Amazon seven strokes: Teaches you do e-mail marketingfor advertising to be on the phone this small screen there are some basic requirements: fonts and pictures large enough, easy to click on the link buttons, etc., friendly interface, message content easier to attract consumers. This, Amazon has done. Text / Cao Sanzo more and more people get used to using a mobile phone browsing the Web, check e-mail, mobile technology has become an inevitable trend of development of the Internet, including Facebook, including many Internet companies will mobile advertising as the next gold rush. As the world's largest online retailer, Amazon, naturally, will not miss the opportunity. Today is not to say that running mobile ads on the page, but sent via e-mail marketing advertising. In general, for ads to be on the phone this small screen there are some basic requirements: fonts and pictures large enough, easy to click on the link buttons, etc., friendly interface, message content easier to attract consumers. This, Amazon has done. 1. promotional mailings Father's Day approaching, many online shops are sending holiday promotional mailings to consumers. The figure is the promotional messages from Amazon, it is consistent with the two elements easy phone to read: The product list is slim type, 480px width suitable for mobile phone screen size; white bottom to better highlight the product images as well as text and links, people glance. 2. cart reminder emails a lot of people have had to put products into the shopping cart, then they did not buy nor removed from the shopping cart experience. Amazon via this email alert The following diagram stimulate the purchase. Mail content is 320px wide, links clearly visible, it is easy to encourage consumers click View Cart, thereby Nike Air Presto stimulating consumption. At the bottom of the list of goods either on a computer or mobile phone is almost no one will go one by one click to view, select the top of the list Air Jordan 12 to give Amazon a big yellow button, user click. 3. Products Featured Mail this recommendation message similar visual style and both Nike Free are suitable for mobile phones to read slender type layout. In the bottom of the product images placed brightly colored 'more' and 'Join shopping list' button in addition to causing Click this basic function, but also to the entire message looks more layered. Of course, this interface is displayed on the computer is a bad reading experience. For PC users as Air Jordan 11 spam, the picture of goods is absolutely protagonist. The daily marketing messages left side of the figure below is the mail advertising, web advertising is on the right. Users at all times during the consumption of information, so that consumers instant decision is the key to Nike Pepper Shoes stimulate buying. Marketing messages, pictures and prices of goods and merchandise descriptions are indispensable. The following illustration mail advertising like banner ads, as if the title and image to enlarge it, would be better. 5. Kindle Daily Mail This is a negative example to sell an e-mail and web ads: While links are, however small picture books, information related presentations unreadable font is too small; and important information title, price and other Nike Air Yeezy drowned in a whole In paragraph text, no focus. This bad advertising interface naturally makes careless browsing, let alone arouse a desire to buy. 6. Responsive Emails (content adjustable Mail) The figure is the same message are displayed on the computer and mobile phone interface, message content can be automatically adjusted according to the monitor. Whether on a computer or mobile phone, the overall structure of the message content, structured, different content separated from the navigation bar, below-friendly reading interface. Each module is independent arrangement, simple lines. 7. The paper and mail advertising advertising advertising content Two identical, but the message content to the right of the layout made some adjustments: title highlighted in a different color to highlight piece gray background color or gray frame content on a white ground, so more concise message content arrangement gives the CTA last action button (click the buy button), rather than the site home page links from the seven examples difficult to sum up the successful advertising and Nike Shoes marketing messages must have the characteristics: the content should be clear, the layout should be simple, Key to highlight. (Source: Lei Feng network)