China Lilang: Jinjiang boss of fashion creativity dreaminvite Chen Daoming borrow money from advertising endorsements, to make clothing out of clothing, determined to do fashion Creative Group, China Lilang decided to embark on the road of fashion brand text / special correspondent Liu Hexiang 'would let you take a look at our fashion creative garden. 'Liang-Star China (1234.HK) president Lee Lang put down the cigar, the reporter lead to his desk side. Stood a large park model on the desk, it comes Nike LeBron 12 from an Australian designer firms. 'This park need to invest at least one billion yuan. I was going to put this park on Xiamen, Jinjiang city government but to find ways to make our stay, up to now have not given place.' Liang-Star came back from Europe, are meeting at a company management Layer Assembly. The meeting, he proposed plan for the future lilang, 'I said Li Lang to make a fashion creative group, we heard very encouraging.' 'Jump clothing clothes', is a new strategy to Lee Liang-Star Lang laid down. 'The focus of the new strategy is to enhance the brand culture. We can only do that all day dealing with things and fabric connotation take creative arts, history and culture of the injection clothing to go to the clothing as a work of art do you Imagine the future of our products, brand Nike Air Max appreciation of Nike Air Max 2012 Men how much space? 'was organized party called' fashion art tour 'tour of Europe to let Liang-Star feelings. In Italy, where the artist spent his old from 78,000 euros to buy two small sculptures. 'After a soil injection creative artists can sell hundreds of thousands, millions; clothes, too, is not selling fiber, selling cloth.' 'Creative' word let Liang-Star imagination. 'Ten years ago, people think I am very soil. A friend of mine told me a joke that you wear shoes how such a soil? She put my shoes dropped Nike Kobe 9 from the 15th floor to go. But now, we do the best Art, the most fashionable brand, I also study fashion and creative industries of the day. '' soil 'has always been a big problem, because Chinese clothing has always copy edition serious. Ordinary consumers, who generally do not ask to wear clothing styles, the version comes from. Buy a bunch Lebron James of brand-name clothes back from Hong Kong, altered, put your own LOGO, is a common practice in the past, Jinjiang enterprises. Some travel a boss, may also come back to buy clothes copied from Europe, Japan or the United States. As a result, the streets were pastiche, 'cottage Edition' is not surprising. Wang Liang Xing realized that he did fashion creative garden is in fact doing a project that calls for a revolution in the concept of top-down, 'I want the company owners, think, hear, see, touch is Art. '' Our slogan is 'to be in the end fashion and creative'. 'Wang Liang Xing usually do not like shouting slogans, when he shouted so, he has been aware of some crisis. 'A lifetime to do something big,' Wang Liang Xing's office, the most dramatic is the huge frame where the desk. Videos have been entrusted mounted at the center of good, but a blank, no word, no painting. 'In the past everything to zero.' He said, pointing to the hollow Nike Air Jordan Flight 45 frame. Nevertheless, now Lee Lang has a market value of nearly HK $ 15 billion of the company, beginning on the HKEx, she had three brothers (brother Wang Dong Liang-Star and Star, brother Cong Star) to HK $ 3.5 billion fortune, while listed a year More than Lilang shares soared from less than HK $ 4 to nearly HK $ 12, Wang brothers net worth has more than $ 10 billion. Liang-Star is time to consider how to spend the money. Recently, there have been some new Taiwanese landscape. From Jinjiang Xiamen highway, the conventional roads are crowded billboard advertising clothing or sneakers, but this year, advertising replaced by dozens of financial guarantee companies. In addition, a 'headquarters center' planned road around the island of Xiamen has already lured a large number of famous enterprises in Jinjiang. Some enterprises in Jinjiang, where to build a building, other than Nike Air Jordan 9 for personal use or to sell or rent, a project reportedly can earn two or three million or more. But could not get one star Liang-interest, 'I do not play them, that means nothing.' 10 years ago, Jinjiang peer-seven wolves had been head of Chow Liang-Star as a few 'admire' the character, but Today, Wang Liang Xing clear that it would not step seven wolves footsteps, 'seven wolves Group's investment and industrial two lines, in addition to clothing, as well as finance and real estate, which is not suitable for Lee Lang, all our efforts will be placed on the main garment industry . 'He said,' My original goal was to do inside the village's richest man, is now the goal is to make China the biggest fashion clothing based industry group. Take 10 billion to do other investments, may soon become the 12 billion or more, but for me, just a number. 'November 2009, Lilang L2 start a second brand in Shanghai. And Lee Lang brand compared to this specifically for 20 to 30 years younger customer base, the brand is more full of trendy style. As a result, Lee Lang greatly widening Air Jordan Outlet their customer base. Since 2002, Lee Lang has hit 28 to 45 years of business consumers. The brand made a good start, 'We expect that by the end of this year, L2 to open 100 stores, to achieve 60 million sales revenue is no problem.' L2 start is the first step, Liang-Star's next move has Lazi 'in Guangzhou, we The third brand being set up. 'slogan in the 2009 prospectus, Liang-Star Nike Air Max 2011 Men Lee Lang proposed is to make the brand' China's Armani ', and for the new brand L2 and yet came out of a third brand, Liang-Star brand is a reference D \u0026 amp; G. And Prada as different a hundred years old, Armani and D \u0026 amp; G is the only twenty-year history of the brand, and they contrast Liang-Star that the practical significance. Lee Lang's multi-brand strategy is to do around the garment extending horizontally and vertically, 'Armani extends at least a five or six brands. In addition to clothing, you can also make perfumes, glasses, shoes and leather goods. We will also look to acquire foreign brands or in related industries do other financial investments, but our focus will not leave clothing. 'Liang-Star for diversified investment show particularly vigilant, because in the roots era Lee Lang had been learned. Lee Lang CURRY ONE started in the late 1980s. In 1987, she had worked hard to come up with three brothers accumulated more than 10,000 dollars, to buy a few sewing machines, also hired seven helpers, opened a family garment factory. The opportunity cost is low 80s, relying on such a small workshop, Wang brothers quickly prospered. The first year, they earned 18 million; the second year, earned 88 million yuan. Since 1993, Wang brothers discovered that they no longer have to put to the lions clothing wholesale market, because clothing wholesaler in Fujian Province have have to go to the factory. 'Factory getting goods wholesalers are waiting in line, just off the assembly line workshop clothes, not enough time package was loaded onto the truck they.' Liang Xing recalls. However, because of the money too quickly, Wang brothers started far-fetched to imagine the future. Wang Liang Xing engage in a furniture factory, Wang Dong Xing to engage in a machinery factory in Anhui, the youngest star Cong office supplies is to start a business. But soon, your money has not warm it up, it split out. 'Money chain is broken. Lions cloth line, I heard that Lee Lang people, even the fabric section twenty thousand are refused credit. Full Jinjiang people say lilang to close down.' In 1997 the pain, Wang brothers will never forget. Troubled Firms forced the three brothers sat down to come way out. First, stand up is Wang Liang Xing, his brothers said:. '! We made a little money, to meet, distracted and his own Gaosi we engage in brand management' at that time, Wang Liang Xing, in fact, it does not What is clear brand management, but he saw, Jinjiang peer 'seven wolves,' has opened with the 'store brand' approach became a local industry leaders. But at the time the problem is not money, what could go shop? By financing chain stores is obviously a good idea, then, the next thing is investment. 'Seek wealth and risk' investment no real strength. In 1998, cash-strapped Wang Liang Xing spend 580,000 to buy a 'cruiser' cars. 'As a result, people say, Liang-Star and have the money.' Hu Cheng, vice president of Lee Lang at the beginning when it comes to these events, can not help laughing. Liang-Star burst of creativity in 2001. Nike Air Max 2011 Men One day that year, and Hu Cheng Liang-Star sitting in the office early for tea in September. Hu Cheng early took Nike Air Jordan 6 Women a 'business affairs' in the hands of playing, Liang-Star take over looked, said: '? Hu total, which is what' Hu Cheng early casually said: 'GUIDEC ah.' Unexpectedly, this look touched Wang Liang Xing, Suddenly he said: 'Hu, after our clothes called 'business men' Okay.' 'I felt very funny, clothing and 'GUIDEC' is simply irrelevant can literally feel Liang-Star line. I, as a professional manager, had to do it. 'Cheng Hu said early. With the product concept, the next thing is to find a spokesperson. On the issue spokesperson, advertising companies nominated celebrities there are many, such as Milutinovic, Ahn, Takeshi Kaneshiro, etc., but pick in the end, Chen Tao-ming Liang-Star chose the feel. Chen Tao in the end was good, Liang-Star can not tell, just know that the image of a good man, Kangxi starred in the TV series 'Kangxi Emperor,' in a very big name. Chen Daoming find advertising, Liang-Star actually had no money on hand. Chen Daoming brokerage companies out of the price tag is small few hundred million years, the money is beginning Hu Cheng went to Shanghai to find a friend borrowed. Hu Cheng early introduction:. 'We went to Beijing to look for Chen Dao Ming, I said something, 'We ask you to advertise the money is borrowed,' all of a sudden Chen Daoming to moved' in March 2002 Beijing International Garment Fair on, with Chen Tao-ming Wang Liang Xing, once again to the agents show the 'strength.' Fair ends finish their shop in the country to become a 150. In 2002, when Lee Lang sales but also more than 4,000 yuan. But who would guess that he pitched nearly 20 million yuan in the CCTV and local TV ads. 'There was a company invited to spend ten million to a big star, and advertising spent only two million.' Advertising investment, Liang-Star described as Costly. 2004 Athens Olympic Games, Li Lang in 16 days in a 10 million yuan investment and advertising. 'In the central station, our advertising broadcast 40 times a day, the effect is immediate, Lee Lang shops doubled again, to more than 400 sales to 120 million.' Seek wealth and risk, 'dark horse' is such misadventure Nike Air Jordan Women He ran out. 'Since 1998, the first board from the Nike Lunar Hyperdunk Low start, every year both to appease everyone Wang: After this year, next year will be better these years, we have made fast on the outside, in fact, hands no money, too. 2004 is the first real cash. 'Hu Cheng told reporters the early years of tight-lipped secret. 2004 to 2008, Lee Lang continued to maintain the growth rate over the past six years, to 2008, sales of 1.136 billion yuan, net profit of 154 million yuan. Huge market network with 'business men' differentiation concept, coupled with profit support, listed IDS Lang laid the foundation. In all fairness, Lee Lang launched the 'Business Men' concept or not listed counterparts to Jinjiang throw far, after Lee Lang, colleagues but also set off a wave of Cheap Nike Free Outlet 'the concept of wind.' As joeone propose to do, 'trousers experts' Qipai do 'Chinese Collar' Ba Jin proposed 'focus jacket.' These companies were also non-pushovers, they are a company with annual sales of more than 2 billion, but also in preparation for the listing. In terms of size, they are comparable to Lee Lang.