Nike's brand image enviable, world-renowned iconic LOGO, and sports have been bundled as digital and design innovator increasingly being sought after. Nike brand reputation can maintain this is an important reason is because they have a dedicated, invested workforce. So Nike is how to do it too?
? Fast Company's Austin Carr (Austin Carr) visited Nike headquarters, wrote a most innovative companies for 2013 article reveals how the employees become Nike is a staunch supporter of the company philosophy.
In Austin before, Nike employees might be a little played, but they looked really in the dissemination of the company philosophy. "When employees referred to the company motto seems like saying the Bible, like the Ten Commandments have more than a dozen nike kd 6. people have told me, is completely spontaneous, 'do a sponge (be a sponge)', 'have a body that athletes (If you have a body, you're an athlete.) '"Austin wrote in the article.
Nike on the company's history and anecdotes well known, and let the employees to do the same. Such as Nike in the creative kitchen (Innovation Kitchen, Nike headquarters campus Mia? Hamm building floor) placed in the middle of a Wallenberg (Winnebago) SUV as a conference room, Legend has it that one of the founders of the company ? Phil Knight (Phil Knight) is in the same type of a car next to the first pair of Nike shoes to sell. ? co-founder Bill Bowerman in the production of rubber soles broke when the Waffle cake bake pan like being preserved as museum exhibits.
It all helps visitors better kd 6. understand the Nike company's values, history and culture of sharing. Surprisingly, also increased the company's mystery.
LinkedIn website Jeff? Weiner (Jeff Weiner) that the security measures to bring great company culture negative effects will lead to staff grievances and news leaks. Nike then made good use of its advantages, the project's secrecy and exclusivity is part of the culture within the company, staff valuable it becomes necessary to be kept confidential.