CCTV, what to enjoy exclusive broadcast rights for the World Cup? Restraint system monopoly, the major local stations silence, the video site for Survival[IT Times Editor's note] the weekend, the World Cup are in full swing today, Spain 1: 5 defeat to the Netherlands would attract numerous Tucao. But you have not noticed the fact that this session of the World Cup live, Air Jordan Others fans in China can only be seen in two places, CCTV and CCTV's CNTV. Video copyright has been a television and various video sites competing contested, but the face of the exclusive World Cup broadcast rights CCTV, local stations and other video sites only capable hurry. Why enjoy exclusive broadcast rights CCTV World Cup? The author went from the perspective of historical and institutional explained to us the reasons for this problem. The rapid development of new media has threatened to CCTV ratings, behind the gold master who quit advertising. With the Japanese referee's whistle, every four years the real kickoff of the World Cup in Brazil. Despite faint whistle, flopping like the topic, I do not know in what way you are watching the World Cup it? Cable TV? Satellite TV? Network video? Today let's speaking channel CCTV said those things about the World Cup broadcast rights. Why the World Cup is just the CCTV copyright? All this stems from the SARFT in 2000 promulgated the 'on the strengthening of sports television coverage and broadcast management notice' document. Document states: Nike Air Force 1 In order to Air Jordan 3 Retro maintain the normal order of sports television coverage and broadcast, to prevent the phenomenon of major domestic and international sports events broadcast in television coverage and appears inconsistent Nike Free with the accident, called for the strengthening of sports broadcasting television system in particular is a major sports game on TV at home and abroad issues related to coverage and broadcast management. Major international sporting events, including the Olympics, Asian Games and the World Cup (including qualifiers), television rights in our country's unity by the CCTV responsible for negotiating with the purchase of each other television (including cable television) can not buy directly. This document introduced the background is represented by the rise of the local sports broadcast SMG structure, and file the original intention of the introduction, in fact, it is to prevent domestic broadcasters in the purchase of large-scale international events inside 'cannibalism', which appeared overpriced Case. In fact from the effects of view is good. CCTV just spent $ 24 million on the buyout Air Jordan 3 Retro in 2002, two in mainland China in 2006 World Cup broadcast rights. Although the 2010, 2014, prices rose to $ 115 million, an increase is quite substantial. However, compared with US and European television market, the price has been said to be very low, Nike Hyperdunk or even the purchase price and the tiny CCTV Hong Kong is an order of magnitude. The CCTV will broadcast for the World Cup and other major events coordination with local television, before the two sides has not been much dispute. There are safeguards in two ways. First, the SARFT above this document clearly states that 'CCTV in principle ensure maximum audience coverage under the surface, should you need local stations, the transfer of broadcast rights through negotiation within a particular area.' Second, the early FIFA also regional television organization has a clear requirement in the local public television stations broadcast at least open some matches are held. Therefore, usually before the opening of CCTV Air Jordan 12 World Cup, the way copyright distribution agreement signed with the local television stations purchase price ranging from hundreds of thousands to millions every field, we are at peace. Under this arrangement, compared to other regions of the screenings in more exciting compared to premium channels broadcast, CCTV1 / CCTV5 plus many local television stations broadcast free of all screenings, Chinese fans is undoubtedly the most happy. CCTV broadcast from independent distributors to the road but no problem CCTV and local TV stations this honeymoon period, with the World Cup behind the growing interest brought an abrupt end. Surely we all remember the 2010 World Cup in Beijing Sports, Star Sports broadcast the World Cup in South Africa 'off for the event,' I heard behind alerted the higher-level leadership was resolved. With cable TV and satellite village, every household, terrestrial TV and IPTV, increasing coverage, the audience of your channel CCTV enough for Administration of that document seems to have a shield. Plus FIFA as the representative of the copyright side seems to have the World Cup in pay television, showing growing interest, which represents the higher broadcast rights revenues (although this attitude where many governments touch the wall). CCTV increasingly reluctant to be in the hands of the World Cup and other major events distributors out of copyright, but tend to a single broadcast. In front of all open sessions of the World Nike Hyperdunk Cup broadcast rights to local stations to broadcast rights for the group stage is only open until this is completely independent broadcast. At Nike Air Yeezy least from the point of view television arrangements, we are not seen the figure of local stations. (Located in Air Jordan 5 Retro the capital of Beijing Sports broadcast the first game, it should be a special case). The rise of Sina as the representative of the portal and Nike Shoes to PPTV represented by the new media channels, CCTV is inclined in the first distribution of copyright, one can increase a new revenue out of thin air, and secondly, these new media channels for Air Jordan 6 CCTV ratings It not much affected by the impact. Of course, these video sites is gradually whiten the process, presumably during the 2006 World Cup in Germany, CCTV blocked Webcast Hotlink we also remember those P2P player software provides the link and paste it in various forums. In this case, during the 2010 World Cup in South Africa we will have a very big change, the major video sites competing to buy including live and on-demand, including new media rights to CCTV's CNTV. Only this way can not long continue the new media, due to the rapid development of new media has been a threat to television ratings CCTV itself, and behind advertising gold owners are definitely quit. From the beginning of the year, CCTV's new media rights from the hands retracted station CNTV, the driving factors behind the lies CNTV then reluctant to let go of these copyright distribution. The previous video rivers and lakes has been a legend, CNTV consequently quit, by the distribution of the Olympics, the World Cup such large-scale events will be able to satiate the new media rights, so where's the power to make good operations people that 'breaking the site.' And that is precisely television increasingly want to see. Therefore, the World Cup (in fact, there are signs from the 2012 Olympic Games) CCTV Never to these sites offer live video copyright, but only provides on-demand rights, network channels can only be watched by CNTV, even their own cell phone video broadcast CCTV also shields , but also the meaning of words published a single broadcast statement that surely we have a profound experience. From distributors to independent radio, on behalf of the industry behind environmental changes commercialization options, it does not matter right or wrong. The only downside is that the fans watch Nike Air Force 1 the match to reduce the number of channels, and the 'net net action' also allows many of those before the online 'hotlinking' nowhere to hide. CCTV broadcast each face alone reflect the views alone CCTV broadcast the statement described as extremely detailed, live, on-demand, time-shifted, looking back, mobile video decile clearly, local television stations, cable networks, video sites can be said to reflect not One. Rather strange it is that this statement came out after the CCTV broadcast only local stations mostly silent, a little trouble signs are not, you know the 2010 World Cup CCTV also do not want to distribute to them. But then sudden effect, was able to broadcast the group stage of the tournament. I do not know that this is a made up his mind alone CCTV broadcast, I feel no sense trouble or what other reasons. For wired networks, when the major television moved back to see their acquiescence, which of course includes CCTV1 / 5 channels. And cable networks broadcast CCTV3 / 5/6/8 has to pass health center, 'a monthly altar' not going to break out of a World Cup double the money, this is the CCTV and satellite transmission center thing. The reality is so wired that how dry on how dry. CCTV also reportedly only sent a letter, but for later broadcast. Video site is more sad reminder, although you can buy on-demand rights, but the price that is Intuit high (reportedly tens of millions of levels), and bring traffic that is not live-on-demand can be compared. But who told CNTV is pro-children, or video sites are also no way, in addition to pay big bucks to buy the copyright on demand, the video sites are also widely introduced and made part of World Cup-related, how much can bring a little popularity. Especially in the CCTV broadcast a single, those previous guest commentary on television talking heads who (really been made in the gun lying CCTV), but found a new place, but also to enhance the influence of these homemade columns. So this set of CCTV broadcast screenings reportedly only in the Star on the 9th through open communication, this star is for the domestic every village, every household of the audience, which means we may see two versions of the CCTV 1 set ʱ?? CCTV such a trouble, each has its own approach. But this huge investment of resources to support the resurgence of CNTV can do with the World Cup? Presumably this will become an expert you comment after the World Cup focus. [IT Times Editor] In fact, CCTV has exclusive World Cup broadcast rights for this child, the conflict has been hidden CCTV led to television and the rise of video sites are constantly exposed in front of people. On copyright, the monopoly of the media both the referee and when athletes can hold tricks for how long? To fear the rise of video sites can not take such an extreme protectionism, CCTV is concerned, with the change of media environment into enterprises, and gradually adapt to the market competition in order to truly become strong. [Editor / Feng Min] Author: often short words to say, TMT senior commentator.