The 2012 London Olympics on and leave alone brand promotion, cultural penetration, consumer personal experience, etc., Adidas has basically recovered all sponsorship investment. According to Olympic marketing rules of the game for the London Olympics Adidas highest level of partner, the British Olympic Association (BOA) and British Paralympic Committee (BPA) a full set of sports equipment, Olympic officials, staff and volunteers in London area to provide clothing to be Use Adidas products, they are also entitled to the London Olympic Games venues and sports shops selling with brand or no brand sports equipment. If the negotiations in accordance with sponsorship 3:4:3 ratio, that is 30% cash, 40% product and 30% service, in which 40% deductible sponsorship after another will also be needed products Adidas purchase.
During the Olympics, London Olympic cargo storage points distributed throughout the Commonwealth. Of course, all the games are held in Adidas clothing stock points set up, and sent volunteers throughout the service to ensure the smooth progress of events. In accordance with the scale of the London Olympics, Olympics-related reference previous service personnel statistics, the London Olympics, including all volunteers who should Adidas Adipower Predator XI . be involved in Olympic 230,000 or more. All personnel should be allotted two sets of clothing, we can simply calculate how much Adidas clothing and equipment. As for the London Olympics Adidas customized products, including hats, set of clothes (including jackets), footwear, bags, etc., are generally more than 30% higher than the market price. In addition to the sponsorship fee deduction outside of clothing and equipment beyond its apparel design, game time services also have additional charges, even government officials can not "back door." So, just dress this one, estimated to have invested more than 70% recovery.
In addition, Adidas Olympic licensed products worldwide. All who visited the London Olympics should be able to see Olympic athletes in Olympic Village and venues nearby souvenir shops, which are hung Adidas ages pass to kill a Adidas Adipure IV. series of clothing, shoes and other supplies. Went to London to attend the Olympic athletes, the huge audiences, all are potential customers of Adidas, which during the Olympic Games and the Olympic Games after a period of sales revenue, should not be ignored. More importantly, be able to watch the games to London customer groups are basically the world can afford to consume Adidas sportswear target groups, in addition to on-site shopping memorial greatly enhance the enthusiasm of immediate sales, there are more than this consumer experience will enhance the impact on the target population and the value of the brand penetration do?
