Last week, Nike released the report, which in the past three years the first time. Because three years ago, the California Supreme Court ruled that an activist can Nike social responsibility advocates sue (Nike agreed to donate the Fair Labor Association, $ 1.5 million, was able to end the case).
Ms. Jones said that Nike products from its newly developed areas to benefit. She cites Nike "Considered" series of footwear products, for example. In order to meet user needs, reduce the content of toxic chemicals, the company eventually designed a both consume less material and energy conservation shoes.
Accordingly, Nike's corporate responsibility approach will promote the third generation. In the first generation, the company's charitable act - which company contributions to a variety of social welfare. Last year, Wal-Mart's $ 170 million in charitable donations is the first generation model of corporate responsibility. Similarly, the retail giant announced Super Mario Shoes. last week to the National Fish and Wildlife Foundation (National Fish and Wildlife Foundation) Donation $ 35 million, for the protection of flora and fauna in their natural habitat. Of course, some critics even for such generous corporate donations are also opposed, they insisted the company should focus on earnings and dividends problem, but by the shareholders decide to which of compassion and corporate donations. Wal-Mart's situation shows that the company ignored the voice of outside shareholders Hello Kitty Shoes. risky.
Last year, in Wal-Mart's sales surged 12 percent to $ 256 billion, voices against it in New York, Los Angeles, Chicago and Cleveland, but the voice of the new stores opened hindered its continued growth. Critics claim that they are Wal-Mart's low wages, health care benefits for employees and their stingy attitude dissenting. Charitable donations did not please those opponents.