The key for developing a mobile strategy?gift and premium products Understand the customer. That was the theme of Wednesday's keynote presentations at CTIA 2013, the wireless industry trade show held this week in Las Vegas.
Companies that address their consumer find higher adoption and engagement. In the case of Walmart, the world's largest retailer has found a way to push boundaries while addressing the consumer's needs and interests.
On the other hand, Rovio, creator of Angry Birds Executive Gift Manufacturer kfea201esv and other popular mobile games, has taken the approach to make things simple -- while always delighting the customer.
Walmart on a Smartphone
Whether its customers buy their smartphones from Walmart or another retailer,hong kong gifts & premium manufacturer the store has learned that its customers use their phones as a shopping tool. It has built an app to serve that audience.
The single app takes different forms whether the customer is in the store or at home, and operates as a running shopping list, recommendation engine and circular for ads.
"I want to focus on something much more tangible -- people, hundreds of millions of people, and how mobile is helping them save money so they live better," said Gibu Thomas,Gift And Premium Fair Company global head of mobile at Walmart. "The smartphone has touched so many parts of our lives that we no longer think of it as a device, as much as part of our hand."
In developing a mobile app for Walmart, Thomas had to think about how mobile fits into the equation.