Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
BOOK DETAIL
Amazon Business : Save 25% off first $200 of business supplies. Register a free business account Hardcover: 208 pages Publisher: Rockport Publishers; 1st edition (October 1, 2010) Language: English ISBN-10: 159253578X ISBN-13: 978-1592535781 Product Dimensions: 1 x 1 x 1 inches Shipping Weight: 2.2 pounds
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Book Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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