This involves synergy between various departments, Nike new shoes every collective push the market, it may also have more than a dozen models, which require very intensive and meticulous communication, "a mistake, certainly someone working there are omissions." He said, "no amount of explanation can not hide such Nike Basketball Shoes. a problem that Nike made a mistake, a big mistake, wrong for two months, they did not try to correct them."
Nike in the face of the Internet, trying to use a more complex supply chain processes to achieve each consumer to control. But the old pattern and had to set up "ceiling", Nike temporarily unable to break through the "design" and "production" of the gap between, and even internal processes are already out of control.
In recent years, in order to accelerate the transformation of the consumer-centric model, Nike re-layout of the internal operational management matrix, and strengthen the four regional operations centers: United States, Europe, Asia Pacific, Middle East and Africa, the newly established five core products Operations Center: Running sports, football, basketball, men's training, women health. With the traditional Cheap Basketball Shoes . matrix management, the new management model in favor of Nike improve cross-sectoral, cross-regional synergies between the resources of the enterprise quickly to key areas, the core product concentration, improve market responsiveness.
But contrary to this is that Nike is heavily dependent on global resource development, always preferred low-cost fabrics and processing of origin, therefore, need to flounder around the world, repeated the declaration, entry, exit, and from repeatedly has caused supply chain is very long, more difficult to control them, the market reaction speed will inevitably fall.
In addition, in accordance with the Nike caters mobile Internet era of thinking, the future will increase the Nike Id ie personal customization inputs. Although this highly competitive differentiation characteristics, but there are also significant cost.