Beijing was selected second place is the Zhongguancun. Sanlitun store with the same period, Nike basketball in Zhongguancun opened a shop category. Zhongguancun is the university concentrated, there are basketball enthusiasts groups. HuangXiangYan said, although now maybe they will not necessarily into the mall to buy sporting goods, but it will become a driving force them into the mall.
Replaced by fast fashion?
August 2007 Beijing Olympics last year, Nike Wangfujing in Beijing opened a large flagship store. In April this year, media reports said, this hotel in Beijing APM mall Nike store after the expiration of the lease will be withdrawn, a fast fashion brand (meaning H & M) will be settled.
2008 after a period of time, sports brand competition is investment objects, almost all of the sports brands are frantically shop. But from the beginning of 2011, this "brand + wholesale" way to start the expansion of the inflection point, to 2011, at least at the market level is already saturated. Performance from the second half of 2011 saw a decline to a dismal performance in 2012.
Beijing APM Leasing Manager Wang Yandan in an interview, said that Nike would like to renew the lease, but "we do not nike cortez womens. want the." This shopping mall in Hong Kong's Sun Hung Kai Properties since a few years ago to determine the young, stylish positioned, take the initiative to make a series of brand investment adjustments.
Correspondingly, in 2002, fast fashion has just begun sprouting in China, the Japanese brand Uniqlo first beachhead Shanghai. In 2006, the Spanish fashion predators ZARA opened in Shanghai China's first store. A year later, the Swedish fast fashion brand H & M followed from. It Zara nike cortez aloha. in Shanghai Nanjing West Road, this first store in China, the same year the Spring Festival period, a record single-day single-store sales 800,000 yuan amazing performance, the equivalent of 80 days of similar Chinese clothing brand sales combined. Since then, the nike cortez shoes . fast fashion brand to become the country's commercial real estate projects darling rapidly across the country open to expansion.