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Allowing your visitors to subscribe to your newsletter should be easy, see now how to do that for free and integrate it on your WordPress site. A newsletter is one of the most powerful tools in a marketer’s arsenal — and here’s why:
An email database is an on-demand source of traffic — be it a new article, product announcement or a sponsored post, you’ll always have access to a community of people who are genuinely interested in your content. With just a few clicks, you can instantly reach out to thousands (or more) of subscribers.
Email newsletters easily trump social media: While a Facebook Page or Twitter handle is great, most folk simply aren’t alerted to social media posts. An email list, on the other hand, is both personalized and has much, much better reach and engagement.
The larger and the more targeted your email list, the better the authority you can demand in your niche. Simply put: It’s an asset no one can take away (not even Google!).