EBOOK Consumer Behavior Buying Having and Being {epub download}
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EBOOK Consumer Behavior Buying Having and Being {epub download}
Author : Michael R. Solomon
Pages : 624
Language :
Release Date :2016-1-14
ISBN :0134129938
Publisher :Pearson
Consumer Behavior: Buying, Having, and Being
covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
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