BikeToursDirect, now entering its ninth season, has hired a new director of marketing and two additional tour specialists to support its expansion plans as the popularity of overseas bicycle tours continues to grow. By the end of 2012, BikeToursDirect will represent more than 75 local bicycle tour companies with over 250 tours in 50 countries spanning all continents except Antarctica.
Chattanooga, TN (PRWEB) November 17, 2011BikeToursDirect has named Natalie Roberson to the new position of director of marketing and added two tour specialists to support its expansion plans as the popularity of overseas bicycle tours continues to grow. Founded in 2003, BikeToursDirect focused until recently on tours offered by local bicycle tour companies in Europe, with more than 200 tours in 35 countries on its roster this year. By the end of 2012, the company will represent more than 75 local bicycle tour companies in 50 countries spanning all continents except Antarctica. More than 250 tours will be available next year through biketoursdirect.
"BikeToursDirect has seen consistent growth each year since we started in 2003 Bottega Veneta sale and reached more than $2 million in sales and 1,800 clients in 2011," says Jim Johnson, BikeToursDirect founder and president. "However, we still feel we're just scratching the surface in the overseas bicycle tour market. 'Soft adventure' tourism and 'slow travel' are booming, and increasing numbers of travelers are seeing bicycle tours as a unique and preferred way to see the world."
BikeToursDirect has added the new tour specialists as part of its commitment to prompt and personal customer service. They advise travelers in the planning process to help them match tours to their needs and interests.
"We feel customer service has been crucial to our success and growth, which is why nearly half of our business is either repeat clients or referrals," says Johnson. "When I hire staff, I look for people who share my passion for travel and who have a Men Wallet stark commitment to service and accuracy. After all, we're in the business of making people's dreams come true, and that's a big responsibility."
"One of the things that attracted me to BikeToursDirect is its focus on providing high-quality tours at a fraction of the cost of competitors," says Roberson. "The tours we offer are such a good value and allow people to explore the world within a very reasonable budget."
Roberson also shares BikeToursDirect's philosophy that authentic experiences with another culture can change your perspective on the world
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