An adult APP, breaking 100 million in annual revenue: 'price' how-year, overtaking traditional goods companies?mobile Internet has brought the subversion Nike Air Max 1 Hyperfuse of all aspects, just on the line more than a year \u0026 ldquo; cost \u0026 rdquo; APP, on the adoption of mobile providers an opportunity to cut down the large cake sex toys in the field with the \u0026 mdash; \u0026 mdash; they camp even more than the amount received has been operating more than 10-year old brand sex toys Spring House. (I dark horse Note: According to statistics, the Spring House sales this year should be more than 120 million) or less for the price i horse exclusive dialogue founder Huang Choi content of the discussion, he describes how to use the mobile Internet on the traditional enterprise overtaking: Inspired by urban village supplies store in 2010, a year before I graduated, in Quanzhou, Fujian Province did buy a company, then sold the company Wowo. In early 2012 we went to Xiamen do O2O item of clothing and the like, the feeling behind this project burn quickly, then we can not afford to promote. At that time, money, and I wanted to look at what kind of project. Money, the company moved to Xiamen villages. I found a lot of adult products store villages, very dense, people buy very much. We had wanted to make money, so to study adult products this piece, found adult products market demand is really high, it was decided to make adult products business. (I dark horse Note: adult products market in China is still in its early stages, every year about 30 billion size of \u0026 mdash; \u0026 mdash; the distribution of two hundred thousand of the line supplies stores in the land of China, they divided up the 30 billion Large part of the market. Today, almost every city no more than a kilometer away, you can find an adult shop, they use ultra-dense convenience of distribution to get the business. pattern like Shaxian snacks, cell canteen as very traditional, old.) In the mobile terminal will be the traditional suppliers of military sex toys fun supplies electricity suppliers I wanted to do through the vertical electric provider. I think in the end do little significance PC, the new trend is to move traffic end in the future, I just do mobile providers. I discovered this industry, whether it is from the production channel to sales channels are very non-standard, so this category is very traditional, slow development, but it is also a great demand \u0026 mdash; \u0026 mdash; this situation allows us to use the Internet It has a huge opportunity to subvert. (I dark horse Note: traditional sex toys, the market is occupied by three parties: First, the traditional shops; second, sex toys store Jingdong, Taobao on such a large platform; Third, Spring House, represented by vertical electric providers and cost of this. mobile business, precisely facing an unprecedented Nike Air Max LTD 1 sales market \u0026 mdash; \u0026 mdash; mobile provider, has trained shaping the face of Internet shopping, payment habits, many giants but do not pay attention at the beginning of the Internet fission mobile Internet electricity supplier market, which represent the future of traffic, but at the beginning in vacuum stage with APP timely price cut, at the end of 2012 it has begun 2015 Latest Nike Shoes large-scale use of intelligent machines, and for the second and third, and even a small town, residents although the average computer share is very low, but they began to choose to use the phone a lot of the Internet, this time APP promotion is also not expensive \u0026 mdash; \u0026 mdash; cost erupted) as we enter early, from the beginning to start shopping guide, the amount of play very quickly. when they were still the PC side Spring House and Taobao, Jingdong six or seven thousand independent adult shop on the PC side grab Nike Basketball Shoes flow, and we have to seize direct traffic moving end, they found have been behind us. Tools + social, is the future king of APP: stick users, increase the purchase rate on the PC side if you want to beat Taobao and Jingdong, you do not have any chance. But in the mobile side, there will be a new trend to produce, PC giant end, I think the mobile Internet era is not terrible. Trends in the mobile side, the first is a tool of the electricity supplier, say to buy cosmetics, you can analyze how Camera-like quality of the skin, come buy. For example, that we cost, through a series of tests, giving Air Jordan 14 users recommend the most suitable adult products. Another trend is the mobile terminal socializing electricity supplier, in this regard, Ali and Jingdong giants will be very difficult. (I dark horse Note: in and aunt do founder firewood can exchange, he also recognized the aunt it's success is due to \u0026 ldquo; Tools + Social \u0026 rdquo; \u0026 ldquo; Tools + Social \u0026 rdquo; seems, is becoming barriers pattern an APP and. Whether it is women's health tool, or adult supplies electricity supplier.) In the mobile terminal may be more vertically oriented electricity supplier, after the electronic business platform is to locate a certain class of people do, such as a dedicated high-end positioning of this part of the population of white-collar electricity provider there may be specifically targeted users Cock wire electricity supplier, we have specifically targeted women's electricity supplier, has specifically targeted the mother's electricity supplier. Because the same consumer groups, just add a function, mobile providers can gather up a community. We also have a community, it is still very active. Our community is a vertical social community, above the user experience is similar, similar age, hobbies similar, so we consumption by electricity suppliers to build a community. Our community is not necessarily discuss sex toys, now on top of millions of people, have discussed the emotional discussion of the family, there are discussions cars \u0026 mdash; \u0026 mdash; really is a community of common interest will be discussed. We now open rates APP hundreds of thousands, every day the community will have access to three hundred thousand. (I dark horse Note: cost of the community, so it's open rates and user stickiness are greatly improved this way, the first to offer repeat purchase rate, but also because open rate, improve their own valuation.) The sex toys made of daily consumption of our population is mainly 80 men after second and third tier cities. Daily planning supplies and the like, condoms, lubricants and the like, there is the sexy lingerie are selling well. Health and supplies with sexy lingerie, each of these two categories of more than 25% of sales. We started to do shopping guide, now began to study the sex toys industry processes, we traveled all adult products manufacturers, essentially all products on the market we will read it again in the future we hope to be able to develop a deeper chain. I want to sex toys made of a \u0026 ldquo; everyday \u0026 rdquo ;. A few years ago, can accept adult population is certainly less, so less traffic in this industry, gross margin is very high. Because mobile providers, the rise of social networking, as well as 80, 90, after the opening of these ideas become the main consumer groups, sex toys industry should be changed. Sex toys Maori are now set at between 60% to 80%, my goal is to make sex toys \u0026 ldquo; \u0026 rdquo ;, daily gross amount we Kandao general, to boost sales. We sell most of the daily sex toys, this is our advantage. Currently, our average customer price is 100 yuan, more than a thousand categories. (I dark horse Note: Tong Chun Lin Degang said in an interview, said: \u0026 ldquo; supplies itself Nike Air Max Humara was something of a very high margin of about 70% to 75% of the way, essentially multiplying the purchase price multiplied by three to four times in. to sell, but now not so high gross profit of \u0026 rdquo ;. When an industry gradually into the planning period, its gross margin is bound to decline, cost-effective way is to use the initiative to reduce profits, increase sales, promote their own supplies of trafficking transition to image toothpaste, paper towels as daily supplies) Postscript: i dark horse and an entrepreneur who Air Jordan 9 chatted about the mobile Internet, he described: \u0026 ldquo; I think the mobile Internet, the Internet is like a new city, in fact, users have, you just put Metro repair very comfortable, naturally there will be a lot of people rush to live. The key is the construction cost of the new town is still very low. \u0026 Rdquo; This article i dark horse All rights reserved Please indicate the source, tort reserved.