Where the customer aging Oral Past: I had to produce the clothes are rubbishi dark horse: the busiest time of all passengers, aged also countless beautiful. From 2007 onwards, all passengers aged and began his Nike Air Max 2011 Women was questioned, criticized the point is: vintage clothing do not understand. This time, he personally told any customer in the past, where the first face-off of ills, \u0026 ldquo; I have produced clothes are garbage \u0026 rdquo ;. In these years of continuous transformation, he also thought what? This switched ZDNet, the original source as 'blog world', the original title: 'Ageing: merry company will vanish,' interviewee: Aged (Eslite (Beijing) Technology Co., Ltd. CEO). In 2011, when all passengers of the most popular, the company has thirteen thousand people, led light there are three forty CEO level, where the customer has step by step into crisis. Now, all passengers fewer than 300 people, do shirt core Cheap Nike Free Outlet team only seven people, but the business running smoothly. I can not help but think, before so many people usually are doing? In retrospect, the company more lively, more people burn dawdle. Where the customer has been to achieve annual sales of 10 billion target, push down the need to expand the number of categories, the number of SKU (SKUs), how many people need to take on such Nike Air Max 2012 Men traffic. In accordance with the principle of one person tube seven, the company would have dozens of vice president, director of two three hundred. At that time, I also revel in this bustle, all the energy on how to manage this million people, do not know really want to manage the company should be worth. Lei Jun dreamer awoke: to gross margin, Nike Kobe 9 to the organization, to the KPI in the most prosperous time where the customer, I began to feel faint not, but I do not know what went wrong. The first real awoke me, I completely reflect on where the customer model, is my good brother for many years LEI. I told the LEI were born in 1969, he was younger than me eight months. In the past 17 years, we continue to work together and exchange a lot. Because peer relationship, we insights Lebron James on life and soul, there are many synchronization. In June 2013, I told the LEI where customers drink in a wine, talk very unpleasant, simply could not agree. Lei Jun outspoken, said all passengers on this blind expansion is a practice of the times, the future of the business will be like millet, as user demand, with products to create brand. His words to me a great stimulus, I think from subscriber growth to forecast business growth, the idea of this arrangement is set up SKU. I thought, you do millet developed, there is no need to squeeze for me. The conversation broke up, I was really convinced two months after the LEI. August 29, 2013, I was angry to find him where the customer visit. I emptied half a floor, to where customers hang out all the samples. When I talked to Lei Jun walked among hundreds of racks, I felt embarrassed, because this is my first time to see so many real product. I was frustrated to find that no one is any decent. Lei Jun said he did not feel a standing stores, but the department store market. He left me completely Renzai, after Lei Jun and I had seven or eight times, each time seventy-eight hours of talk. Lei Jun said: \u0026 ldquo; lack of concentration, not the ultimate cause of any customer experiencing problems. \u0026 Rdquo; he gave me all passengers out of the \u0026 ldquo; to the margins, to the organization, to KPI \u0026 rdquo; the transformation of three directions. Lei Jun asked me, you can only do one intently to the basic product? I think the most basic shirt, also reflect the technical content, and the most basic shirt white shirt. From the \u0026 ldquo; The easiest \u0026 rdquo; Nike Air Jordan 9 white shirt began to practice extreme focus and begin to do I do not think a white shirt is a difficult task, where the customer has done 14 million shirts. But once you start to focus and take a hard look, the problem came. In 2007, I was also involved in product discussions. After the second half of 2009, it says \u0026 ldquo; old clothing you do not understand, do not mention the views of the \u0026 rdquo ;. I do not know, so I called a lot of the traditional garment industry gatekeeper himself let go regardless. When I want to seriously do a white shirt, I ask these professionals, what fabrics to use and what type version, how to make, and no one can say doorway. Designers say, white shirt had nothing better to do, why not design more color patterns? \u0026 Mdash; \u0026 mdash; now, they have basically left where the customer of. The last full year, three-quarters of my time is not in Beijing. In order to do a white shirt, I began intensive travel arrangements, meet suppliers, to get to the factory. And when I see vendors, I learned I made mistakes in the past much, they told me that in the past they went to Beijing to visit me, but I was too \u0026 ldquo; \u0026 rdquo ;, busy watching drag PPT, no time to see them. They can only follow where customers deal with grassroots workers, in order to get orders, but also to entertain them a bath singing. These things could hear me the creeps. One can imagine where the customer has been packed before the number of people join in the fun. How to make these people leave as soon as possible? I was out of a Henzhao, where customers no longer maintain a false prosperity, the headquarters is located in the west from the center of Ring Yong expensive high-end office and moved to the far South rings Yizhuang, who can Air Jordan Outlet not adapt at any time to leave. Most people quickly feel the gap and psychological impact of moving. Before moving, where customers have more than 5,000 people, after moving, I thought reduced to a thousand people on the good, I did not expect to last reduced to 300 people. Once all passengers embarked focus and Nike Air Max 2011 class="category-top">Nike LeBron X PS Elite ultimate line, I found that people in need can be so small. This process is like peeling an onion, the more uncomfortable the more stripping, stripping the more the more brutal, more stripped only to find out how much before we join in the fun of the thing and join in the fun person. Where the customer just once shirt department had more than 200 people, is now in charge of the team shirt only 7, their main job is to design, type Air Jordan Women version, fabrics, with the single, and the shirt is actually my product manager. We first determine the quality long-staple cotton in Xinjiang as the fabric, then, we fall into a painful dialogue shirt design challenges, no matter how you do, even if it is copied, copied no big white shirt temperament. Met Ji Guowu, \u0026 ldquo; I had to produce clothes are rubbish \u0026 rdquo; before and after the Spring Festival in 2014, the team's collective despair, I once wanted to give up. I was advised to visit the set at the South-shirts Master Ji Guowu Japan, before seeing him, happened to be the lowest in the time of our emotions. Too disappointed because after the trip I did not count on it. Because I depressed, aircraft owners are reluctant to speak. Hanoi in the hotel, I let the team of people to go to South stereotypes Ji Guowu, think I'll fly past. I was ready to fly back to Beijing immediately prepared. A team with such depressed mood to Nam Dinh, along the way also experienced the dramatic anchor, lost and so displaced. Next, the sense of loss in the second day suddenly become clear. Ji Guowu is a true master. He made thirty years in Japan shirts, company service has 120 years of history. He told us many design details secret. For example, adding at the collar and a half lining, so crisp James Harden collar; cuff pinch out six fold, to conform to the arm; how to design a shirt different moldings to match the European version and US version of the shirt or Slim or relaxed style. Japanese master excellence in the production process so that we no 比钦佩 and admiration. For example, we have examined why the clothes soaked in water will cause a floating hair, all of nothing. Japanese chef let us first Nike Air Jordan 6 Women look at the clothes in dyeing machine speed, if the speed is too fast, it will have hairiness; speed is too slow, not enough gloss. Master told us a callback stall until it is determined the best results. The one seemingly simple question, finally are made simply impetuous China. Our product previously questioned my partner to come up with a variety of inspection report that manufacturing in line with the national standard, European standard, Japanese standard, but the standard and user experience are two different things. These things made me realize that I had to produce the clothes are rubbish. Away from the \u0026 ldquo; merry \u0026 rdquo ;, benchmarking Uniqlo I first started where the customer when, when I audacity to say that the future success in China's international brand only luxury goods, consumer goods market will be occupied by Chinese brands, Uniqlo will certainly suffered a crushing defeat in China . Seven years later, Uniqlo and Gap already has run in China. This is China's largest manufacturer of punishment. Do white shirt this year, I want to give up many times, almost everyone around have also wavered. But as a leader, I will give up is finished. Fortunately, running to help me to go on. I now run more than 10 kilometers per day, running the release of dopamine on my emotions help is great, once you start to run up, you will find that either continue to run down, or life is finished; or sat sighing, or stick to change I was extremely healthy. And in the spirit of Lei Jun gave me decisive support in my future a mystery, he generous attempts behind me in front of Nike Zoom Hyperdunk Low the shareholders, the investment where the customer again in times of crisis. One night he said on the phone, I dream vintage feel you can do it. Two people forty years old, like the middle of the night with love. Where the customer who also said they could not find the feelings of both of us right words to describe. Lei Jun said, good products have a firm faith. Good products will grow slowly accumulate in the mouth, then in the future one day usher in an outbreak. Lei Jun, once asked me, you say their bosses Nokia will use it? Where the customer the most prosperous time, I'm wearing Prada and Zegna. Now, Lei Jun and I were wearing T-shirts and all Nike Air Jordan 12 passengers spent the Nike Air Max entire summer jeans, think I feel weird. Where the customer No further financing plan, someone asked me when it will remanufacture like \u0026 ldquo; Where the object \u0026 rdquo; so hot. I said, I'm very good at marketing the brand, but I do not want to deliberately create any event, the next step is the process where the customer has accumulated reputation. I hope in the future, when you buy a shirt or seasonal ultralight down jacket, can think of where the customer, and that was enough. Uniqlo is such a step by step to success. I do not want to join in the fun, I Couguo, we have seen a lot of merry company, the last of them vanished.