Geoffrey Royce Rojas was born on May 11, 1989 and raised in The Bronx,
a borough of New York City.
He is the second oldest out of four children, born to a Dominican father,
who was a taxi-cab driver, and a Dominican mother, who worked at a beauty salon.
When he was young, he participated in choir in elementary school,
competed in talent shows and, at the age of thirteen,
began writing poetry which turned into songwriting.
Recalling his first time performing before a crowd, he said,
Elementary school, I was singing a Christmas song. I felt really comfortable on stage.
At age fifteen, Royce had begun making music with a partner named Jose Chusan better
known as "jino". The duo was also known as Jino and Royce, El Duo Real
At the age of sixteen, Royce started making music with long time friend and producer Donzell
Rodriguez, and Vincent Outerbridge known as "L Snipe & Vinny" Ceo of Snipeproductions.
The duo eventually had a meeting with Atlantic record in early 2007.
With the decline of the reggaeton music Royce made the ultimate decision to focus more
on the bachata industry. At age nineteen, Royce met Andrés Hidalgo, who after hearing
his previous demo instantly became his manager.Hidalgo began helping Royce work
hands-on with bachata music. That was the turning point which helped Royce decide that
pursuing a musical career is what he wanted to do.
Hidalgo later introduced Royce to Sergio George, who immediately signed the former to his label,
Top Stop Music, after listening to three of his demos.
バチャータの雄である