Measuring the Success of Your Website
Measuring the Success of Your Website: A Customer-Centric Approach to Website Management
By Hurol Inan
http://www.amazon.co.jp/exec/obidos/ASIN/1740096487/webanalytics-22
The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.
* A valuable resources for those businesses seeking to develop a website for the first time.
* Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
* User friendly - does not use techincal jargon.
By Hurol Inan
http://www.amazon.co.jp/exec/obidos/ASIN/1740096487/webanalytics-22
The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.
* A valuable resources for those businesses seeking to develop a website for the first time.
* Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
* User friendly - does not use techincal jargon.