Simi network: a snack food samples independent electricity suppliers deathsnack food Nike Air Jordan 7 entrepreneur electricity supplier can do if you do not know yourself, do not hastily 'ground gas' are not good at doing their own logistics, warehousing and other businesses store, create for ourselves 'Cost black hole' and can not live within our means, then The company collapse is inevitable. Text / Wang Caichen how many people will remember? In 2011, the electricity supplier industry had a snack independent electricity supplier closures. In that year, there have fallen sago net, Amoy magpie network, love picky eaters net, hot Bay Networks, seventy change snack network, until now, have closed down and 24 snacks, do not eat free snacks, If the beans it, ants exchange, other unknown small sites is endless. Snack foods, also referred to as snacks, careful observation, you will find the sales of such goods have the following characteristics. First, the South has developed quite well to the north. Many well-known snack food chain brands are produced in the south, such as Shanghai, 'to Iraq were' in Hong Kong, 'Aji Ichiban', 'snack Story.' Second, snack specialty store developed well. Nike Kobe 9 Especially in the street north of the city, you can find a lot of nuts roasted specialty stores, which road a little better, then, can see people lining up to buy. In the south, not to mention Hong Kong's tiny so small, there are five sixty 'snack Story' chain. The store is the most sought after real profit, if profit levels are not high, has long been closed down. Third, online, Lynx, Taobao platform shop independent shop than developed well. Snack foods move to the Internet to sell is not no future, at least on a large platform Taobao, there are countless leisure food stores, there are many big businesses do well. But why snack foods independent electricity supplier can not do together? Once popular Beijing office white-collar circles Nike Hyperdunk 2013 sago snack electricity supplier network story from birth to death might be able to explain some problems. Small entrepreneurs do not have to Nike LeBron ST II do Simi network expansion is forced out. One day in 2008, the entrepreneur Liu Yuan wander the streets in Beijing, at a loss. He had just freed from a failed venture out, bank card only 8000 yuan a. But the 8000 yuan What else do it? He looked at the bustling work crowd, but too lazy to think of his favorite snack habit to buy a bank in Street's girlfriend, suddenly had a business idea, it is better to put these snacks sold Office of the white-collar bar. It really is the small benefit big job. Take a site for IT M Liu Yuan, it is almost not charge any costs. Let's use 5000 yuan into some biscuits, plum, pistachio and other delicious and selling small snacks phase, and then spent 3000 yuan to print color pages of small ads, snack picture appears on the color pages Nike Air Max beautifully attractive. Start area not too much, a white-collar crowd sufficiently dense district on the line, such as Street. January 28, 2009, when Liu Yuan issued with more than 500 business partners, advertising in the subway near the Financial Street, intersection, opened the first day attracted more than 50 orders, the Liu Yuan know, this time he Simi networks do become. It now appears, Simi network can successfully rely on precise positioning and attentive service. For office workers, Simi network to more than 200 kinds of girls love to eat dried fruit, candied fruit and other snacks Peas together, form a considerable impact snacks website, and boldly put forward the concept of 'office snacks' and Prices are unified set of 10 yuan or 20 yuan, which is too much trouble for the girls, save a lot of time and Nike Kobe VIII mood calculations. Cost control, Simi network also uses bulk purchases, and then a small box, packet packing, affix their own brand label, some snacks very carefully to send a wet paper towel, not only enhance the popularity, but also enhance the profitability . For a number of white-collar workers do not want to online shopping, from 2009 onwards, the main shopping district in Beijing Simi network laid store shop mall. 'On the mall, to the guarantor flow, do FMCG biggest need is the flow of people, young people love to shop while also working with the West's customer orientation is consistent, accurate and should be reflected in all aspects.' Liu Yuan said. Plus store network in parallel, to May 2010, when, with the advent of office workers viral word of mouth and the mass media reports, sago networks, 'snack Office' in Beijing have a certain visibility. According to the media reports at the time, sago net sales revenue in 2009, $ 7 million as of the end of May 2010, sales revenue has more than 6 million yuan, the number more than 30 million registered members. At that time coincided with the rise Nike Air Jordan XX8 of buy site, sago networks and hot buy site to promote cooperation. According to the source, Liu recalled, that single cooperate with US group, the number of people to buy more than 3,000 high degree of concern. When Simi network online orders a day when more than 300 single, Simi flawed in logistics and distribution network presents out. Neither guarantee speed, can not guarantee the integrity of the packaging. Liu Yuan boldly chose to self-built logistics and warehousing, commitment to Beijing's main shopping district two hours served in Zhongguancun, Fuxingmen and Sanyuanqiao nearby delivery. Press inspired by buses departure point, Simi courier network also provides 30 to 40 minutes out of time, to ensure that the ring within can be served within two hours. At the time, Beijing TV Station has a program is to focus on the electricity supplier and distribution speed, invited to participate in Simi network. After the broadcast, Nike Air Max 1 sago distribution network of two hours a bright spot, greatly enhance the consumer shopping experience. In the rapid development of the network in the West, Liu Yuan have frequently started contact with VCs. Liu Yuan, as envisaged, and if successful financing in place, Simi network from 2011 in Shanghai, Shenzhen and Guangzhou to be on the line. According to Liu Source Interview: 'Simi network needs to quickly grab a wider market at the same time, we have opened a store in Beijing four offline, although for publicity and enhanced user experience considerations, but does not rule. Development Model phasor combination of online and offline. On the other hand, the West has been the addition of fresh fruit, tea drinks and other channels, the starting point is the development of office snacks. Next, Simi hope gradually expanded to other categories and eventually Nike Lebron 11 Low become a professional food B2C website Dangdang meeting as books, clothes think VANCL, one day, you need to buy food, you first think of, is the West. Nike Barkley Posite Max 'But wait venture to enter, October 2011 27, Simi Home to hang out a proclamation declaring 'curtain call', Liu Yuan said, Nike Kobe VIII 'Snack of the industry, the value per kilogram is too low, resulting in high logistics costs, it created a great dilemma in sales has been unable to profit . After two years of hard work, I decided to change business, change in living law. finally made the decision to close the snack business, pains ...... 'Simi death is inevitable, death is the miracle Simi network is Typical costs start small businesses, it can start to 8000 yuan of funds within one year quickly achieve 7 million yuan in revenue is a bit Goushi Yun. Simi cause of death has been summarized above two - rashly self logistics and warehousing, so that their fast into a 'black hole costs'; too early to open the store and the introduction of easy consumption of fruit and other categories, increasing the company's operating costs, so that too tight cash flow. Of course, not pull to venture capital is one of the other causes of death. In the development process in the West, from beginning to end we did not get a vote in favor of the wind. According to Liu source later told the author describes, when visibility venture are met, but they did not vote, and only a small venture some interest, upon investment gave up. Liu Yuan summary, VCs do not vote for several reasons, first, gross margin is not high, 35% gross margin, although not too low, but the food is a special category, there are the production cycle, shelf life, Cheap Nike Free Outlet storage conditions and other limit the loss is relatively large, comprehensive after, not high profit margins. Secondly, industry threshold is too low, too many peer competitors, it is difficult to make a big business. Content with Yes, but the whole into listed companies is difficult, but if you do not market, venture capital is no good exit road. He said snack food industry do not, in fact, not entirely, at least for corporate entities snack food chain brand 'to Iraq were' it is not. 'To Iraq were' a Shanghai-based snack food brand, mainly in their own shop to sell snacks in bulk, from fruit to meat and other ten series. In addition, Liu Yuan has used the 'value per kilogram,' Air Jordan Outlet the word fresh sago net attributed the collapse of the reasons: '...... must focus on 'high value per kilo' This indicator is of snack foods gross profit did. problems (35%) are not single issue (80 million), keep them coming back, the conversion rate is no problem, but worth only 30-40 yuan per kg. ...... 'After the collapse of Simi network, which has caused the electricity business celebs Discussion paper. Taobao has created the first oil brand 'Aurora' Oil carved God (real name Meng awake) analysis, Simi network failure is not 'low value per kilogram,' 'according to the logic of Occam's razor, invented the term itself is superfluous in fact losing money There are two reasons: First, can not systematically reduce costs; Second, can not effectively improve gross margins, 'said Lord carving, or continue to expand the scale, relying on Nike Zoom Hyperflight PRM economies of scale to continue to reduce costs in order to obtain future profit margins - - This is Jingdong, all passengers of the road. Either, only through value innovation, differentiation fight to obtain a sufficiently high margin, support more fierce competition in the future. In the current electricity supplier rivers and lakes, snack foods (or expand the concept known as 'food') the majority of only one category as an integrated electricity provider, for example, Jingdong Mall, No. One shop, there are specializing in food independent Reebok CL Chi Kaze electricity suppliers, such as COFCO s 'I buy net' and SF's 'preferred SF', both of which are backed by giants, there is sufficient financial support in the future remains to be seen. In the entrepreneur, after which sago net, Mirror 'Three squirrel' or can be used as an alternative development of Simi network reference. 'Three squirrel', 'Shell Shell Daddy' prairie chapter was founded in July 2012 by the famous electric business persons of similar products and former Simi network, which sells nuts, dried fruit, tea and other products, but only 65 days on the line, its sales in Taobao Lynx nut industry ranked first; 2012 'double eleven' is realized on sales of 7.66 million yuan, ranking the whole network Food electricity supplier the first day of sales. Chapter prairie play is very simple, he closed down after the Sago network also wrote an electricity supplier how to do food thinking perspectives chapter, there is no need to be concerned with 'value per kilogram,' the problem, and we need to focus on It is: a business model to achieve profitability and how their own answer to this question is very simple, that is, 'I need to become a brand,' because 'when you have only a brand, customers will please you, will pay more? more money to buy your product. To know the nuts are food now seems in luxury, most of the objects are white-collar workers, in fact, they do not lack the money to pay, but also very willing to pay their own postage, the key is whether you let Customers have a reason to buy for you, but the reason is certainly not cheap. '(via entrepreneurs) [Welcome to search on a micro letter' txws_txws 'Follow our official micro-channel, 6 a day to miss the wonderful article. ]