Feng Xin: no 'godfather' STORM how to do the 'second'?Author: MEDICINE AND [REVIEW] $ 24 million, which is the total of three rounds of financing STORM Xin Feng, in the hundreds of billions of dollars in financing the video industry, this figure embarrassed to mouth, Feng did not flow like Baidu and Tencent 'godfather'. And 'barbaric growth' STORM has done daily active volume industry second consecutive profitable year, and submitted GEM applications. Chinese video industry has a strange phenomenon, Tencent video, Sohu video, love love Fantastic Art, PPTV and PPS and other video companies are claiming to be behind Youku industry, 'second', and each company were all from voluminous report intercept it needs, and Nike Air Max some reference to the total length of time, some references per capita length of time, and some reference HD duration and so on. STORM CEO Feng Xin (Information) This Feng Xin reference is the number of daily coverage, according to Ereli IUT statistics show that the number of daily coverage STORM reached your daily over 3113.2 million, this ranking has been for more than one Youku month after. In Feng view, the data in order to reflect the true value of a product, 'which truly reflects user specifications, within 24 hours how many people use you, we called on the activity, which is the most important data.' Whatever you called a numbers game Ye Hao, obscenity worth mentioning, Xin Feng elation marked expression on his face enough reason to interpret. In the video of this crazy burn, hundreds of millions of dollars of trade financing, Feng so far only had three rounds of financing: $ 3 million in 2006, $ 6 million in 2007, $ 15 million in 2008. Baidu acquisition of PPS video; Youku potatoes merger; Renren acquired 56.com; Shanda acquired Ku6 ...... in many video companies find 'godfather' has become common practice at the same time, STORM separate survived, but also live well, It has been profitable for three consecutive years and submit a GEM application. 'In the case of money, no father, STORM can only barbaric growth.' This is the dark horse i Feng Xin repeatedly to emphasize a word. STORM is how the godfather of the case in the absence of barbaric growth? It is how to deal with 'rich second generation' who? And this entrepreneur, what is inspiration? The following is a Feng Xin readme. We are a company owns more than 600 people and several hundred million dollars of revenue, compared to competitors, it was 'Cock wire', such as Youku valuation of billions of dollars, probably billions of dollars valuation of potatoes, IDG Art is Baidu, and Tencent and Sohu easily get hold of the video is also no problem. See their father will know we want to get a good qualifying is quite hard, because we are in terms of human and material resources and none of them is an order of magnitude. For example, the copyright put them spend five dollars, we can only spend a dollar. Our principle is to ensure that ownership purchase sixty to seventy percent, but do not buy an exclusive, too expensive for the content, we even buy second-hand. And our opponents will buy exclusive, which means that other users on the rush of troops is the matter with me more than five times. But in the end, those who are wealthy father's video site Youku addition we have Nike SB all been hit, how to achieve this result in such an environment, this is a matter of concern of entrepreneurs. 'Use and disuse It was too damn right' Our competitors are too strong, Nike Shox just like you're wearing a big pants, holding a stick, and the other wearing golden armor, and the hands of another great ax , you're smarter than they are alone. How do you do? It can only practice every day very hard, and if they like you desperately you can scrap it, but they did not desperately. So, I did not Fang Taijiang, it is the enemy not work hard. Everyone knows what to do, but no one at the heart really get there. The opponent is the value of money and the ability to flow money to make the product better, burn buy the copyright is to make the product better, but behind the product can trick the user likes. Traffic is designed to let users stay, let your users become larger, and finally allow products to better serve our customers. From 2008, we recognized a problem with burn fight traffic, when the video business is not clear what else, money it most clearly. But we find ourselves not keep up this trend, the financial lot Nike King of money is really hard, and finally melt into a $ 15 million, and others financing gap of around 15-20 times. Money is very powerful, you can not melt so much money you and others when they tell a story. Vice president leaving half, R \u0026 D and product wastage is also very powerful, on the surface each have their own way, in fact, no confidence. And the team is not easy to add, in 2008 and 2009 are the darkest years, I followed the others to run, the result could run. We follow the trend to go, you have to follow, it is very scary. By 2010, we do not want anything else. Our in-house, say a word 'is too reactive,' for large cadre, if you just look at live, it's useless! Two consecutive quarters, no significant progress, you're obsolete cadres, since resources are limited, you have to be meritorious, and meritorious service to a standard - faster than rivals. Everyone knows something, but almost no one can do so in earnest. In fact, we do is very simple, because there is no money to buy so much traffic, we just tried to make products and operations. In fact, on two aspects of the Internet, products and operations, the rich buy traffic, no money to do product. Our products have an average of 100 times a year to update, and update our opponents once or twice a year. Use and disuse! Do you use a specialty, it will be very fast hardware, but it will not destroy, a director will have some short. Competitors can have too much money to burn, but those things had to do to do well. We can not afford high-throughput mass 'micro-innovation', this innovative efficiency, but better customer retention. If your family has a right to broadcast the film, there are about one million users may come in, but if you do not have a home, ninety percent of the users have to run it to go. Like Youku cattle of it, but you do not have US drama, drama Sohu very cattle it, but you do not have English drama, English drama Tencent very cattle it, but you do not have drama, drama music, as the very cattle it, but the movie Thunder that competition , advantage is reduced. However, if we do a HD features, it may be thousands of users, or even only tens of thousands of users, but almost seventy to eighty percent of users do not go. Opponent's arms are too gorgeous, gorgeous as you like a peacock opening screen click, users will come, they went off-screen. And we are a little bit to help you a glass of water, brew a cup of tea to help you, help you a cigarette, nothing Niubi, but slowly you will find that this leaves a very high percentage of users. This year we do a lot, such as we did three years ago, progress, just to keep up with today's opponents. For example, the opponent has a movie recommendation, but basically the same as with the waste, huge hits low, and our ultra-complex algorithm, the algorithm barriers to entry seven or eight species, intermediate and various cross algorithm, which can produce a very Large user stickiness. This is something we have done more, for example, we require at least a month and a version, a version change some opponents would open the press conference, but we never this seriously. We do not Baidu the father, not so much money from it lead flow, then we will get quality. We have a word, not optimized before any field, there are thirty percent of the benefits of increased space, which is the principle we do products. For example, do home big picture, if we seriously want to do to 30 percent there must be room for improvement. The financing of holding more than I, who raised more than me, I was less than an updated version of the product, it is that attention is effort in financing. Therefore, the 'use and disuse' It was too damn right, if I do not get a tenth but more financing, maybe I can so that we can even die will be miserable. 'That trend trap' Everyone can see the trend, for most people is a trap, because this time only one person can live. Most of the video practitioners regard the video too simple, that is to burn buy copyright, find the father to traffic. This trend may be right, but there is only one winner, one day you do as a business is to finance, financing powerful man win, others will die. Each video companies are very powerful, every company can run, in fact, in every business run along this trend. But the real fact only three can win: Youku by financing, refinancing of listed wins, Tencent video and iQIYI fight father. Sohu video ran is useless, it does not father and traffic, if you do not sell the search dogs, there is no money. Video is the 2006 rise to, however, it was up video company proceeded to lose most, only Youku alive. Youku the company's most mischief, Air Jordan 17 is a harmful company. It is often stand up and say a few words, after so much left, and everyone feel right, then I followed him to run, but in the end everyone had taken the bait, and it is to attempt to divide the industry pattern. Youku first slogan was 'fast is king', 'fast' what does it mean, simply, everyone followed him Nike Heels Boots money to burn CDN service provider, but it has spent the most money in this area go to do this thing, do you then follow suit a year is useless. The second is 'not a million you do not come in,' is that you spend at least one hundred million yuan a year, this is it just finished financing capital shouting slogans, finally I went to financing, and have the slow response, such as He said PPTV, many years later also went to thaw a sum of money. The third slogan is 'wireless era,' I agree, but what is the point. Fourth, it is the most recent, it shouting the 'multi-screen' slogan, you can not understand, is not it? But these slogans has become a strategy for each company. As a boss, Youku trying to establish these rules are correct, but it wrecked a little - not to the opportunity, for example, in 2009 to enter anything in the video, in 2010 what, this point in time and that things not so great relationship and, when in fact there are various video company can do something else. The results ran with that, you end up doing, but it certainly. So, you will find along this trend, eventually will be left behind. In addition to that Youku, Fantastic Art beyond Tencent and Ai Ai three seemingly carefree company, other companies are in a kind of ecological well? Most people are trying to sell, PPS sold, the popularity has been knowledgeable Holdings, PPTV want to sell, the Thunder also want to sell their online video services. 'Storm never sell when the cows' STORM profit for three consecutive years, now waiting for the State to put brake listed on the GEM. I do not not sell, but sell STORM premise is selling better after. I do not want to sell STORM after becoming cows, is used to sucking vampire, this is my premise. STORM gave me something that I have to make it good, if I have to suck the juice it, this thing I did not come. If you just put STORM flow to guide you there, like Youku and potatoes, as I would never consider; if you sell, you do can be made larger than I do, it can be sold. I and 360 and some other companies also talked about mergers and acquisitions, but because I have this premise, so they do not feel able to really get STORM, feel you want your own business, but want to invest, they will not feel that assets more precious, this attitude strange. This is not a controlling stake and the right to speak on the issue, each founder has the absolute right to speak Chinese, why would not last, because you want to take money founder. If you want to give up, people want to go, or to commit suicide, then you certainly have no right to speak; if you still want to continue to control the company, no one will prevent you. Of course, I also heard of the Board of Directors of the CEO to get rid of, but I think this kind of behavior on the board of directors of the cost and risk is too great, the situation is more chaotic because the founder of the company trough seven Nike Shoes acts, had to you kill. My final conclusion is that each person just start a business, first and foremost is to live, to be profitable, can not rely on others. The second made sure thing, do the things you can control, do it well. Although we can not say that we have succeeded, but in today's Internet video, as long as the user to get the scale, you have the future. (Intern Wu Qian M, Chen Yufeng will also help to this article.)