How To Increase Search Ranking Using Influencer Marketing https://visualmodo.com/increase-search-influencer-marketing/ 😃😍👍🎯🧲 #Marketing #Strategy #Tips #Influencer #Branding
Statistics say that social media posts or blog reviews impact 60% of in-store purchases. People don’t trust ads and other forms of branded content anymore. They want to learn more about people’s real-life experiences with your products, especially if the positive word of mouth comes from the people they trust. This is exactly why influencer marketing has evolved rapidly over the past few years. If planned and implemented properly, it can boost your branding and SEO efforts to a whole new level.
Set Clear Goals of your Influencer Campaign
The success of your influencer marketing campaign depends on the goals you set when starting off.
If your brand doesn’t have a proper follower base or your engagement rates are low, teaming up with influencers may do wonders for you. But, the platforms you choose, influencer relationships, and the content you create needs to align with your business’ goals.
Here are a few things to consider when setting goals:
- An influencer’s target audience
- Their industry
- The type of content they produce
- The channels they use
- Your end goals
- How they can help you reach these goals