Ways To Integrate Content Marketing Into Social Media https://visualmodo.com/integrate-content-marketing-social-media/ #Content #Marketing #Social #Media #Integration 🎯📢📡
Traditional media and advertisement are becoming obsolete day by day. People around the world are opting for streaming providers like Netflix, Hulu, and HotStar. So see here how to integrate content marketing into social media.
One big reason for this is that people don’t want to see ads between their shows. In fact, they never wanted to see ads but since now they have a product that lets them watch without any interruptions, they don’t think twice before choosing it.
Same is the case with billboards. Smartphones have made people less aware of their surroundings. Not saying that billboards are completely useless, but they are becoming less and less effective. So what should a marketer do in this age of transformation and technological evolution? The answer is CONTENT MARKETING.
What is Content Marketing?
Content marketing is all about creating content that is useful to your audience. The content must be intelligent and resourceful that holds relevance to the readers.
In order to create such a content, the marketer must do extensive research and find out what the audience really needs. Only by doing this, will he be able to create a content that pull people towards the product.
One main element of content marketing is that you won’t need to push your product to your target market. The content will be such that it attracts people towards you and your brand by building trust.
Inbound marketing is one of the most popular content marketing strategies. The inbound methodology suggests that there are 5 stages that a potential customer and lead goes through.
- Stranger
- Visitor
- Lead
- Customer
- Promoter
The journey is divided into stages so that different content strategies can be applied. When a potential lead is a “Stranger” to your product and brand, you need to create content that attracts them to you.