Currently, more with the advent of super app smartphone app has reached a large turning point.
Is a super app "one of the smartphone within the app, third-party platform application that can be used to activate the made of various Web application" is.
"LINE" that you usually use is also one of the super apps.
In Japan, an app that can be started in a super app is called a "mini app".
Meanwhile, LINE Co., Ltd. newly released the LINE Mini app in 2019.
However, I think that many people still do not know the service called LINE Mini app.
Therefore, this time, we will explain in an easy-to-understand manner what the LINE Mini app can do, its features, function development, and merits.
Why the Mini app is attracting attention
Recently, an increasing number of companies are developing native apps for features such as member's cards and coupon distribution as part of customer service .
However, even if it was developed with great effort, it took time to download the application, and there was a problem that it was difficult for companies to download it even if it cost advertising costs.
Therefore, among the platform apps that many users use on a daily basis, the mini app, which allows you to use the app without DL, is attracting attention.
Differences between mini apps and native apps
The main difference between a mini app and a regular native app is that you don't need to download it from the Apple Store or Google Play.
Generally, apps need to be downloaded from the " Apple Store " or "Google Play", but mini apps do not.
Within the platform app (super app) that you use on a daily basis, you can use the same functions as apps developed by companies without downloading.
What is the LINE Mini app?
The LINE Mini app is a service that is different from the official account, and you can use the functions of the app without having to download the mobile app from "LINE".
Development applications have generally started in July 2020.
Difference between LINE Mini app and LINE official account
The roles of "LINE Mini App" and "LINE Official Account" are different.
In the case of "LINE Official Account", you need to register as a friend, but in the case of "LINE Mini App", you do not need to register as a friend and you can use the service immediately from the "Service" area just like a normal website. .. It is a service that is suitable for using apps that
are frequently used but are troublesome to download, and that it is troublesome to start from a web browser every time .
However, since you are only using the service, you cannot deliver messages to users.
In addition, the "LINE Official Account" allows you to repeat the users who have become friends.
You can use message delivery and chatbots to promote the use of your own services and the purchase of products.
Since each has a different target, we recommend using both as needed rather than choosing one.
Both "LINE Mini App" and "LINE Official Account" can develop web app functions using the technology called LIFF (LINE Front-end Framework) provided by LINE.
The combined usage is as follows.
・ Set authentication so that "LINE official account" is automatically added as a friend when using the "LINE mini app".
-Enable the LINE Mini app to be launched from the rich menu of the LINE official account By
using the above method, you can make calls to users such as push notifications.
Even if the user who uses the LINE official account does not know the existence of the LINE Mini app, it will be an opportunity for them to use it.
It also makes it easier for known users to use it in terms of usability .
What is LIFF (LINE Front-end Framework)?
It is a function that allows you to open the browser on the LINE talk screen.
It used to be possible to just open a browser on the LINE talk screen, but you can get the LINE user ID of the user who is opening that browser.
In other words, it is possible to obtain questionnaires linked to LINE accounts.
Benefits of using the LINE Mini app
So far, we have explained the features of the mini app itself.
From here, I will explain the advantages of the LINE Mini app by dividing it into the merits of the user (customer) side and the merits of the company side.
Benefits of users (customers) using the LINE Mini app
1. You don't need to download the app
If you have LINE, you can easily use it by simply selecting the mini app for the service you want to use in LINE.
2. smartphone is caused to clean the home screen of
the user's own smartphone to the home screen, because you do not want to leave except the application normally use, shopping is temporarily app that you downloaded, such as when the will be deleted ..
With the LINE Mini app, you can maintain a clean screen without having to worry about it because it is integrated into LINE.
3. smartphone does not compress the capacity of
mini-apps anew for download is not required app smartphone does not compress the capacity of.
4. The
LINE Mini app, which allows you to use functions similar to native apps, provides services such as reservation forms, coupons, point cards, payment functions, and notification functions provided by companies and stores on the LINE platform. Can be used within.
Benefits of companies using the LINE Mini app
Not only user benefits, but also for companies, developing with mini-apps has great benefits.
1. I mentioned
that the LINE mini app is easy to use because it is used by about 89 million active users, so it is easy to deploy and use its own services. Is one of the benefits for companies.
Not only is the hurdle to use the LINE Mini app itself low and difficult to delete, but the app is also automatically upgraded, reducing the burden on the user.
2. Easy to deliver messages to users With an overwhelming open rate and read rate, it is easy to understand the user's reaction In
the case of a normal native application, there was a problem that push delivery was difficult to reach because it may be deleted after downloading. ..
By linking the LINE Mini app with the LINE official account, it is possible to deliver LINE messages that are overwhelmingly easy to read , with an open rate of nearly 100% and a read rate far higher than that of e-mail newsletters. Become.
Until now, there have been many cases where it was difficult to understand whether the user was properly reached by DM or e-mail newsletter, and what kind of reaction was received, but it is expected that mutual communication will be activated by utilizing the LINE Mini app. I can do it.
3. it is possible to reduce development costs compared to native apps
for native apps, IOS and Android but we need to develop both, in the case of LINE mini-apps (LINE Mini app) one so as to correspond to the LINE platform of the web Since you only have to develop the application, you can reduce the development cost to about half.
In addition, since the update also reflected in the automatic agile of app development has also exposed to.
4. For billing services, there is no 30% commission. If you are charged on an
app, you will be charged 30% of sales for both iOS and Android .
It does not take the case of the LINE Mini app, and companies can freely set the payment method by themselves using either a credit card or LINE Pay . (* The normal settlement fee set by the settlement company will be charged)
Future outlook for mini apps
In the future, SuperAppli will become more popular, and demand for LINE mini-appli is expected to increase.
However, the existence of native apps never disappears.
In the future, it will be necessary to incorporate the situation, target, and more advanced functions into the app, so it is necessary to consider and use the app usage method that suits each company.
summary
So far, I've briefly summarized the LINE Mini app, but how was it? Among
SNS , I think that there are many people who have LINE installed and can do it.
The number of monthly active users of LINE is about 89 million, and it can be said that the service provision of LINE Mini app is valuable because it is an SNS used by more than 70% of the Japanese population .
The LINE Mini app service has just begun to be provided, and most people do not know its existence, name, or mechanism.
However, that is why companies are adopting the LINE Mini app to differentiate themselves from other companies and take the lead.
Below is a brief summary of the main points of this time.
・ LINE Mini app is a new service that allows you to launch the app from LINE.
・ Users do not need to download the app and can use it simply by adding it to their friends
. No 30% fee
・ Development and utilization of LINE Mini app is expected to progress in many companies in the future
LINE Mini app is still a new service, so development There are not many companies and development cases.
Currently, it is possible to develop even if it does not go through the official LINE partner if it passes the examination of LINE.
WeCode has a wealth of know-how and a track record of developing LINE official accounts / LINE Mini apps.
Please feel free to contact WeCode if you are considering developing a LINE mini app or if you are not sure about the requirements but want to develop a mini app.
Source: WeCode