finally it did not determine which

Ji Yongqing: My Way and China from the media from the media ecologydark horse, said: For corporate communications people, the most important task is to make the public relations benefit for the enterprise, the most difficult thing is Nike Air Jordan 7 the game with the media. When the traditional media have repeated the results of the fight small, but new media emerge. Just get the new media, and is now out of a self-media. In 2014, the rapid rise from the media, become the new mainstream media. So, in the end what is from the media? Since the media What are the characteristics? Companies should deal with from the media? Still further, the business is actually from the media. Companies how to run your own media? How the outside world closer ties? April 10, from large coffee media roundtable in [lark] on shared thinking and practice their own experience on these issues. 1: My Way from the media to tell a relatively recent topic of fire is Bida Shu thing, his thing is how to diffuse it? In fact, with self-media-related, of course, finally it did not determine which is the sponsor from the media, since the media is certainly due to the spread on Sina Weibo, and caused such a result now. The latest news, the Bida Shu temporarily unemployed. In recent years, the news spread throughout the chain, including the launch, there is a big change. More of a topic in the past were set up and sponsored by traditional media. The topic of the new settings and launch often from the media. In the past I also do the traditional media, but also have more profound experience, first-hand news on writing are often initiated by the traditional media, the portals to go to follow, and then spread. But since the Sina microblogging, micro letter out, we found a lot of new topics to initiate social phenomenon, often from the media started from, and spread through the chain from the media, the formation of great influence, and tradition Media go up to do the depth of excavation and reports. The entire chain of transmission had occurred with a qualitative change. I used to always do the magazine, but also more confused how to do, because we are half a cycle, and other topics we do it, the peak of the news may have started to go to the bottom, and Internet users the focus is not there. Some time ago there is a particularly well-known public relations firm, she sent me a text saying cooperation with me, in fact, among them many of the public relations firm project team has been working together with me. However, this could be a media manager did not have much experience, he said, asked him to ask you to accept it? I said to accept, with a lot of people in your department have worked, and then he said my colleague said you did not like from the media. What does this mean? Although since the media has been a very common phenomenon, but many party company's public relations department, marketing department, including many public relations company, since the media is not very deep understanding, or that is not very understanding. Like the media manager is, split between the internal and more serious. Many companies are not so likely an awkward state. Later I tell people to do self-media experience, a lot of people think from the media, the public may feel micro-channel number is from the media, most people are like a feeling. In fact, since the media earlier, after the Internet together, since the media have been, but was not so much influence. Specific to me personally, I used to be a traditional media in 2003, when was in the 'IT managers in the world,' the magazine as a reporter, special reports in the telecommunications industry. In 2005 I did some Huawei reported to Huawei's France, the Netherlands, wrote an article called 'Huawei in Europe,' Huawei internal impact is still relatively large. Because of this article, later Huawei no longer working together with me, I have seven or eight years. My second year and Wu Jianguo teacher (Huawei executives), he came out to do management consulting, and then wanted to write a book that reflects Huawei's recent years of international change. He understood some of Huawei's data. In addition, my writing is a little better, we co-wrote a book called 'Huawei's world', published in 2006, that year was the best-selling book award CITIC. Speaking as if there is no relationship with the media since after the book came out, the promotion thing to do, was also wanted more people to read, to write this Kevin Durant book in the process, including the interview process, there are many fun The story, which is not written the book. When the blog has started the week, a lot of people have written blog. I thought is not to write a blog, but then I also found a more interesting phenomenon, Ren Zhengfei, president of Huawei is a relatively mysterious figure, most recently two years before contact with the media, he has never before had a media interview a. But Ren's article everywhere, every article came out in the Internet has a lot of repercussions, and now look Ren is also from the media, through his article, but also a profound impact on the business of people, including Huawei internal Staff. I was thinking is very simple, I was not also able to write something. Blog network because it was also out, have a great impact on Sina, Sina began to push the blog, first began to push the entertainment blog, and later to the technology industry. I was to see this opportunity go Sina, Sohu opened the blog. Blog to write anything at all? For example, the story of me and Huawei, the first blog is to start writing in October 2006, and wrote a series of Huawei's story, sent to the Internet, when Sohu and Sina have done a reprint, specific to the book sales have no effect, I now know. However, by later blog, I found myself somewhat changed view of the world, because the traditional media after an article written good, the situation can only see in a lot of peer evaluation. Such as eating out, and saw other media peers, say you write a good article, real readers here? It is difficult to catch, as well as letters to the editor in the past, now rarely have. So, you do not know what impact the article. By writing blog, I found very good, basically each finished article, hits are great, but there are a lot of people to comment, there is a good interactive, understand some of the needs of many readers. Including seven or eight years I have not had dealings with Huawei, but later wrote a review article Huawei, are to a large extent Nike LeBron ST II through the blog, microblogging and made many friends within Huawei, online chat contacts again. After the blog, it changed the world. Later magazine once wrote less enthusiastic, because after finished, you do not know how to reader feedback. Read, read it into the micro-blog era, he began to play microblogging. Weibo has a big advantage, he dapper, particularly suitable for dissemination on the phone. Microblogging Nike Air Jordan 6 Women era for those of us who write in-depth reports and nothing much good, because the beginning of microblogging unfashionable basically small article, more suitable for speculation, then we are playing it, and then just smartphones popularity, he took the whole keyboard brush dozens of times a day. Read, read some influence, and there are 40,000 fans Sina, Tencent has more than 20 million fans. Micro-blog and blog is different: the timeliness with greater improvement, timely grasp of the news faster. More interactive, essentially to interact with friends in real time, based on the chain spread. Since the media can be divided into three generations: the first generation is time blog writers. The second generation of microblogging big V. While it has been in writing, in fact, for the individual, there is not much profit, is busy dying every day, every day, writing, written magazine articles to blog, write microblogging finish blog. Later, no way, write down family may be bankrupt. Vertical Media Technology classes from 03, in 2004 began to enter the landslide stage, traditional media revenue, the treatment has not changed in the past Nike Air Max decade, housing rose over the past decade how many times Yeah, if I was not in the media before joining previous put in a house to buy, maybe the family going bankrupt. I feel that time blog and micro-blog more traffic mode of thinking, there is much traffic in order to have greater influence. But because we are a vertical field, our traffic is obviously no way with a variety of marketing and public world No. V-par. 2010 can not be written, and to leave the traditional media, then enter the public relations industry, in Baidu, Sogou have done, have been the product of public relations. Internet company is very fast-paced, and I feel an awkward transition where I work past the media magazine, rhythm is relatively slow, it has been made of the depth of coverage. And the quality of our magazine manuscript is relatively high, to the extent that it now work against the public sector, or else I would Nike Kobe 9 EM not be blocked Huawei's public relations department. I have to do public relations after the public relations business, really keen sense of this contrast. As a corporate public relations department, not controlled media is not a good medium for general corporate public relations department, such as 'financial' This Nike Air Max 1 media is best not to touch. Public relations process, he still runs his own from the media, I was more than a another perspective, in the end how to be considered as a recognized market from the media? Past the traditional media do, sense of service is poor, basically no sense of service, is to give business the trouble of thinking. He had made public later, we found that companies still have a lot of appeal, including product strategy, need the media to convey out. On the one hand, through their own self-help media companies do spread. On the other hand, how to help enterprises enhance the influence, how to help companies expand channels still have some gains. Even with the gains, but still no one satisfied. Because, after all, do the media and public relations to do business, is largely two roads, especially in the past has been doing for the content of media people, public relations is a more painful thing, because public demand with the media is very different a. In addition, public relations, or the need for more communication up and down now. I had less than two years, feel or do not adapt to PR, so Womens Nike KD VI I went back to the Nike Kobe VIII traditional media, the 'China Entrepreneur' magazine. Since the media have been doing. Back, just in time for the transformation of traditional media, it is very encouraging us to try to do something from the media, so we often see, on the one hand there are some in-depth reports on the magazine, on the one hand from the media public number, including magazines The micro-channel public agency official numbers have been reported some content. I am also very grateful to the Chinese entrepreneurs this platform, give me a good continue to operate their own self-media platform. Doing doing, he opened the second half of last year is very difficult to find the energy to take into account. From my personal experience, from last year, especially after the first half of last year, since the media development is very fast, and I also received Nike Hyperdunk 2013 a demand from media accounts of many companies, it is difficult to balance my energy, because I was the magazine Society writer, but also participate in some of the reports about the magazine, or even work everyday management. It was very painful, very busy, so by the end of last year after finishing the annual meeting of Chinese entrepreneurs, I told leaders proposed to do full-time from the media. Basically what I do is a matter of course from the media, I like to write something, write down all the way, just a little later a little more awareness of products, but also some more spread awareness, and nothing more. New beginning in 2015, to their own position is quite clear to operators from content-based media. Because the media is spread through channels, channel operators are not long term we media people came, although I do the computer, but 20 years ago. If you go to the operator, may require some technical support, we also need a larger platform to support. We do this for the content, it is not very good, so I give myself the position is very clear, or the main contents do provide some differentiated content, at the same time, check some mainstream from media, new media platforms. More mainstream country from the media, the media-friendly platform that allows self, I stay, like micro-channel public number, Baidu hundred, headlines today, and even audio from the media, their dedication to the contents of the well. Because now the society better, later diversified channels, highlighting the relative importance of content, unlike the original, as the plane is not very great importance to the content of the era, not to mention scarce. Now everyone needs quality content has been greatly improved, so that gave me some way out. I also have a change, he wrote the book after it was known as Huawei experts, and later was inflicted Huawei dark. Huawei's optical writing, content output is more limited, the influence is relatively limited. In the content Nike Air Jordan 8 of these years I have been some changes in positioning, because he was out to do public relations, but also Internet companies have experienced a period of time, then try to write some with Internet-related content. Read, read, I found a problem, when I joined Baidu, I found a very embarrassing phenomenon, we the department, a total of twenty or thirty people, I was inside the biggest, including my leader leadership older than me small, but I was the most junior, because I had never done Internet companies. Objects I had in the magazine mainly reports are biased IT and telecommunications, and the Internet business model they are very different. I do from the media later, if you write pure Internet content, I do not necessarily have an advantage, such as Alibaba, Tencent, they might for each product, each department are very understanding, I may only know about the situation, because I used to No in-depth coverage of such pure Internet companies. But by 2014, I found my strength came out, and why? Because over the years I reported the traditional enterprise, the management of traditional businesses, a better understanding of the business model, the tide of the Internet to the future, now more fashionable word is the Internet at home, the Internet and traditional industries should be combined. Internet companies run a special writer or from the media who do not quite understand, or despise, in fact, only two combined well to produce a new variant, in order to truly transform traditional industries. Last year, my main report objects to the Internet at home this field changes. My self-media platforms have done some more in-depth reports, such as millet LEI to do a comparison of the depth interview, when he drew a picture for me, the whole logic of millet. Because I had a run of telecommunications, the telecommunications industry is still relatively understanding, combined with some knowledge and experience of my telecommunications, also put forward some concepts, such as millet connect everything. The other one is the field of electronic business from traditional electricity supplier to a new electricity supplier, this one I spent a lot of energy, including the taxi drops, including cooperation Wanda, Baidu and Tencent between the depth of coverage. By doing some changes in individual ideas and content of reports some increase production capacity, it is no longer the past Huawei expert. Huawei this company alone every day I go to write, is limited. Huawei lot of experience and success in the past, for many new start-up companies, is basically impossible to duplicate, but should not be to replicate. With this change, the direction I was to broaden the content of reports. In addition, also try some new play, do their own time from the media are thinking, if you just do a content provider, there are still significant limitations, because after all, the idea of ​​a traditional media. The so-called Internet of thinking, or to have the user, to have business mindset products. So, I also tried some new play, this is forced, my son in the Tsinghua High school, they want to set a robot team to participate in the United States, a contest, which was very good, he asked to do robotic, do promotion, do fund-raising, and some parents do better at technology, I'll do a promotion, because it was time is tight, look for companies to do the promotion, including looking for business financing, the time might be too late, I had an idea, this is not all the chips you have a product, contact us to raise the public network. We all raised on the Internet line, playing a public chips. In fact, I did not raise much money, Nike SB Dunk Low a total of thirty thousand, but a try. On the one hand it is to let the kids have an idea how to get funding to do a project, how to promote, in addition, future new Idea, also can try to raise all the way. Last year we took the children to participate in the game, good, and took two awards back. As from the media, if the one hundred percent focus on content, and certainly is not right, because products are now speaking of operations. We are good at content, you can do some of the content with the line activities to promote the work of combining. New Year's Day, I will try to do a poll on the phone, when on my micro-blog launched a 2014 mobile phone handset division favorite charts. Just talked about was with millet, millet kinda support, support for some of my prize, I initiated an activity, as long as you reviews on my public micro-channel number, do you think the best mobile phones last year, and then you can raffle. Within a few days I did not expect really very good feedback, collected a total of more than 200 very detailed answer, I spent a little bit of time, put me back those users reviews were collected, but also made some rankings, It is regarded as a personal study, in my personal micro-channel public number for the release. Those publishers to write very detailed, such as millet, fly in the ointment of the two, the phone too long. 4, the upper and lower sides of the border is too wide, the panel harmonious proportions and so on. Look at this ranking can actually be some thinking, do not see the top ten in the shadow of Samsung, Samsung's market share in China last year was ranked first, which shows what a phenomenon? On the one hand is Samsung's innovative strength is not enough, in addition, Samsung face from the media, for the dissemination of Internet users, doing very, very inadequate. So, we see the release of Samsung's S6 has greatly improved, not only from the media to invite people to the scene to observe, after the release, but also do a lot of online marketing-related activities have greatly improved over the original. If the current statistics in 2015 a quarter of the most critically acclaimed mobile phones, Samsung is likely on the list. There is to do better, basically on the network marketing done very well, it has great characteristics of some mobile phone manufacturers, such as millet, Huawei, Meizu. So, this year, while the contents of the well, on the other hand, will try some new approaches, with some more promotional activities and offline activities together, this can put their product line made richer. This is what I do from a personal development path of media, from 2005 to 2014, so all the way came. Since the media is now called the big V, to study carefully you will find, in fact, many people are like me, writing is written from that time now, we joked that more time is the winner of survival, others may have a better way, others do public relations, or an investment, and careerism, and we prefer to write something, write it down all the way, put the rest of us to read, read, maybe a little bit of value, basically did not want to What is the business model, so development down. 2: Since the arrival of the media age to the present, from the media, there are many, I concluded there are three typical: the first is Chen Yunfeng (Cloud Technology) case. He told me now more similar to the content of the core operating model around the content, the content did well, but the vast majority of content through their own original way, to attract some segments of the population, produce public relations and dissemination value. The second is the type of operation from the media community, they are more of a side to play the way the community. Luo is not a lot of content original, he has a team to help him gather and organize information through his mouth released, they do many lines of activities, including King meal to eat, including ice bucket challenge. The third is electricity supplier type from the media, which I attend the Beijing seminar, encounter these three, which \u0026 ldquo; old search \u0026 rdquo; today came. They are also from the media, such as \u0026 ldquo; \u0026 rdquo ;, original full dad do in the enterprise, middle managers, and later decided to come out, his home is the apple of their home in Shandong is quite distinctive, in the past the cost of shop on Taobao is quite high, but now some of the new models come out, fast micro-stores, spread through the circle of friends. Full father opened a micro shop, he sent his own apple, including apple picking conditions and knowledge, do a lot of publishing, by spreading circle of friends and social media, to attract consumers, of course, are doing relatively large up, the network is also developing a number of distributors to sell through distributors ways. This is from the media, some of the more obvious nature of the transaction, is to disseminate the contents of more to facilitate transactions. The so-called from the media, from the media and from the media platform to be separated from the media I understand more on personal brand as the core, to produce content, produce operations. Now a lot of new, such as the tiger sniffing, We Mndia, I call them from the media platform. Micro-channel public number is more familiar from the media platform, and its benefits is the ability to direct users, it is based entirely on mobile phones to spread, the effectiveness of the spread will be higher. Micro-channel relatively close some of the chain of transmission, although there are a circle of friends, my circle of friends is relatively close some. Weibo chain of transmission would be more open, so now many public events Weibo spread of stronger, some of the more intimate nature of things through the micro-channel better. Baidu is characterized by hundreds of high traffic, because, after all, Baidu is China's largest search engine, and they are trying a new business model, that is, with self-media advertising into, we wrote hundreds of articles on Baidu it automatically based on the content of our article, keyword matching advertising, pay-per-click performed. The traditional model of the portal can not be, because the traditional portal advertising more large customers, such as Samsung, Huawei to serve large customers are now unlikely to directly cover from the media, because the individual from the media flow is still very limited, and he had no way with a single transaction from the media form a flow. Baidu one hundred put this issue Cheap Nike Free Outlet resolved, Baidu Union advertising to individuals, but the traffic was soon over. I was the first one hundred Baidu from media author, I second article on the line, was December 31, 2012, the article is \u0026 ldquo; 2013 years Yes Loss on foreign \u0026 rdquo ;, I gave some examples. This article on Baidu hundred, half a day later, I saw traffic scared me, even with 500,000 hits to noon, I do not know who received a phone call later, I asked him who he said he was head of public relations director of foreign service, I said what do you want with me? He said the article continues to turn in your foreign circles, and turn, so that their boss to see, because I was not very good with a map, he said, do not you write us Shaoshang foreign companies, So they asked me to FIG replaced. The first batch of more than 20 guests from the media, when we enjoy a very short flow dividends, Baidu gave us an account Baidu Union, that is into advertising, and some from the media On a open look, today's advertising into tens of thousands of it. Baidu hundreds goal is to do a very broad coalition from the media, so he quickly introduced a number from the media to join, then look at traffic plummeted, and an article about the tens of thousands of hits even very good. Today's headlines is a subversion of the traditional gateway to a more self-media platform, why? Now we see the portal do phone APP, such as news Sohu, Netease news, more or traditional model used, such as science and technology channel, I was editing the original technology for editing. The headlines today is a founder engaged in technical background, his philosophy is to use technology to get the do not use artificial means, used headlines today people will find, if the old use, he will tell you to push content preferences more match. Theoretically, headlines today does not require any editing, all content entirely through technology to achieve. Tiger olfactory also Chinese entrepreneurs founded colleagues, he founded an olfactory tiger body language of the Internet, it makes information integration, put a lot of traditional media content together, expressed by olfactory tiger body to form it a high degree of recognition, and then spread. Later, after slowly develop, attract a lot of people from the media to join. These people from the media, many media people are not traditional, many of which are working in the company, they are well aware of where their industry, usually there is no opportunity to Tucao Tucao spit often go on tiger Oh, so often We see some very in-depth articles. We Media is mainly from the media technology sector to organize themselves with a unified customer orders, which can form a relatively large force. For the majority of people from the media, the power of the individual is still relatively limited, it is difficult to talk to large customers such as the negotiation of, We Media play an intermediary role. Interface also organized a self-media alliance, but also with more people from the media to explore new modes of cooperation. Koala, I feel that the content is not necessarily the text content can be manifested in many forms, can be text, sound can be, can also be video, but also a variety of logical thinking, it is most important is to send you a daily basis minutes of audio, but Youku and iQIYI has the form of video, but also text. So, I personally think we can try a couple of audio, video of the way. Audio there is a benefit, the future direction and the car will be bound more closely networked, when traffic is not a problem of the future, it may consider the demand for personalized radio stations will increase, for people from the media, the content can be subjected to repeated processing and multiple sales. Why Since the media can together? There are many online before some controversy, especially some traditional media people say, why so expensive since the media queen, is the depth of our articles than they bad? I have been thinking about this problem. I have invented a law, it is not necessarily accurate. As a medium, it's worth the concept of a cube, the value of media content = depth \u0026 times; channel breadth \u0026 times; degree of interaction. Why from media up? Because in the past, both in traditional media or portals, or too much emphasis on the breadth of the channel, the depth and extent of interactive content is not too satisfactory. I just joined the 'IT managers in the world', because we all belong to the computer world media group, when they want to learn from the experience of writing, we are on the fourth floor, the computer world on the third floor, I took them to a magazine to learn I turned over one hundred pages, so I am very disappointed, because no one can see IT managers in the world Air Jordan Outlet in line with the writing style of the manuscript, basically saying to open a conference, he gave a slightly changed a press release change will go up. This mode Why can it? Because before the Internet era, it monopolized the communication channels. And there are a particularly funny story about Shi Yuzhu, Shi Yuzhu giant is doing Hanka up, Shi Yuzhu himself to a college dorm room, every day to eat instant noodles, compiled Hanka, spent several months this software edited out. Later sell, the remaining pockets of thousands of dollars, all the money he put into play an ad computer world, very lucky, after about three days, a steady stream of orders to come, he suddenly up. Since that time really is an era of information channels monopoly. Early 90s, I wanted to learn information and computer knowledge, it really is nothing much way, if you want to understand the industry information that may only see the computer world or computer messages such traditional media. Since monopoly channel, making their content is not special attention, and there was no Internet, interactive enough. Portal era came, more channels also emphasized. Now mention Sina mode, large and what gave you stack up, does not consider the depth and breadth of content. MSN in China also made a website, MSN heads tell us that their website has been very restrained, not as Sina less complex, so they told the US team when the exchange is being questioned, said why heap so much content , a mess. He said you might have not seen another Nike Zoom Hyperflight PRM site, will open the Sina website, the US team a look silly, that this is what the website? China said it was the most mainstream news sites. Whether portals or traditional media, of course, is now the traditional media portals are covered with special emphasis on the breadth, but depth of content, including interactive, it is relatively ignored. Since the media in the depth of content, there are some features, but why not? Because in the past the channel is relatively concentrated, there is not much of a premium or ability, then write science and technology blog, on two channels: Sina and Sohu blog blog. It was basically for regular Sina and Sohu blog blog editor that Xiao Bian, communicate with them, to eat, to say I can not put in your article on the push-push. After the mobile Internet up, a good solution to this problem, the breadth of the channel is resolved, there are a variety of channels, especially micro-channel, microblogging, etc., can be used as distribution channels for content. Content would have certain advantages, as long as the interaction consider the good, the overall value of perhaps as much as a veteran of the traditional media. 3: business and from the media how companies should deal with it from the media age? I read a book called 'The Elephant and the Flea', he was prescient, he wrote this book how the arrival of the Internet age has not yet. He referred to the \u0026 ldquo; in the next world, it is important knowledge in the hands of fleas, elephant if you want to get this knowledge, it is necessary to change their production methods \u0026 rdquo ;. Indeed, we see all these years later the Internet came out, especially the mobile Internet has really changed the way many companies produce. Yesterday, I had just come back to Intel's Mobile Summit, I also quite touched, and companies such as Intel, president of Intel China Research Institute said that the past Intel innovation is more innovation own or with partners, and now Volkswagen has entered into a new era. Intel has invested 150 million US dollars, set up a special record passenger space, passengers do support these record number of projects, including raising public cooperation with the Jingdong, engage in a contest of innovation. Why do it? Intel is selling the CPU of the past, sales model is very simple, the customer is also very easy to find. However, things are about to enter the era of Intel and he estimated, and now our smart devices is 15 million units, the next era of things will add 3.5 billion units, but he did not know the 35 billion devices will be made Which manufacturers. So, he must have a major shift in business model, and more with these individuals, because maybe what hit off future business success, this area will become a market guide, so he ahead of the layout. This has little to do with from the media, the Internet era, business model indeed undergone great changes, indirectly, to us from the media who still have some of the better promoted. From media companies how to deal with it? Each company itself is from the media, a lot of people keep thinking how to deal with from the media, how the development from the media. In fact, I think this is the second, more important is the company to be a paradigm shift, put itself as a self-media operation, this is the millet to do better, the market leader millet Liwan Jiang wrote a book called 'sense of participation', millet in the development process, has his own company as a self-media operations, issue a lot of sound through his own company, do a lot of content for manufacturing, manufacturing topics. It is not too easily learned long ago, there is a cell phone to do, they see the success of millet envy, from the surface also learned a lot of things, such as millet do fans, they also do some fans, but the total school is less likely to feel, in fact, the core of the reason you are not really to himself as a self-media. Durex, also the maker of some of the topics, including that of heavy rain, Durex can do shoe use. As long as companies themselves aware of the problem, to run their various accounts, which itself will have a relatively attractive. For consumer businesses, the boss have to be a person from the media. Like Lei Jun, it is a good person from the media, including the \u0026 ldquo; two sessions \u0026 rdquo; when the self-timer. Rice festival this year, made a micro letter, said millet Guinness World Records. Unauthorized Bhd.