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Eye-catching titles can make you or break you in journalism, blogging or academia. Titles serve the function to grab the attention of the reader and give some idea about the content of the article, without revealing too much. On the internet, where content is carried most of the time through social media and attention is sparse, the title has to achieve a lot, in a limited time span, just like an elevator pitch.
Online publications range from high-quality journalism like The Guardian to more entertainment driven websites like Buzzfeed or Mashable. Regardless of editorial policy, they all strive for catchy titles. Here are some ways to achieve this: