From this article you can know, "fast company" to make that choice is based on a Nike last two technological innovations - new technologies Flyknit uppers and sports digital product Nike Fuelband. In the "Fast Company" editor's eyes, Nike has thousands of employees such a huge company to one year, in two completely different fields while completing important technological breakthroughs, it is a rare thing.
In order for us to better understand, first say something about these two important technological breakthroughs it.
The first is the traditional shoe uppers products Flynit preparation techniques. From the name you know, basically it belongs in 2008 launched an upgraded version of Flywire technology.
According to the official statement of Nike (balabala. ... do not want to take a closer look can ignore this text): Flyknit Compared with traditional sports shoes manufacturing processes, the entire section of its uppers made of a single material, reducing waste, because It did not follow the traditional sports shoes manufacturing processes, the use of multi-block material cut several times, with the most simple design to meet environmental demands.
In short, Flyknit shoes weight loss can help to provide better encapsulated. Of course, some people will say this is just a gimmick, but you must know that this gimmick is not everyone can play out, Flyknit new process for upstream production processes have a huge impact, Nike had for it to reshape their production process, "Fast Company," the article also mentioned this point.
In addition, Nike Flyknit Lunar one + designer Rob Williams said in an interview with designboom this to say: "For a big company, to implement and execute the 'change the traditional shoe-making process' This is not easy.'s In Flyknit explore the road, we definitely have to go through Cheap Basketball Shoes . a learning process, there are many problems to be solved, but the good news is that we have all the support from management. With such a foundation, Flyknit this program to succeed. We manufacture the finished product is what we want to see the whole team - lightweight, strong support, running experience is excellent. "
As to whether there is in the shoe-making process and the different, Williams is so explained: "The main difference is that the manufacturing method - we are able to process written into the original design, and let the machine through the information on the literacy program with the line car out of the shoe, which is the traditional handmade shoes are very different, the latter need to provide sample images according Basketball Shoes For Men. to the designer to be manufactured. designers still need shoes design process in a first step , but then the route is very different. "
So for Nike, the ability to make such a change, in fact, it is not easy thing.