Game Valley CEO Zhang Fumao: five years itch Chinese web game article Source: ZDNet July 30, 2011Chinajoy 'web game forum' Kerry Hotel Pudong Shanghai held. NetEase science and technology as the primary media partner in the scene to do a live coverage. Beijing Games Valley Information Technology Co., Ltd. CEO Zhang Fumao do the theme of 'the five-year itch Chinese web game' speech. Zhang Fumao said, web games while undergoing five years of development, but there is still a lot of small teams struggling, what he knows of at least one hundred eighty Brothers die. The reason, a general rule is not to capture the market more sensitive to changes in the details, the market has changed, he was still immersed in the original law which, according to its own track in operation. In 2011, almost 400 web game companies or products, only about 33% of the product to access transport platform, to enter the market operations.
Then to have 13.1 percent of the products can access more than five operating platform. There are 86.9% of the product does not operate quietly switch go. Record the following for the game to make a speech Zhang Fumao valley. Moderator: Mr. Xie Xiechen Chen tells us about his success!. Here are invited Mr. Beijing Games Valley Information Technology Co., Ltd. CEO Zhang Fumao, asked him to discuss the five-year itch Chinese web game. [Zhang Fumao]: Dear friends, brothers, Hello, everybody morning, quick dinner "sailor moon cosplay " time, so I stepped down when almost the same. Today, I have to share is entitled to five years itch Chinese web game. Why choose this subject I would like a long time, the earliest start time, and I wanted to tell you how. Among the work because, in fact, a lot of contact with friends, including many peers, they are most willing to find a few questions I asked, the first is this: the future of web games there is no way there is no future development?. That second question: Why do so well this is what I usually encounter the most problems?. Today will be time limited and in the end I would like to share what the problem? I think it is the second most important topic. Sharp changes in the environment of web games in the future. In fact, today I come early, listening to a morning, I first heard Chuan's speech, in fact, I do not know, we have no harvest, I think this speech today, the law upside down and say who is generally determined , the listener not, basically the ear into the ear out, no such feelings, naturally there is no such experience. In fact, what I think about a lot of things today Chuan, in fact, there is deep sentiment summed up, I might despise him again, and he put the game today, a lot of sub-categories, the game operators Tencent addition to throwing out, in fact, the Teng addition to throwing out the game to be a problem, objective analysis, the appraisal industry, when in fact that we do not fool ourselves, it should be included in the coming analysis. Tencent gaming platform is not to say some of the products made large, and here there are many inevitable, or that it is effective laws exist, Tencent is the world to find products company, many companies a lot of products, from the country to buy in. In fact very expensive, copyright into the game on a one hundred million yuan also often have, not all into each.
So this thing is to bring together analysis. Often someone told me that if you take the root pole into the Tencent there may not be flowering. If it is a form, you do not have good judgment, if the line is in the wrong, you picked the wrong direction. Your future is bleak, so I started a formal topic today, this is the introduction, in fact, not advertising. Game valley was first team of five people, in 2007, five years now, the game Valley now has more than 400 R \u0026 D team, 90% of R \u0026 D personnel, with more than eight extensive product line, in fact, this extensive product line In addition to the seven powers hegemony addition, we have in each direction your card, we make products, and later are talking subdivision. What segments mean? Is accounted for a card, a card for example SLG, RPG, action, sports games, children's games, which are segments of these places have position, you do not occupy, so others will occupy, you are more likely to succeed than others the chance first. This is the strategic direction of the valley of the game, the other a heavyweight product in operation, half heavyweight products in charge, Continental model, I believe in August, when we should be able to see that this product has a frequent contact. The reason why the game Valley development today is my own personal feeling and emotion. Because I know in the web game while undergoing a five-year, there are a variety of small groups struggling over and unhappy or very confused. Why do today, in 2007 and 2006, together with the brothers do a lot of home, have me dead web game is certainly not one hundred eighty others. Including the game out of the valley into the web game companies have died more than 50%. For these reasons I have summed up dead, in fact, a more general rule is not to capture the market more sensitive to changes in the details, change the details of an important market. The market has changed, he also immersed in it the original law, according to its own track in operation. 2007 beginning has been to share our ideas, to 2011, these subtle changes, the game Vale do what efforts? I every year with 1.5 minutes to tell you. 2007 is actually a very lonely year, to be found in that year could not find peer colleagues, co-workers can not find the meaning, that time is difficult to find people, many large operations team is no shortage of experts operational master plan, but looking for when he said: I am sorry my dream is to be a client game, so we often touch a lot of nails. Also uncertain is the future, I do not know the future of web games will go what to share, not only we do not know, the game Valley do not know, I do not know what will happen in the future of web games? I just felt at that time about the web game faint about to earn a little money can feed their families, because I do a lot of work transport work in Sina. I felt something so simple web games, you can transport the way, through the web site traffic way down at least earn money to feed their families only thing I insist on doing down faith. Product model is not clear, was charged with props or membership fees or sell advertising highly controversial at the time, was an objective analysis of the industry bigwigs future web games must sell advertising, advertising fees. Some small team was only vaguely begin to do such a product, a product unique in Germany, was doing 'tribal war' and a product is 'Ogame'. 2008 ushered in the spring to make the web game. It is the game's Valley uncovered pot of gold. At that time the environment is how? At that time the market is absolutely infinite, at that time we began to focus on hot money, hot money began to focus on a lot of people around us, at that time there is a dark horse, for example games Valley, this is definitely not bragging, game Valley In addition to the grand constant world, I think there is no wrong in the second paragraph of the monthly income of tens of millions of products.
At that time I was around a lot of colleagues, many of my colleagues in the industry began to feel to see a new direction. Game valley at this time that the market has, the opportunity to take the money there, that have a lot of time on my side still artisanal development, the time that the team development workshops, game Valley did a what? is to find financing, the game I'm not mistaken is the valley in the industry, the first to get a relatively early stage venture capital firm VC. At that time of course the environment, which should get more money, the point is really back, and for thousands of years do not get financing, that when a serious financial crisis, take a little less than expected, but to get that money, we were costs Valley game enough to live two years, the cost of late progressively larger, from twenty years Suanlaisuanqu enough money for two years. 2008 game Valley also earn a little money. In 2009, blood surging through 2008, we began to make preparations for the product, that product will become infinitely more time, burgeons, 2009, at least 500, paragraph web games, regardless of good quality or not, at that time the market how like? the market becomes large enough. At that time all the sites that you do not control what kind of website that sells table, information, finance, as long as there is a web site, you do not pipe with a flow or not flow uniformly do web games transport, transport contract game Valley signed There are so thick, more than two feet thick, we signed nearly 400 contracts. Of course, the real implementation is probably 30 a few. We were busy business day, it is to sign a contract, because each site you are looking for a contract. There is one very important thing is the capital, after the 2008 financial crisis, capital is more active, waves, after the game the valley have been a lot of web games, to get venture capital angel Ye Hao, a bigger way to become a company . In 2009 there are more dark horse coming into tens of millions of products, more and more business tycoons are the product of tens of millions of these products. Of course, there are many sick horses 2009, because flourishing, we do too late to precipitate the product, do a lot kind of good and bad products, of course marketing also by means of deception in Mongolia players, many products basically operate for a week, this dead product, the probability is very substantial. 90% three months dead. Half dead, probably 99%. So this is a universal feature of 2009. 2010 continued the 2009 features, flourishing, elfen lied cosplay waves, resulting in a mixed product, marketing strange, after the 2010 re-shuffle and re-precipitation of users, the market began in everyone's feeling inside little changed, I give myself summary in 2010, in fact, a little hurt. Who is hurt a little injured? VCs injured, they did not take the money Ventures, the boss can not find it, venture capitalists because he is a shareholder, I was RMB fund shareholders, the last one he did something to the staff compensation for wages to employees make social security. Venture capitalists gave money also to the backside, most injuries are our investors. The second person who is the most injured, the user, the user would have to hold our enthusiasm to come, the results play five minutes on the spit, do not spit vowed to play web games.
This market has been very hurt, that when we are confused in the upper body in the field of web games before, then do go on the market hurt vanished. The third injured, all the developers are all injured, make tables, car repair, selling the house will fall came a cast of millions, even five hundred thousand also confiscated back. Finally, again take into account a number of very, very hurt. The other is the industry began to change, as we all know, in 2010 to find the money to go on the web game development is the most difficult to find a year, you just give venture capitalists say that I was doing web games, we should not throw money. People say, Brother Can we change the subject. It was in 2010 the largest, a bit cold this market environment began to chill. These are superficial. 2011, in fact, in 2010 we see the warming of the whole phenomenon, in fact, this really shrinking yet? Web game market is not shrinking, is still in rapid expansion, rapid development, the development, where? 2010 no Dacheng customers end of the game, even though there are a few little rain thunder rumbled over the rumbling game and went in 2009 to earn money bigwigs, in 2010, when the money is still secretly continued quietly, but also to earn more money, this is the market at large. Why become big? Thousands of hundreds of millions of users to cosplay costumes for sale steal food, stop stealing food do not satisfy their need higher requirements, they need to play more complicated games that when they start looking for a new game is Web games. The market is huge fast quietly. This is a continuation of 2011, in 2011 we interception late in 2010, the game also broke out in the valley that time. 'Seven powers hegemony' in the July 18, 2010 began open beta. The first day we rushed to the almost 20 million people online. Then how much money? The first day probably close to almost five million or more. The momentum we totally unexpected, we had thousands of people that want to do a line of products, the results achieved day. Then we set the target at 30 million people online, we told our operations team, our R \u0026 D team, if we do three hundred thousand people online, I invite all to Hokkaido to play for a week. Later, with the twenty days, to achieve this goal.
But at that time I did not go to Hokkaido, Sino-Japanese relations strained since that time. Then I take you to Xishuangbanna spent seven days, I think we are very happy, five-star hotel per person. Per person per stay for three days. So in 2010 because there are a lot of investors in the seven powers hegemony, the developer has been revived. This is a good thing and a bad thing, so that reasonable people find hope, so no sane person again rush to. Seven powers hegemony, when we again money into, and I believe they will crop failure away. In fact, there is no gold mine, no, that is in 2010 led to the 2011 outbreak of the reserve. Most sensitive to change, there is not a lot of people realize that changing the operating environment, we have not felt a lot of dozen people now three dozen people around you, including pure developer fifty people within your product development how to do? He said to do the impact, just as before to do so. I told him: you are worrying future, in fact, intermodal environment has changed. From 2008 to 2010, I am referring to those who do have a certain flow of content sites, the impact of so many years of the kind of clean, in fact, traffic to this site is already almost a wash. Users also been kept almost the same. Quantity access to the same subject. In fact, this flow is not a lot, it is the user's presence, and I apologize if offended anyone down. Intermodal platform, we count, there are a few willing to transport goods and create my own brand outside the network did put in? I guess not. I did not say a transport platform for you playing advertising it, write about it soft paper. Will not. What are they doing? Fast cash in with their residual flow hope, if not quickly realized. Removed, again looking for a new game, a week after you finish interface, with three days to turn off the server that is going to do. It also asked if I went back I went to 360 transport platform Baidu I went I went to all networks, you look at the core of their focus on these big platforms do? I tell you, they are looking for exclusive operator, they are willing to look for money Quality Better products, better service team to continue cooperation and hope that this product so deep bigger and stronger, together hold together a fortune, your team of ten people, thirty people in the team, with follow-up does not have continuous service ability? Have not have those big operating platform, hundreds of interfaces, thousands of various demands, the general platform no art team. All 20 sets of propaganda materials to help me draw it, I picked it. Your company is a total of ten art, could have been ready for game development, you said to do 20 sets of promotional pictures do not do what I have to pick up? Company hung up. So this thing quietly change, my friends will lead to what is a phenomenon developed from the game, the team is basically dead that day, including our investment team. So more people in the face of life and death choices. This environment has been very bad, the environment has led to more regular army now rush to, for example, those that do regular client chiefs, then the previous pages industry money accumulated industry pioneer, as well as 10 years in 2009 the continuation of the team, have not yet, still quietly do, in fact, the market has had a very complete feature early Red Sea. Some figures below 33%, 13.1%, 86.9%. 33% is to say 33% of the web games team, according to market size in 2011 that almost 400 web game companies or web games, only about 33% of the product to access transport platform, to enter the market operations. Then to have 13.1 percent of the products can access more than five operating platform that is good, not to say that all of your products, you still think of me pick 100, I say you are paranoid, you take less than one hundred , everyone ignore you. There are 86.9 percent of the figure is the root of these products do not operate. They have no access to a platform. Then he began quietly to a career change. This is more than my share of these five years, five years, do not know if you have any feelings? We very confused, what should I do? I should not continue to do? Or I'll go back a few brothers each return Various find the mother? not. In fact, this industry there are many many ways to be successful.
For example, hold the thigh games Gu child, in fact, in 2011 the most popular word is 'hold the thigh.' In fact, all network Tencent also have to find the number, not to say that you come one thousand money I'll do one thousand models though open, open means more competitive. So do not hold your lap, you will not hold a leg does not slip, for example, the game Valley, you can hug the game Valley leg, I'm not saying advertising, game-like valley like this, at least the game Valley I can help you. Kind of like a game Valley companies can help you do what? Can help you short of money to provide money, your plan is not strong enough, not enough to grasp your art registration, your technical experience server or client encounter the bottleneck when game companies like Valley can help you quickly solve these problems, because he already has some experience, the game Valley these companies also can do? can help you good matchmaking, because we have accumulated I'm such a good network of people to help you find what Chuan, and you go directly to HE Chuan, my little faster, because he and I are more mature. Is not it? Not necessarily me, there are many, many people have and what Chuan cooked. I say this is a method of survival, the survival of this method, we first is called the OEM, OEM is OEM, your product is very good, but because you have no brand no channel no contacts, in fact, can not make you go, what you do ? is sticking labels, which is a certain company to do, but also comes up, there will be more attention, which is a method, there are many specific methods, I hope itch five years, the three issues I mentioned, today is not more talk. The first web game Why itch, itch second web games where? Third web games how itching? How really do make a rapid market acceptance can earn a lot of money web games. After such meetings could share with everyone, and can also share alone when we eat alone, thank you!