Ma Jianlin to pinch the business logic behind the eightdark horse, said: Zhao Dawei to write 'Internet thinking Magic' This book, Ma Jianlin began bet. This year 300,000 books were sold, and the two men still on the pinch, still entangled \u0026 ldquo; in the end is the transformation of traditional enterprise or upgrade \u0026 rdquo; such a proposition. Combining more than a year of research and consulting experience, to talk about his views on this issue. Wen | Zhao Dawei 1, next business presentation \u0026 ldquo; Great Platform + small but beautiful \u0026 rdquo; pattern. Or ecology, or integrated into ecology. BAT (Baidu, Ali, Tencent) and other Internet companies, and millet, music TV, Haier and other industrial type of Internet companies are trying to build a large Internet era infrastructure, building new commercial era inlet flow and the underlying ecology. Wanda traditional business there already is an ecological, but economic Internet traffic, to face the new eco-Ali and Internet companies such reclassified user scenarios. If they fight, suffer; if fusion, will have the opportunity to build a complete ecosystem around the user life scenes. Ali investment Intime, Wanda is also engaged Teng millions fact, we have a clear mind. For traditional businesses, inevitably will try and flow type of platform for cooperation, and then to seize more user entry. Platform content or choose to do? Will be the first choice for many companies facing business model. 2, the traditional retail industry transformation logic: all scenes are channels. Future need offline store Nike Air Foamposite One it? This problem is estimated that many people do not know how to answer. Even answer them, nor sufficient enough reason. The nature of the retail industry along to see, the problem is very simple. Retail, core values under the traditional business environment is to break the information asymmetry. Commodity circulation through the lower layers of distribution and line store, display and delivery. After the advent of the Internet, further breaking information asymmetry, re-establish trust rules. Nike Air Jordan 6 Women Failure of the traditional retail model to some extent. Not the stores do not need, but simply to show standardization of products and marketing outlets do not need, because this part of the functions to be more efficient to replace the Internet platform. But experience-based stores, convenience stores may exist because consumers still have such a demand and live scenes. So the department store may have no future, but there may be cultural experience-based stores. Its layout logic has not changed: around the user life scenes unfold. Wanda increase Experiencing Nike Kobe 9 EM format is such logic, experience stores is this logic music as layout lines. 3. The future of the industry division way: based on user and data, custom industry boundaries. Ali is a what kind of company? Millet is what kind of company? And what kind of music as a company? It seems difficult to say Nike Air Max 2012 Men clearly. The original boundaries of the industrial division is based on the product, so the phone is the phone company, so the car is the car company. The future is not necessarily the kind of logic. Future there will be a lot of cross-border business robbery, robbery what their logic? Seize the user, to seize the data, to seize the talent, custom industry boundaries. For example, the future of millet is probably a home run eco young company, SF likely is a business life of the community ecology companies. The future of your industry is not important what is important is whether you master the critical resources of the industry. Users and data will become the future business critical assets. 4, the data of survival: either digitization or perish. Ma said: Nike Air Jordan 8 In fact, the Internet is not just a network so simple, I think the next opportunity is to work together, work together to build the future, the Internet economy to a virtual economy and real economic integration together. Only these two together, is the real win. This combination of the two, in fact, digitization. Internet technology covers things, intelligent hardware, Nike KD 7 wearable device, big data, cloud computing, industrial 4.0, etc., behind the Kevin Garnett Shoes dazzling nature is digitized. Data of the product, data of the marketing, the management of data, data of the supply chain. \u0026 Ldquo; the future of the manufacturing sector will change dramatically, the machine will think about the future, the future of the machine will speak, future machines will communicate future machines would imagine, this is our next 30 years, the world will face tremendous Changes \u0026 rdquo ;. 5, eco-company business model: Terminal - Applications - Platform Wang Jianlin said: Wanda O2O mainly do three things. 1) Wisdom Square, increasing the sense of the line consumer Nike Air Max 2011 Men experience and stickiness. 2) expand membership. 3) big data. Finally, financial liquidity via the Internet. It can attract a wide range of investors, and even a way to raise the public, together operating Wanda Plaza. Wanda Each year, nearly 500 million active users, can lend to them. Issued \u0026 ldquo; \u0026 rdquo ;, Universal Card Wanda Wanda Nike Air Jordan 7 store can consume, do not pay an annual fee, cash back points can participate. Wanda Plaza collect user data by way of wisdom, accumulated by large members get through and big data, it Nike Lebron 11 Low is natural transition to the business model of user data operations. This logic is typical Internet ecosystem model. Alibaba proposed \u0026 ldquo; platform - data - Finance \u0026 rdquo; is such logic, millet, music, as Nike Kobe 9 EM Jingdong these ecosystems are also such logic. Terminal, as the entrance, to seize more subscribers; application, add interactivity, continuing precipitation sticky; platform, precipitation data, derived more commercial models, such as finance. Liu Qiang East, said: Jingdong next decade 70% of the profits from finance. It is a typical logic. 6, not the most difficult transformation of the Internet technology, gene organization, is the inertia of thinking. If you are an entrepreneur 90, you did not consider the issue of transition. Because, you do not shape. If you are steeped in business for many years and a modicum of 60 entrepreneurs, thinking and behavior of the basic shape, it means that you accept the new changes will not be so easy. Especially after the transformation of the business model change will bring the vested interests of adjustment, some people really is not easy to turn around. Vanke Yu Liang said: the biggest obstacle on the way the transition is not ignorant, but arrogant. Last year we gave a few large traditional companies surgeon transformation of the Internet business, when deeply aware of the importance of this issue. So we often say: traditional enterprise transformation of the Internet, must be the number one project. The boss does not come to lectures does not recognize the probability value of the Internet pointed to Cheap Nike Free Outlet successful organizational transformation is almost zero. When asked Ma Jianlin Internet transformation prepared to pay what it costs, I think the \u0026 ldquo; intercourse \u0026 rdquo; this product, Ma layout of the mobile terminal tackle and from the time, that had vowed to challenge the micro-channel at all costs, in the end nothing. Even as strong as Ali, also faces organizational issues genes and organizational inertia. 7, talent will become the only traditional Internet business transformation engine. Ma said: 15 years ago, Internet companies such as ours, at great cost and errors are not paid people imagine. I have seen many factories, 10 o'clock at night in addition to the machine in turn, no one in turn. The Internet company, had 12 points, all in burning the midnight oil. We often say that the rest system of Internet companies is 996 (as early as nine to nine nights, from Monday to Saturday), and some even to 007 (own sense of it). A nine-to-five business and working 80 hours a week enterprise PK, which is more competitive? Vanke stressed: talent Vanke will be the only assets. Recently Nike SB Dunk Low issued a document to encourage internal employee resigns business. It is easy to see the importance of human resources strategy. And Jun Wang Mingfu chairman also talked about the business transformation of the Internet often key actions: heavily Air Jordan Outlet loaded with young people. In uncertain times, to solve the problem of uncertainty, we rely on? Only the best talent aggregation, is there a future career. 8, the Internet is not a profession, but an era! \u0026 Ldquo; Internet + \u0026 rdquo; what is the nature of that? Internet technology, the Internet model, the combined effects of the Internet Nike Air Max on traditional industry thinking. Ma said: O2O is a false proposition, the Internet should combine virtual economy and real economy. I always thought so, so-called O2O, namely a combination of online and offline, its essence is the data to get through. Is the most important value of the Internet technology as the infrastructure transformation various types of traditional industries. We see Sina, Sohu, Netease such enterprises, which is more like Internet-based media company, Jingdong, One shop, the only product is more like Internet-based retail company, where, the way cattle is more like the Internet of the travel agency. The value of these industry sectors to create and deliver value to the information flow based, so they became the first Internet companies. Now the Internet has become the underlying architecture of all kinds of industries, will not have a pure Internet industry, Internet companies exist. Because all industries, all companies of the Internet. I was very fortunate born in such a great time, to witness the magnificent era. We will continue to work together with the traditional enterprise, help its transformation and upgrading, the flow, the momentum into the sky. 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