The social value of the substance of the examples: BuddyBeersbuddybeers founder in 2010, the originator buy Groupon for Web 2.0 opens up a precedent for having a scale, apart from the development of the power group buy, but also to the user experience and business models on the web, from online to offline tape, English called O2O (Online to offline). Since then, this new model inspired a growing number of Internet create new services, use the online information quickly spread plus the advantage of convenience, thereby bringing consumers back to the next line consumption, as well as the product can have real experience. O2O model can be seen as extending long-standing pattern of e-commerce. Originally your online purchase is only the essence of goods (books, furniture \u0026 hellip;), but now you can even purchase online conversion for the enjoyment of the substance of the line services, such as in addition to buy, familiar EZTable, as well as last year's red pole temporary short-term renting service Airbnb agency like. Subsequently, due to become the size of a social network service elements can not be ignored, many social business e-commerce brands began holding the flag, and the wave of this wave of social dance together. Among them so that users did not know each other, exchange experience with their product purchases, product recommendations among friends know each other is even more convincing. Perhaps we have not forgotten there is a pattern of generosity, almost everyone in China with the instant messaging software QQ have to buy virtual goods online for a friend of the mechanism, in 2010, the founder of the Swedish Pirate bent founded Flattr same concept as well as Taiwan Province of Richi online tips box, so that we can use the actual donation action in support of their favorite online content, in particular its creator (most bloggers). So, just a few years, the emerging network mode of operation, whether O2O, e-commerce plus social, donate gifts, regardless of whether the first profit-making, at least they either alone or in combination work together, both for the team to create a new record infinite possibilities, and this possibility can be very simple mini-applications. How easy is it? BuddyBeers is a good example of miniature Nike Air Presto Womens applications. \u0026 Ldquo; open this App, after registering an account, you can begin to invite friends to drink beer, then you have to enter your friend's name, e-mail and Air Jordan 19 phone number, followed by Paypal or credit Nike Air Max Excellerate+2 card payment. Your friend will receive (e-mail or SMS) beer coupon code, he can within 90 days to exchange your designated bar. \u0026 Rdquo; the author analyzes the pattern we should observe a few BuddyBeers features: Simple: BuddyBeers founder in different interviews, often very proud to say that the concept of this application is really simple, but also the longer. They can usually in just five minutes, so most people will soon be able to recognize BuddyBeers. Social value in real terms: In addition to a wide range Air Jordan 2 of friends Facebook social circle, there are also many micro social applications to try to narrow the scope of social \u0026 ldquo; more intimate relationship \u0026 rdquo ;, which like Path According to Professor Robin Dunbar of Anthropology, University of Oxford argument, the limitations of your circle of friends to 150 people; FamilyLeaf let you share information only with your family and relatives to each other; Pair is designed for couples to create a world that belongs to two close interaction. However, I do not BuddyBeers is a \u0026 ldquo; drinking buddy together social networks \u0026 rdquo ;, he is not a social network, he is more like a hug application of social concept, as we share music with friends on the same Spoyify, This is a \u0026 ldquo; as extending the value of social thematic. \u0026 Rdquo; Unlike Air Jordan 19 music sharing on Spotify, on or \u0026 ldquo Facebook; Like \u0026 rdquo; and other relatively abstract value, BuddyBeers allow you to share the value in real terms, the beer can in his hand, while others chat and drink into the stomach. O2O + clear profit model: as Groupon operation, BuddyBeers and a growing number of bars cooperation, bring people into the store to the consumer, an income per bar, they are paid commissions. Over last year's recession, many German bars discovered that to save on expenses, like getting a drink to go home for the evening. But BuddyBeers seems to gradually bring back the crowd bar consumption, indirectly promoting the recovery of the whole industry. Generous pay: Flattr mentioned before is to get you to donate money, but between friends in addition to the wedding, give money to it to make their relationship less emotional. It was also sent to the same as the Groupon discount coupons, but this means that my friends in the exchange of goods will have to pay a portion of the money to make up. Small beer dinner to let you pay a little too much \u0026 ldquo; \u0026 rdquo ;. Asha force Long Tail: buy mode now more serious criticisms, those sales often attracts bargain for people to spend, for businesses, which will not necessarily guide the long-term win-win situation. While the bar, since each small amount of consumption, and therefore can not be carried out through the buy discount promotions. Now it seems, BuddyBeers be apparent for consumers, merchants (bar) as well as their own to create a win-win situation. Westerners (especially German) love to drink, drink by drink a feel like we all know (in fact, appear before the social network, we do not also put Taiwan drinking and socializing equate it?) People will not just be cheap long time into the pub to drink, after I come to Germany to appreciate better, to drink quite a lot of names: birthday will drink, a small finished \u0026 hellip; drink during the day and into the evening church wedding Ends Pub \u0026 hellip ;. drink, Thursday to celebrate the compartment is TGIF \u0026 hellip day; .. drink, through interviews \u0026 hellip; .. drink \u0026 hellip; \u0026 hellip; .BuddyBeers appears to make you more not an excuse to avoid every promise invited friends to drink promises, you can always hear: \u0026 ldquo; thank you for helping me move, next time please ?? You drink \u0026 rdquo ;. You can even as the party late, we are still waiting for you when the first round with BuddyBeers invite everyone to drink. In short, we can active people and social relations between friends through BuddyBeers. Bar addition to the opportunity for propaganda purposes, and also can look forward to customers reflux. Long-term planning point of view, BuddyBeers developed its own currency Buddybucks, on the one hand can secure their cash flow, on the other hand, they also provide Flattr \u0026 ldquo; donate money \u0026 rdquo; 2015 Latest Nike Shoes beyond choice \u0026 ndash; say, Buddybucks will be based on shared key the form of tribal Girvan there, so like the content of reader creator \u0026 ldquo; drunk \u0026 rdquo; it in stock and emerging Internet business heatwaves, entrepreneurs and investors surging to discuss the \u0026 ldquo;? mode \u0026 rdquo; ( commercial, operational and profit), but can not bear to remember, everything was back to basics, to the user experience, needs and simplicity as the highest standards. BuddyBeers is a great example, not cool absolute innovation will not become the next big Chronicles, but he's fine, has been able to capture the hearts and minds of many users. Buddybeers founder Jordan Dominate Pro Travis J. Todd is a young designer from California and programmers, in Berlin five years to be over the past few Startups helped write the program. Then create a Buddylabs, team name sounds like they will continue to build a number of friends on social goods and services, in addition to Buddybeers, there is a mysterious stage recently in toa.st. Buddybeers been hailed for this 波柏林 \u0026 ndash; the next Silicon Valley \u0026 ndash; injected new blood innovation revolution, others enjoy the same reputation, including Swede Alexander Ljung of Soundcloud, Ashton Kutcher investment Amen, moped and so on. Many of them are not German, but German media also hopes to send to these rising star, hope that through their creativity, so that Berlin can gradually get rid of the \u0026 ldquo; cottage manufacturing center \u0026 rdquo; stigma. Travis J. Todd is also active in private business circles in Berlin, he founded siliconallee, a Berlin Internet business environment on the English blog, interested friends can see. I wear black horse by the author of this article Jin finishing from InSide