Is SEO Still Relevant For B2B Marketers? https://visualmodo.com/is-seo-still-relevant-for-b2b-marketers/ 🛒🎯🚦📡 #B2B #Strategies #Marketing #Search #Optimization

There’s no question that getting to the top of the Google search page is an important goal as a business looking for new clients. But what if you’re a B2B business? Is it still as essential or should you focus on other marketing methods and B2B SEO?

According to Statista, 53% of B2B marketers felt that email marketing was the most effective form of lead generation. Search engine marketing came in second, with only 44% of marketers believing that it was the most effective lead generation technique. Content marketing and live events came in strongly as well.

So according to your typical B2B marketer, SEO marketing is still important. For this reason, your traditional B2C and B2B company should still strive to improve their SERP. That’s about where the similarity ends, though.