5 Employee Advocacy Strategies For Your Global Team https://visualmodo.com/5-employee-advocacy-strategies/ ☕️🙂👩💻💼 #Advocacy #Employee #Strategies #Team #Tips
In a hyperconnected world, social media is more than just a content distribution channel. It gives companies a platform to reach their ideal audience, forge meaningful relationships with influencers and sales prospects, while building their brand authority. This isn’t to say content distribution has no place in your social media marketing strategy. But rather than churning out content from your site to the social media sphere, you need to leverage tactics that will enable you to reach more people in an impactful way. That’s where employee advocacy steps in.
What’s Employee Advocacy, and Why Is It Important?
Employee advocacy is essentially when a company’s employees promote the brand to their circles. This practice proliferated with the rise of social media networking, which made it significantly easier for individuals to develop their own online presence and reach.
The expanded role of social media in employee advocacy also made it possible for global teams to overcome the distance barrier and promote the brand together as a unit.
But why have employees shared your content on social media when you can do it yourself through official accounts?