Time history of entrepreneurship engraving: How to hold up a green paper cup of coffee chaini dark horse: Diaokeshiguang footprint in Beijing, Shanghai, Xi'an, Nanjing, Hangzhou, Fuzhou and Shenzhen, Dalian, Yangzhou and other places of the preparatory work in progress, will also be opened soon. The late 1990s, this village is affectionately known song aroma \u0026 ldquo; North Little broken shop \u0026 rdquo; (in the vicinity of Peking University) carving time, but also often the case will be closed in the operating hours of the occurrence. Now this was marked clarity \u0026 ldquo; Wen Qing imprint \u0026 rdquo; carving time has been operating for 15 years and suffered capital favor the expansion of 31 successful chain of cafes. Carving time is how to hold up a cup of coffee chain it? Song Chong Lie was called \u0026 ldquo; stupid \u0026 rdquo; that era, is carving time of \u0026 ldquo; \u0026 rdquo ;, niche period is his most energetic, the most entrepreneurial passion of the time. In the late 1990s, this village is affectionately known song aroma \u0026 ldquo; North Little broken shop \u0026 rdquo; (in the vicinity of Peking University) carving time, but also often occurs in the case of operating hours will be closed, because often the village Lie and Liruo Fan Song will and whim of the couple's regular customers come together to eat hot pot. Like hold their own brand of virginity, many people think that niche brands can not afford to expand toss. Sculpting in Time, lifestyle May 29, 2012, Diaokeshiguang announced plans to start a second round of financing, will be the last Direct style chain business transformation to be joined the regional style chain. At this time the light had grown into a carving supply chain improve the expansion of empire. In addition to major cities in China such as Beijing, Shanghai, Xi'an, Nanjing, Fuzhou, Hangzhou, Shenzhen has opened 31 directly managed stores, also has \u0026 ldquo; carving time coffee College \u0026 rdquo;, \u0026 ldquo; Yifeng provider of public relations company \u0026 rdquo; , \u0026 ldquo; living ornaments set \u0026 rdquo;, \u0026 ldquo; border culture \u0026 rdquo; and other sub-brands. Probably good to catch up with Nike SB the times, that even in Beijing comfortable place to read all rare era. Song Chong Lie near the North opened a small cafe, students who like to see Nike Shox the cafe's book, a very small minority of those books, the market is difficult to find, are the Zhuang Song Lie school in Beijing Film Academy is looking books. No visitors, Song Chong Lie to put film in the store to see for himself, and later also attracted many students nearby. It is carved light early customer type. Matters relating to the demolition after moved Weigongcun carved light much more customer types, and that the surrounding white-collar workers like to enjoy the taste of coffee, each in his spare time, they often come to soak Museum. Students who so far, have long grown into the backbone of Nike King society, and carved light together through the life of 15 years. Now almost carved light \u0026 ldquo; Chinese-style Starbucks \u0026 rdquo; position, but with the expansion of the territory, the investment involved, positioning carved light, make her lose some customers, but has also been a part of more guests. Small congregation into small fresh art, carved light still make their own brand maintained exudes a charming temperament. Song Chong Lie said: \u0026 ldquo; as long as 70% of satisfaction has been very good, and in the case of expansion, 80% are afraid to luxury. \u0026 Rdquo; here, only constant is the cup of espresso, as well as those elements existed from its inception: dark green signs, old furniture, dim lamps, plants and shelves filled with books \u0026 Air Jordan 12 hellip ; \u0026 hellip; a cup of coffee in the whole industry chain in a sense, carving time not a single offering drinks, food cafe, but to promote a lifestyle venues. \u0026 Ldquo; we adhere to the philosophy and lifestyle we are promoting is the soul Nike Free of carving time. \u0026 Rdquo; Zhuang Song Lie said. In order to ensure quality, Diaokeshiguang established its own coffee plantations, from cultivation to distribution of unified management and then baked to form a mini-chain. Born from a coffee beans then become fragrant espresso customer table, every aspect of carving time are done visible and controllable. Diaokeshiguang through storefront operations around the analysis of the situation, control the time and the number of distribution and distribution to ensure that each store beans are high-quality, fresh; at the same time, go to the well-known domestic baking master, one of the consistent taste check; carving time coffee college lecturers, each batch of coffee beans will do professional testing to ensure pre-qualified, regularly go to the store testing and training in-store baristas. Sculpting in Time to hammer out their own taste of coffee, let alone a taste of the full mode of foundation among the whole industry chain. \u0026 Ldquo; coffee empire \u0026 rdquo; brand in order to maintain the continuity of the brand, carved light also traditional franchising formal innovation, the current way of carving time to join is to provide managers from the headquarters to the stores, and unified operations and management, strict to ensure that every franchise has a unique carving time DNA. Diaokeshiguang philosophy is: human renovated and furnished, focusing on the development of fresh, healthy food, offering a friendly and generous service, focusing on the promotion of the exchange of art and culture, pay attention to the ability of individual creativity and progress, concerns sustainability and interaction with the community concept. Direct business to the region from joining the transition, Sculpting in Time output management personnel, the headquarters responsible for operations and management, maximize ensure brand continuity. \u0026 Ldquo; For the current time for carving, face some of the problems brought about by the rapid development, such as hard labor, employment services industry has been a big problem; there are changes in the structure of the brand of the audience, a number of loyal customers will Our expansion expressed concern, and so on. To solve these problems, various items of work we have done a modular process, such as interior design, equipment procurement, pre-publicity, operations, etc., it is necessary to be able to respond quickly to shop, but also to maintain the brand's taste. Nike Air Yeezy \u0026 Rdquo; Zhuang Song Lie said. Song Zhuang artist whims aroma day trip, usually around 8 o'clock, and then look in bed microblogging, fiction, 9:00 will get up to eat breakfast, Internet start processing official. Noon to go to the company, in the afternoon to go swimming or gym or go downstairs and press a foot. \u0026 Ldquo; always wanted to be the ancient era of explorers, to full adventure and shooting record various cultural customs \u0026 hellip around the world; \u0026 hellip; in Africa, the Americas, islands, deserts \u0026 hellip; \u0026 hellip; romantic to me like very important \u0026 hellip; \u0026 hellip; \u0026 rdquo; although for runs for 15 years, favored by capital and the successful expansion of the chain of 31 cafes Song Chong Lie, it is now still do not classify themselves as BUSSINESS MAN. Perhaps a more or whims of ARTIST, for the management team, he hired a chief executive officer to take care of their own company, and rarely trusted maximize interference. \u0026 Ldquo; Although I'm not too fond of the success of the word, but also carving time if you do good reasons: one is to take off the entire continent of economic environment; the other is carved light to do early, and to adhere to do down, giving the offer a good environment and good service. As for the decision to do what step success Well, it should be very early train the next generation of management personnel, and to prepare for the impending or invisible things, such as relocation or financial personnel shortages and other problems. \u0026 Rdquo; this is why they Zhuang Song aroma of cafe will enduring problem explanation. \u0026 Ldquo; Our goal is to do the first Chinese coffee stocks, although there are a variety of details that need and Nike Shoes my colleagues to discuss and effort, but we expect to be able to be commercially available in the next two years. \u0026 Rdquo; the prospect of moderate entrepreneur at heart, hidden in an vicious and momentum. It diaokeshiguang doomed at the outset of its continuation and expansion pace.