Jim pointed out, measure and manage corporate reputation through research to be done in two stages: first, by phone or dialogue in the form of access to a small portion of representative Nike Mercurial Victory FG. stakeholders; two questionnaires by mail or electronic form to do a wider range of investigations, this investigation can usually once a year, and some can also be six months. The problem can range from important to unimportant level selection;, and open-ended questions, and give enterprises scoring. Issues should also include where they are derived from their point of view, is the personal experience, media, network, or convention or conference.
In addition, Jim President also highlighted the importance of the media analysis. "At present, many domestic public relations firm for the company to do media analysis Shihai amount of press only stay in the statistical level, and in fact, the media analysis should include many aspects, identify the target audience, marketing and related media; articles and photos appeared in the media on the location and size; appeared in the media on the positive and negative information, statistical information; competitors in the media, the frequency and circumstances.
Foreign companies see China's enterprises, many are determined by the reputation of the whole of China, especially as CNOOC such a large state-owned enterprises, Jim finally fell to the topic CNOOC acquisition of Unocal. "CNOOC announced the acquisition should be more than please some American reporters, industry analysts firsthand look at CNOOC this enterprise, after all, for an acquisition of U.S. companies to Chinese companies, American reporters, industry analysts are important benefits stakeholders, and their views about the great extent Nike Mercurial Vapor Superfly II. to the United States views on the formation of CNOOC's reputation. "
