Advertising and Integrated Brand Promotion
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Advertising and Integrated Brand Promotion
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Amazon Business : Save 25% off first $200 of business supplies. Register a free business account Paperback: 448 pages Publisher: Cengage Learning; 8 edition (January 1, 2018) Language: English ISBN-10: 1337110213 ISBN-13: 978-1337110211 Product Dimensions: 8.4 x 0.7 x 10.8 inches Shipping Weight: 2.2 pounds (View shipping rates and policies)
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Book Description
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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