Ask online ticketing 'late' players, micro-channel movie tickets Why do you wayward?i dark horse: December 18, 'one step away' with 72.54 percent of the high-rate discharge piece premiered in the morning. Although the film is mixed start on word of mouth, but in the same period of pre-Lunar New Year stalls movie, it is poised to become a major network on the ticket platform audience expectations, the hottest ticket of the movie. Early in World War II during a dual 11 electricity providers, the film became the object online ticket platform competing network cooperation, micro-channel movie ticket after a year of time to do product development and iteration after verification by the film under the \u0026 ldquo; Live election Block \u0026 rdquo; the strength, with the words of its founder Lin Ning, is the completion of a beautiful \u0026 ldquo; \u0026 rdquo ;. inspection It is said, for the 'one step away' the film, micro-channel movie tickets and include Beijing, Shanghai, Guangzhou, Shenzhen, Kunming, Wuhan, Nanjing, including Air Jordan 13 Retro 500 cities, a total of 1,200 theaters reached a cooperation, the 'one step away 'December 18 premiere and 19, 20, 21, four days of screenings gold package down, the audience through the micro-channel movie screenings and tickets can be directly fixed seat, and enjoy the preferential prices as low as 9.9 yuan' step remote Nike Air Max 'first week gold field. It is reported that on the 11th day of the sale at the box office movie tickets obtained through the micro-channel exceeds the 60% slice of the total sale, reaching more than 12 million. Although the \u0026 ldquo; double 11 \u0026 rdquo; pre-sale report card is given by the official, but as an online election seat market \u0026 ldquo; late \u0026 rdquo;? Cake pie, micro-channel movie tickets Why so wayward noteworthy point is that the micro-letter movie tickets Although the latest \u0026 ldquo; waiting games \u0026 rdquo;, but based on a large amount of micro-channel users of social property and natural starting point is also very high. Thanks to micro-channel 460 million users monthly live, and 8,000 square micro channel payment users, without the need to download new APP, that is able to be completed within 10 seconds of the ticket and other natural advantages. They quickly covered in 1 year period 3000 National theater, the launch of the online election seat eight month period earnings growth turned over 20 times, creating a total box office accounted for 5% of the market share, the average daily amount of votes 6-7 ten thousand, the peak of up to 150,000. (This data is provided by the micro-channel official movie tickets) for cinema operators, in the general trend of the Internet, have had from the past \u0026 ldquo; carve up the box office \u0026 rdquo; worries gradually liberalized mentality. With the online ticketing through the sale, the public and other means to raise C2B advantage of increasingly prominent, on the one hand to reduce the risk of blindness theater row piece brings, on the one hand also reduces to \u0026 ldquo; inventory \u0026 rdquo; the pressure as much as possible In the off-season to fill the theater attendance or daytime, late night. Currently, the online ticketing in a convenient, time-saving advantages of fast payment on has quickly captured nearly 50 percent of the country's total box office, in this process, and micro-channel movie tickets, as on this outlet \u0026 ldquo; late \u0026 rdquo; the players is how rapid breakthrough, developed its own style of play? For this reason, i dark horse to the president of lithography era Lin Ning launched several torture. Quick understand micro-channel movie tickets micro-channel movie tickets strictly from \u0026 ldquo; blood \u0026 rdquo; speaking, it should belong to Tencent Department, lithography founder Lin Ning original Tencent first is to do the electricity business, in order to film business to do more pure, cleaner the end of 2013, he founded the lithography Times Technology Co. specializing in \u0026 ldquo; micro-channel movie tickets \u0026 rdquo ;, formal access to micro-channel wallet. Unlike other pc end, APP net ticket company, Lin Ning lithography era will be seen as a cultural media content consumption ticketing platform, based on micro-channel users, and paid a large user, connect movie tickets, the future will cover tickets . Movie tickets is based on micro-channel micro-channel social product, not buy and coupons too deep effort from top to bottom, from the beginning of the establishment's main business is online ticketing. Micro-channel movie ticket is more like \u0026 ldquo; matchmaking \u0026 rdquo; action, Lin Ning has repeatedly emphasized what a word \u0026 ldquo; \u0026 rdquo ;, which is connected with the micro-channel large consistent product planning. With a \u0026 ldquo; red string \u0026 rdquo; on the user and the ticket line, the rope may be games, or some other special games are played. Internet marketing methods to some of the traditional integrated together, and to achieve a clearer, efficient savings. The overall layout of the micro-channel movie tickets, Lin Ning made a long time ago \u0026 ldquo; \u0026 rdquo ;, two-year plan in 2014 that is mainly made of micro letter of movie tickets, the focus falls on the connection, do the electricity supplier by docking theater experience. When accumulated to a certain amount of subscriber base, full of films and theater precipitation data, it is necessary to improve the user experience based on, made a movie ticket in the micro channel, for a number of heavy users develop a movie ticket community APP, it will be in 2015 The goal. \u0026 Rdquo; rapid account for 5% market share, to achieve a 20-fold performance increase business takes time, Lin Ning feel Blustery online seat selection is at the end of 2013, the Chinese film industry and online seat selection markets to catch up with blowout . On the one hand, the contents of the film market capacity much larger than before, there is still a large non-peak season to see, the concept of the general audience Movies frequency from once a month to become a weekly 1 \u0026 mdash; 2 times, the industry estimate the total box office movie China will exceed 30 billion at the end of the year about to achieve; on the other hand, the frequency of use of mobile terminals and payment habits driven by lower buy previous years has formed a good atmosphere, and with micro letter envelopes, taxi and other marketing pieces in depth, In the micro-channel 400 million 60 million monthly living than 80 million users have to pay to buy it using a micro channel behavior, micro-channel movie tickets choose this time to enter the market, with Lin Ning's words, it was a very good point in time, Online election to usher in good time window seat, combined with micro-channel entrance resources to facilitate their growth rate is relatively fast. After entering the market, it can quickly occupy 5% market share makes Lin Ning also surprised. \u0026 Ldquo; the fact that we had expected the rate with a certain gap. I did not expect to be able to account for about 5% of the share of the entire movie box office. \u0026 Rdquo; more prominent event in June, 'Transformers 4' after the release, the growth performance of micro-channel movie tickets very quickly. \u0026 Ldquo; We achieved 20% growth rate, almost zero refund. \u0026 Rdquo; Lin Ning after the recovery disk summary, he believes that micro-channel movie tickets at the box office to achieve 20 percent growth is inseparable from several factors as follows: to catch up with the Chinese film market and online seat selection market blowout; by the micro-channel itself huge user volume and brand strength of radiation; the introduction of binding the film envelopes, about to see, AA payment coupon and a dozen full wallet products, re-use interactive games, break through the barrier so create different play to better touch up to the user; entire core team combines and other electricity providers, announced the development and management personnel, with 020 electricity providers and traditional marketing genes. How to connect the high frequency of consumption? If the micro-channel movie ticket biggest bargaining chip is the user, then the energy with which to fight the user massing afraid only like big Taobao movie? At this point, the micro-channel movie tickets to emphasize the fight is the flow The frequency of consumption. Lin Ning analysis, Taobao many large flow through the procurement, are the center of the flow, the mobile terminal will become relatively weak, when the frequency and the user's micro-channel flow rate is not the same as using a long, mobile Internet products It is driven by the high-frequency low-consumption. Based on micro-channel is four hundred and sixty million monthly active users, nearly a million micro-channel payment users, Lin Ning realize the advantages of rapid connection to borrow theater, good electricity supplier experience. \u0026 Ldquo; micro-channel movie tickets, although a ticket online, but the film itself is not only a consumer of consumer electronic business processes, but on consumer demand for content and socializing, we do just to get through after the electricity business experience, so content social, electricity suppliers have connected to each other. Not only to connect, the speed Lin Ning also requires fast, covering the whole surface requirements. \u0026 Ldquo; We want to make the connection, above the county level are desperately inside even theater. Some other sites may be because of a cinema ticket at the box office not choose not to access, but not micro-channel movie ticket, we do have customers, so I have to full coverage, then how many how many. \u0026 Rdquo; micro-channel movie ticket for the user in the micro-channel mass users to pay a portion of the micro-letter, Lin Ning want to use very high quality movie tickets connected to the high frequency of consumption, this part of it relates to the content of the basis of consolidation. There is a problem, but all you need to do online election seat cinema six docking system, because the way each Docking IT Nike Air Presto systems are not the same, the process is quite complex, a theater system and need a pick, it takes a lot of time. Coupled with the stability of the theater system there is a gap in China's six major theater system, some system of low cost, and some very bad system, but the user will not control your system is really good, he only interested in buying a movie ticket, you can give me would like corresponding ticket. Therefore, in order to protect good content and electricity suppliers experience, network and cinema ticket platform we need to constantly running, whether it is with the cinema or with system operators, in cooperation must continue to help them improve their IT skills. China this year added more than 900 theaters, the national total to more than 4900, for such a large volume and complexity of the docking system issues, Lin Ning did not intend to build a huge push teams to perform, the company a total of three hundred odd staff , mainly technical staff, to push only twenty or thirty Air Jordan 12 people. \u0026 Ldquo; now talk with any theater docking, we are willing to take, no major resistance, the main problem is the workload, twenty or thirty people, a family theater to talk about, the system one by one to take. Fortunately, there is an access amount, squeezed into the top three industries. \u0026 Rdquo; It is understood that the micro-channel movie tickets now cooperate with Wanda, Jin Yi, the earth, UME, Bona, Huayi and Golden Harvest and other top ten theaters across the board, the number of co-cinema has accumulated 3000 to achieve the major cities and key Studios all the coverage, with audiences of more than 80% coverage. (I dark horse Note: According to the official data network ticket platform three players opal films and Guevara provided coverage of the current national theater are a total of more than 3000 and 2000.) Micro-channel movie theater ticket rely on to impress? The problem is that neither the micro-channel movie tickets as time network, watercress community to pave the way content such as movies, such as the US group nor cat, Guevara, network ticket network, such as PC, mobile end users a two-pronged technical and precipitation, So, the question is, micro-channel movie theater ticket rely on to impress Lin Ning analysis for three reasons:? First, micro-channel so special is that everyone is a micro-channel users, China 700 million smart phone users, of which six one hundred million is a micro-channel users, of which there are more than 400 million users monthly live, and 80 million micro-channel payment users. Secondly, the use of micro-channel in a strong social relationships. When you make a purchase decision will depend on your decision-making friendships, such as 'rush of that year,' after the release, most users during movie consumption, will want to see how the comments of friends, he may not be all kinds of Rating effect, but because a friend or circle of friends to comment on the film as a reference, this, in the purchase decision is super important and strong relations. In addition, the micro-channel electricity supplier + movie tickets is a combination of social networking platform, for movie film side and the theater are loved. Lin Ning cited an example, say, a poster of the film, which stood all kinds of net ticket platform, two-dimensional code, you first Nike King thing is to sweep out micro-letter code, especially in the case of WIFI is not connected, compared to those who need to download the APP to complete the purchase of the platform, the advantages of micro-channel that users do not have to enter a user name directly linked to the micro-channel movie tickets, known as 10 seconds can be real fast, convenient purchase. After the completion of the electricity business experience, users can quickly spread and spread through the micro channel group and circle of friends. Of course, it is precisely because the micro-channel social platform property, micro-channel movie ticket to enjoy the \u0026 ldquo; near thigh \u0026 rdquo; after pleasure, is also facing a number of obstacles. After all, micro-channel itself is a great product, do the above electricity providers need to be very cautious, which directly affects the details of each iteration of the product. Lin Ning frankly, which is currently facing the team needed confusion, micro-channel micro-channel movie ticket need to adapt to a lot of experience rules. \u0026 Ldquo; micro-channel impossible to adapt to us, we can only adapt to it, so the process of connecting the difficult than the other products. \u0026 Rdquo; the return of the product itself, micro-channel electricity supplier movie ticket experience has been no less criticized, Lin Ning admitted that electricity suppliers experience itself is not easy to do, all net ticket platform supply chain is to cinema or theater inventory, supply chain is very complex. All the electricity supplier website, especially electricity supplier supply chain source O2O are cinemas, theaters to cancel or change a seat in a row of the operation will not cause too much pressure, but as a business platform you have to talk to users Explanation. \u0026 Ldquo; Our goal this year is to lay the foundation first electricity supplier, electricity providers make complaints rate remained at 2% \u0026 mdash; 3% is perfect. Our products are now indeed there are many shortcomings, our system is now upgraded once a month, to be followed in the next iteration of more technical effort. On-line ticketing, Lin Ning focuses on three dimensions were content, electricity providers and social networking. He insisted that the only electricity supplier first experience a good job, then you can connect a good buying experience. Why do a lot of pre-seen micro-channel to promote \u0026 ldquo;? Because our products are not yet ready to experience the extreme, it is still needed as one shop in connection to the theater. \u0026 Rdquo; to maximize the user into the micro-channel micro-channel movie ticket user Internet products fancy user stickiness, before this need to cultivate habits of users. For those who appeared before the micro-channel movie tickets already have fixed spending habits of users, how to guide them to spend on the micro-channel movie ticket? For this, Lin Ning views but is not eager to challenge the user's spending habits, the reasons are the following Point: micro letter big advantages of their products. Most network ticket platform need to download the mobile terminal APP to make a purchase, while the micro-channel movie tickets based on a micro-channel itself is has a mass of users, the use of high frequency products, which convert it into a relatively low cost of a single new user. Most people are in a circle of friends to forward a preferential or trailer, sharing a red envelope to the micro-channel movie tickets can bring inlet flow. Cross-marketing. Micro-channel wallet a dozen products, the most frequently used phone recharge, will form a cross-marketing between the drops hit the cars and other products. Lin Ning has always believed that, in the case the product does not do not rush to the promotion and guidance, the focus is still connected to more theaters. \u0026 Ldquo; In fact, the micro-channel users do not have to do too much guidance, just need to make something for my circle of friends, micro-channel play based on the film and the mass user demand and stimulate purchase on line. But only if I experience electricity supplier of the product we have a firm faith. \u0026 Ldquo; passive \u0026 rdquo; promotion to the user to find the fun. Micro believe this great product has an idea is to give users access to this product in the exploration and joy of discovery, so like the micro channel of many small functions are not actively promoted, for example, add a friend's way have to enter a password, open the radar scan code etc., almost all of these features users find themselves slowly, Lin Ning think it will transmit such qualities micro-channel movie ticket to a certain extent. Play online ticketing platform C2B advantage in the point of view from the 2B level, net ticket platform products based on the unique characteristics of the Internet, the use of pre-sale well in advance to collect user data to the movie theater, the theater manager to help make a reasonable inventory allocation plan in order to reduce the risk of discharge sheet, while also helping the film side and the theater box office income in advance. Currently, online seat selection overall box office market has been close to 50% of the total box office. From the 2C level in terms of target micro-channel movie tickets is to achieve \u0026 ldquo; \u0026 rdquo ;. WYSIWYG It had to do hard-wide delivery, microblogging marketing a look at the number of indicators on the set in the middle of the trade is a user-conversion, until the final result of the purchase produce, traditional marketing is not directly involved in the Nike Lunar Haze transaction, completed only given content, covering marketing action . The benefits of online seat selection is causing you in all interactions on the results of the association can carry tickets, direct transactions, when do the marketing for the film side emphasized that creating valuable connections. Lin Ning cited the following example, he said, is like making a ripple spread, micro-channel movie tickets do is to create the best and most suitable ripples spread, it has a conversion rate, the greater the ripple, the more spread out the small ripple many. Corrugated play is unlimited, while the micro-channel movie tickets based on the characteristics of the micro-letter itself gradually formed a unique experience - the spread - buy integrated closed-loop service, either through a red envelope, games, interactive marketing, sale and other creative play, you can making micro-channel special page, a comprehensive display of movie highlights package, membership activities, setting guidelines and other tickets increase the user experience of services in order to better touch users. In addition, the use of derivatives to create value at the box office, planning and dissemination of interactive users ticket prizes, by about look, all chips, 3D posters, and other social tools and extensive producers to cooperate. Low Shipping with box office increment is contrary? Players online ticketing in all, the result also left the original war of the electricity supplier, electricity providers initially and most are doing buy the business started, and thus in competition with the past seems to have retained Bidding promotional signs. Lin Ning believes that the price to do the promotions are based on the platform after the competition that exists between the relationship, the micro-channel movie tickets, first it is a ticket sales platform, followed by marketing, and marketing to do part of it must be stressed that increase the amount. \u0026 Ldquo; If the foundation does not play well, to do more incremental basis, the easier it collapsed, so micro-channel movie tickets this year, the main force in laying the foundation for the whole year, starting next year to do more incremental, this is based on our electricity business and product experience better. \u0026 Rdquo; as an online ticketing side, Lin Ning emphasized on micro-channel to show to differentiate between supply and demand position. \u0026 Ldquo; We want to fill all of the theater, to let users get better content, makes the experience better, all around the needs of users to do things. The user experience is the first electricity provider needs to do electronic business experience, users need social experiences we do oysters social experience, the future when more capacity when you need good content, maybe I'll control the content. For now, online ticketing for the content might not be controllable, but perhaps too soon can control content. It may extend to the upstream and downstream industries. \u0026 Rdquo; have on team building and management which lesson micro-channel movie tickets core founding team is an alternative combination of them an original watercress movie do ticketing yellow Fujian, lithography era through mergers and acquisitions the way also put him in the merge;? Other A VP Dan, then both media content for many years of operating experience and business customer resources; and Lin Ning himself is a serial entrepreneur, who is a high-friends network's CEO, had founded the F group, and has experienced over a thousand World War II mission. In summary, this is a team with content and 宣发基 because, understand electricity providers, the market team, the three partners of the broad prospects for online ticketing market have a consistent target identity. Lin Ning also told i horse revealed that he was originally a director of professional background, why do movie tickets micro-channel part by the original feeling of driving. This year, the cumulative total of micro-channel movie tickets on a film as much as seventy to eighty section, many of the film side of the net ticket is clearly seen in the pre-internet marketing unlimited potential, offering to cooperate in marketing outside of ticket sales, but Lin Ning said that the current enough to supply all the power the team to undertake, team building always keep up with the rhythm of customer demand. This is one of the biggest reason is that, for start-up companies, team building and funding are equally important part, but O2O itself needs a cross-border integration of the line, the line has the capacity requirements. Lin Ning said the company is currently the biggest pressure is the training of personnel, both from the line to find an understanding and experience to have, or keep out from the line of thinking of the Internet a very difficult next line, because with the Internet and movies Cross boundary conditions, very little talent. On entrepreneurship, Lin Ning talked forthrightly past failures do buy time. Instead, he believes entrepreneurs have had the experience of failure in easier after a thing. \u0026 Ldquo; I now have their own angel investment, compared to people concerned about the project I pay more attention to the part of the people must be had it tough, hardworking, and there have been failures experience will be even more special attention. \u0026 Rdquo; the integration of the team, he also summarized some lessons do buy when: 1. A start-ups do not spend too much energy to integrate, that would spend a lot of time. \u0026 Ldquo; the original when the gap between the F group only one-third of US group, we take the time to do the team and integration of resources, they are doing business. When you think of doing business again after six months of integration Nike Shoes but also to catch up when I am sorry you have not what happened. \u0026 Rdquo; 2, resources and sometimes a burden, not necessarily the value, to return to the product itself and the experience of service; 3, the stability of the core team is the key to a successful business, we have a high degree of unity of purpose philosophy, visionary thinking and long-term vision, when encountered blow can spur each other, not forgetting the pioneering early heart. Turning to peer competition, Lin Ning's position is, this is not the PK, he believes the online election seat cinema has not been fed, so most of the film side will choose to vote multiple network platforms while working. Then, if there is a product to a greater extent to show its potential, then perhaps competition began. This article i dark horse All rights reserved Please indicate the source, tort reserved.