are step by step operation, and Internet-related services and R \u0026 D are put The new building, \u0026 ldquo; not completely independent, but from an operational mechanism, personnel deployment, incentive mechanism, incentive mechanisms and past Division different \u0026 rdquo ;. 2014 TCL set up a new mobile Internet business center, a number of areas layout of the mobile value-added services, cloud platforms, innovative applications, electronic business platform, wearable device, etc., until March 2015, TCL mobile Internet application platform has a total 820 active users Cosplay Costumes million, an Internet company than a piece of cake, but the TV company is already astronomical. TCL Multimedia Innovation Centre of the atmosphere a bit like a start-up companies, the graffiti on the wall, put the sample on the ground everywhere, built in the outdoor sun room conference room, not at all accustomed to household electrical appliance enterprises have large ones. When designing department met to discuss UI, a group of people standing in front of the whiteboard, for a level menu to hide only two or three function keys controversy for a long time, I do not see who is leading. Ministry of the user experience is pursued user, on behalf of the user to test the machine. \u0026 Ldquo; the past is the product in question only to find aftermarket users, now we have to take the initiative to find customers, identify potential needs unmet. \u0026 Rdquo; Chen Qing Lang assistant general manager of TCL Multimedia Innovation Centre said. One example is that in the past the base flat-screen TV can be rotated, then this feature is removed manufacturers, \u0026 ldquo; but we found a lot of people through the user pursued in fact want to be able to turn the base from 6800 plus series put this feature , the response is good. \u0026 Rdquo; Li Dongsheng, TCL said software engineers engaged in R \u0026 D over the hardware, but it is not enough. User Experience Multimedia Innovation Centre of the Ministry of eight people, staff or tight, this talent now scarce. Chen Qing Lang told reporters, the head of the Ministry of the user experience from Hisense, the following employees are highly mobile, \u0026 ldquo; Shenzhen there are so many Internet companies, the competitiveness of household electrical appliance enterprises in fact limited. \u0026 Rdquo; the onimenokyo wigs core of the Internet is open and share, but there are always internal borders, open to what extent it is appropriate? Li Dongsheng clearly and TV Internet business is completely different, \u0026 ldquo; probably around a few employees to start, they have Idea, have a good technology and products. At group level, industrial chain requires huge investments in the equity are unlikely to have a partner. However, Internet services and applications are a lot of projects, you can have more mechanisms. \u0026 Rdquo; global broadcast has now completed the A round of financing, employee stock ownership reaches 30 percent, Huan network also has a 10% employee-owned, TCL investment holding these items may not be required. Try it may mean failure in the transition process TCL, pay tuition and a lot. Set-top box project investment of seven V box has been incorporated into the failure list Li Dongsheng, done a few years of smart home is also still in the conceptual stage. Li Dongsheng, regardless of operating these new services, on the tube to give money, \u0026 ldquo; every money they say they are at risk, like the stock market risk, investors need to be cautious. I said no problem, we just made myself clear direction go to vote. These are the directions, I will not give up. \u0026 Rdquo; a burn recent project is O2O, made from 2013 to date have not been over half a year into the implementation phase, Li Dongsheng said that the proposed scheme O2O four times, four times Pibi process so frustrating that he actually very excited, \u0026 ldquo; the last meeting took three hours to pass, this time we feel the business model is relatively clear, the process design is clear. \u0026 Rdquo; Li Dongsheng said. TCL has been self-built stores years ago network \u0026 ldquo; \u0026 rdquo ;, happy tree then did not do so, do so many people now have electricity providers, TV companies can not have a good job, why should we make great efforts to engage O2O? Li Dongsheng said it was forced to be electrically makers, \u0026 ldquo; a pole Ali shop are open to the village of \u0026 rdquo ;. This is a great stimulus to Li Dongsheng, TCL started the year is to rely on well-developed market channels went to the townships, in the 1990s TCL of \u0026 ldquo; Ace \u0026 rdquo; reputation most of all by the channels laid. Less than before, now it is not the rural market as early as the year, which Mr. Li is also very clear. \u0026 Ldquo; how to combine online and offline system? Now our line shop are not enough, how to make the transition to the traditional agents have power O2O up this road? Electricity providers online so much, what are the characteristics of your system, why users should choose you? \u0026 Rdquo; now do O2O, the fight is not only push and logistics, but the large data systems support behind Mr. Li estimated that the system for at least three years to build up investment billion, \u0026 ldquo; at least two years before burning Money \u0026 rdquo ;. Household electrical appliance enterprises self-built large data systems, there is no successful precedent, even Haier Goodaymart from the real data there are also large distances. Jia Dongsheng, general manager in the PRC, it seems, is the core O2O data operations, but none of the appliance manufacturers have the ability, \u0026 ldquo; there is data, no analysis, large data is verbal \u0026 rdquo ;. Now looking back, Wu Shihong year in TCL HID TV is actually done later Internet TV, TCL happy tree stores when the peak in the country already has more than 2,000 stores, if you can keep going and maybe there is no Goodaymart What happened. I am will not firm enough, or premature? \u0026 Ldquo; a lot of things we consciousness early, but does not match the environment, try not able to achieve the desired effect. \u0026 Rdquo; Li Dongsheng said. A lot of things, the first to do often become martyrs rather than pioneers, such as Wu Shihong year. Wu Shihong recent meeting to Li Dongsheng said that now O2O concept and do like a decade ago, but Li Dongsheng that the whole structure is completely different, \u0026 ldquo; today than it was then downstream industry chain progressed much \u0026 rdquo ;. Do addition, subtraction, or the Internet to do more than add to do the addition, which was once home appliance enterprises is a problem, but today more and more people began to diversify, even Gree also enter small appliances. To Li Dongsheng, the significance of the diversified enterprise erected multiple support points, the East does not shine bright, such as overseas markets, the mobile phone business, as well as heat to the hot Internet banking. To outsiders, the diversified layout TCL is too complex, and Li Dongsheng opinion, a branch of the parent on the more proof of the health of the body. By 2014, China's color TV market in the first negative growth in 30 years, sales fell 7%, domestic market downturn Nuggets overseas market has become the main theme of the home appliance industry. January 2015 TCL acquired the old smart phone brand Palm, May acquisition of German TV makers Skyworth Metz. Although the impact of the Internet in the country have been beaten, but overseas, Chinese enterprises supply chain and strong manufacturing capabilities still have some living space, especially in emerging markets like India and South America. Losing Gains, 2014 TCL sales of 101 billion yuan, of which revenue from overseas sales accounted for 48%, and overseas sales grew by 28 percent, the domestic market increased by only 7%, the Group's overall sales growth of 18%. Li Dongsheng estimated 2015 revenue from overseas markets will account for 50%, as support TCL half. TCL also plans to build a new production base in Indonesia, the transfer of production capacity to ease rising domestic cost pressures. Ten years ago, two international mergers and acquisitions, though paid a heavy price, but also to TCL in overseas markets has made first-mover advantage. \u0026 Ldquo; if not, Alcatel, TCL mobile phones alive today is hard to imagine. When we get together with domestic manufacturers license, there is still alive Which? \u0026 Rdquo; TCL Communication, said CEO Guo Aiping, Alcatel's patent is the basis for TCL to expand the market overseas, \u0026 ldquo; do not have patents, you want to go are not able to go, I went out on the accused people. \u0026 Rdquo; 2013 onwards, TCL overseas business has finally entered the harvest period, TCL Communication is one of the biggest highlights. 2014 TCL mobile phone sold 73.4 million units, nearly 90% came from overseas markets, sales of 24.52 billion yuan, an increase of 60%, net profit reached 864 million yuan, an increase of 2.41 times. The fourth quarter of 2014, TCL ranked fourth in global mobile phone shipments, smartphone sales ranked seventh in the world. In January 2015, the old Palm smartphone brand TCL Communication acquisitions, after TCL, Alcatel's third mobile phone brands. Li Dongsheng said that 2015 would TCL India, Brazil, represented by the emerging markets as a key breakthrough, color TVs, mobile phones and home appliances linkage, while the current multi-brand strategy will gradually shrink to TCL unified brand. From smart home layout view, the importance of the mobile phone as much as color TV, TCL Communication in 2015 focusing counterattack domestic market, and foreign operators bundling different, thousands of China's brutally competitive smartphone market, TCL rely on to seize the consumer ? May 2015, TCL Communication's \u0026 ldquo; Meme da \u0026 rdquo; brand officially declared independence from the TCL Group and TCL Communication jointly funded the establishment Meme da Internet communications company, the Group is the largest shareholder, ready to use a new brand battles China Mobile market. Independent sub-brand home appliances business in not the first time, the commander of Haier, Skyworth cool open there, including Meme da 90 including all aimed at young consumers. TCL Communications CEO Guo Aiping not microblogging, the letter also rarely used, but without prejudice to Meme da enable \u0026 ldquo; tease than \u0026 rdquo; idol Huachen Yu as the spokesperson.