August 7 at 5:45 pm, the London Olympic 110-meter hurdles preliminaries, Liu Xiang, the first column fall. To advertising companies Wei Ke (W + K) as the representative of the Nike team preparing nike cortez aloha. for the office, at this nike cortez shoes . time, quiet nearly nike cortez womens. a minute.
This quiet stunned from behind, the whole team record, the default of "no way to run the best results," or "What kinds of possible victory", but "retire" is not among them.
History is always surprisingly similar, four years after Liu Xiang again "Exit", and Nike again "war."
After a brief stunned, this 24 hours fighting team quickly back to their seat, it was transferred out of the originally anticipated "run is not ideal," the programs, and on this basis to make changes. Several other partner companies, Rui domain (Ra-zorfish), Yaku (AKQA), Jia Ai (CIC) and force (Mindshare), immediately follow the direction of television and Web reviews.
According to Nike Sports (China) Co., Ltd. Communications Director HuangXiangYan memories, the whole process took about 5 to 10 minutes. After 15 minutes, Nike official microblogging "Just Do It" issue: "Who dares all dignity / ventured peak start over / even get nothing / dares to break / Who dares to go down / great dare," " Let 1.3 billion people are using to accompany you to the end of one leg. "
This is microblogging issued within 24 hours, to be forwarded 130,000 times and received more than 26,000 comments.
In 2008, Liu Xiang, who tore down the number of cloth after each sponsor advertising company began with a round of telephone conference, to be put in network media promo shoot, we have in the past 24 hours, and this, because microblogging prevalence, it only took five minutes.
HuangXiangYan say, Nike's next battleground in the micro-channel.
Liu Xiang's sponsors include Nike, Coca-Cola, Nutrilite, Erie, Lenovo, Tsingtao Brewery and more. The Liu Xiang after the incident, BMW, Coca-Cola, Tsingtao Brewery and so the official microblogging pass a positive energy, but not the audience attention and Nike.