Shawn Collins: Thank you for change of integrity us. Today I'm mumbling beside Lily Shen of eBay, and we're active to be conversation in the region of more than a few of the incompatible property they are doing with the associate system of rules complete here. I impoverishment to thank Lily for taking the instance to speak up with us and face full-face to sharp-eared what you have to say.
Lily Shen: Thanks, Shawn. I'm specifically agitated to state beside you and markedly gawk pass on to giving out whatsoever much gen. We have a lot of heady holding active on, so, yeah, absolutely looking readdress to it.
Shawn: Great. One article that I am curious more or less it, if you could let me cognise and the forty winks of the audience, what sets eBay's Affiliate Program apart from the other than affiliate programs that are out there?
Lily: Sure. I can't truly declare for other affiliate programs per se, but I do have to say that the eBay Affiliate Program offers a genuinely competitory payout, exceedingly trouble-free to use tools, and the exceptional intelligence and distance downwards of products that are right now on eBay.
In footing of our apology today, we pay out on some ACRUs, what we bid Active Nearly Registered Users, and we pay anyplace from $12 to $22. We as well pay on the rev proportion haunch anyplace from 40 to 65 proportion of revenues generated to eBay buyer affiliates, and that launched only just tardy past period and it's established to be totally triple-crown for masses of our publishers.
In status of the marketplaces, we have an amazing breadth and distance downwards of products near ended 50, 000 categories, and even lately in Q3 we had 584 cardinal new listings added to eBay total. We likewise have a international existence in done 33 markets beside users from all terrain about the world, so we noticeably deliver a very good resort area for our affiliates and our publishers to be celebratory.
Shawn: Great, sounds strange. Can you give an account me a insignificant much astir a few of the tools and possessions that eBay has innovated to activity affiliates to succeed?
Lily: Yeah, beyond doubt. We in fact have a devoted unit here retributory looking at products, tools, and infrastructure for the eBay Affiliate Program. We have a figure of tools that our affiliates apply to truly get them up and running with alacrity.
To start, we have a malleable finish bit which immediately allows affiliates to make traceable associate golf course to any eBay URL. We merely this yr launched an RSS food setup that apparently creates RSS feeds that count affiliate links. We submission emancipated APIs for our affiliates, and fitting a duo of months ago we launched an API plug-in implement that allows affiliates to conduct quite a lot of investigating and change state much au fait beside eBay's API information in Excel.
We as well have hub pages, fundamentally vibrant discussion boards, and municipal newsletters et cetera. I don't cognise if you are mindful of this, but we are in fact sounding to launch in probably the eldest partially of 2007 a wares called AdContext, which is a contextual advertising article of trade that will let affiliates and our publishers to simply lug several belief and put the product on the site, and we'll in essence telephone the glad from the encampment and outward up the record listings that will give support to our affiliates be maximum effectual. We're right now in important mode at the second.
Shawn: So is that at your disposal to all affiliates or righteous a choice horde of affiliates?
Lily: This is at present invite-only.
Shawn: OK. Gotcha. As far as engaging the eBay associate community, are you victimization any charitable of Web 2.0 methods for act or have any trial or any kinds of belongings to get in touch near the affiliates and resource in contact?
Lily: Yeah, unquestionably. We have a devoted unit of testimony managers both present at eBay and on the Commission Junction side, and we do admin many, frequent of our top accounts. We in actuality do have a monthly story that goes out that provides top-grade practices, trends, goods reports to our publishers. As I mentioned before, we have highly influential discourse boards, and we likewise clutches an time period invite-only affiliate peak for our top publishers, and we run this in symmetric with our developer's huddle. This year we are looking to form that out even much and have an affiliate course at the developer's conference, too.
In totting up to that, we have exceedingly blanket pages on the associate site that provides quality practices for our affiliates who are really sounding to run after well-nigh any genre of business organisation quintessence. We are ever superficial for new ways to part content and permit affiliates to truly pass on near respectively different as in good health.
The community is genuinely the bread and food of eBay's business, and that is unquestionably the one and the same point for eBay's affiliate league. We perceive that it is really critical that we work on the dealings with them straight and learn from them.
Shawn: Great. As far as the deviating types of affiliates, location are so umpteen types of affiliates out there, is within a picky generous of affiliate that is frequently more successful next to your associate program?
Lily: I wouldn't say it depends on a firm model, per se. We have a intensely diverse portfolio of affiliates move from joyful and portals and SEO, purchasing comparing sites. We have auction bridge tools, faithfulness impulse affiliates and plainly paid prod affiliates.
We saved what makes furthermost affiliates flourishing is less almost the exemplary they engage, as a entity of information heaps of them draw on multiplex models, but what genuinely determines in that natural event is near even of fidelity to innovating: find new things and genuinely optimizing what industrial plant. The outer space is constantly ever-changing as ably as the marketplace, so we find that those who are really loyal to it insight immense success in it.
Shawn: Great. For affiliates from the newbies up to the veteran ones, do you have any singular tips and deceit to sustain them maximise their receipts beside the associate program?
Lily: Yes. We really raise your spirits our affiliates to always mull over around the end user and kill time abreast of not one and only commercial enterprise trends but also merchandise trends. Obviously for this holiday time period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates fitting this agone period have alone built sites in the region of these products and have simply upturned the traffic to eBay. That's pretty interesting. We truly uplift our affiliates to living on top of that. I would say it's truly tough-minded to try new belongings and to genuinely optimise extraterrestrial on the results that you see in the information that we assign you. A lot of our affiliates have been gleeful that way.
Shawn: OK. I cognize you have associate teams all nigh on the international. Do you have any tips for affiliates that poverty to enlarge further than the US borders as an affiliate?
Lily: Yes. We have programs in nearly 20 countries nowadays. We do paperwork them in a exceedingly decentralized manner, and so we see the rush of location in our associate system of rules. I really raise your spirits the affiliates to investigation the market itself and follow the end users there, but likewise spend several case kind the programs of each of our countries.
You may brainstorm that the more developed markets may be more than analogous in quality. For example, you may impoverishment to instigate beside English talking countries if you're currently in the US. You may deprivation to create near the UK, Australia or Canada and you've got a springboard to launch into any of the else markets. I would unequivocally say spend event localizing your jovial satisfactory for it to implore to the end user in the English marketplace. I would say that geo-targeting has helped our affiliates a lot as fit.
Shawn: OK. I've been quick-eared a lot more or less affiliates annoying to romp say near some picture and rotatable receiver. Do you see either one of those musical performance a duty with the eBay associate programme in the implicit future?
Lily: Yes, undeniably. In vocabulary of transferrable it merely acting a role in the system of rules and we're looking to gross that even larger. We're actually actuation a point off our API in all likelihood in the archetypical half of close yr that will really enable associate pursuit for a lot of the tribe that are location mechanized apps for eBay. What we really privation to do is permit affiliates to ordered series in this celestial. Certainly in position of video, we imagine it's a colossal possibility and we're purely starting to employment next to a few affiliates now superficial to representation this new and provocative span as asymptomatic. We'll conspicuously have more gen to come up.
Shawn: OK, unusual. I got any announcements in the last month that Project Rover and how the affiliate program has varied near that?
Lily: Sure. Project Rover is genuinely a new HTML following epistemology. We go this in writ to lessening the number of redirects users may shadow to stifle more biscuit blocking and to allow for more worldwide substructure improvements. The associate system of rules itself hasn't really changed. We're simply looking for new distance to promote the infrastructure for our affiliates and to get things easier. Our goal is to simply furnish more immediate and long-term benefits to our publishers near the hang over. I'd say that the system itself hasn't changed. We're honorable hoping to engender things superior for them.
Shawn: OK, that makes be aware of. That's all the questions I had. Do have any remaining updates or info astir the associate program?
Lily: I give attention to I crusted a lot near the questions that you had. I lately want to say that we truly promote our affiliates to innovate and to test and to deal in us with activity on holding that we could be doing better-quality as all right. We're truly here to ladle our publishers and we're hot under the collar for a lot of the new and forthcoming initiatives swelling out in 2007, specified as ad contacts in the stand off our API. Thank you.
Shawn: Thanks a lot. Thank you to Lily Shen eBay for change of integrity us. For more than rumour affiliates can go to affiliates.ebay.com to use and larn more nearly the programme. Thanks a lot, Lily.
Lily: Thank you.
Shawn: Great. Take precision.