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Nowadays, more and more people are making transactions on the Internet. For this reason, e-commerce has proliferated extensively. Most entrepreneurs operating online are finding ways to promote their businesses. One way to advertise their enterprise is through Internet marketing, also referred to as digital marketing or web marketing.
What is Internet marketing?
Internet marketing refers to advertising or promoting products and services done on the Internet. It is an effective marketing strategy that could lead to more traffic, leads, and sales. It refers to marketing strategies such as email marketing, search engine optimization, web design strategies, online promotions, and reciprocal linking. Some marketing channels include blogs, contents, affiliate marketing, affiliate programs, pay-per-click advertising, and video/podcasting.