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2018 was the year of massive SEO changes, such as the growth of voice search, the blockchain technology, and Google’s Mobile-First Index. These trends have taken SEO to a whole new level and provided a solid basis for its future improvement. Now, speaking of the future, 2019 is just around the corner and it is expected to bring new technologies and trends to the table. Sure, to stay competitive, you need to keep pace with these changes. Here are a few SEO Strategy trends to prepare for in 2019.
SEO Strategy in 2019
Make your Site Visible to Voice Searchers
With the rise of AI assistants and sophisticated voice recognition software, voice search has grown impressively fast over the past few years. Today, about 41% of adults perform at least one voice search daily. And, this number is estimated to reach 50% by 2020.
Voice search has become an essential part of your SEO puzzle. However, it has redefined the way we do SEO.
For example, voice assistants are designed to impersonate real-life conversations. Searchers can now “talk to” search engines naturally using full sentences and asking questions. Therefore, they are not limited to short-tail textual queries.
This phenomenon impacts voice search results. Google wants to answer users’ questions as precisely as possible, choosing sites that provide straightforward answers to their queries.