Li Xueling: In the shadow of Tencentanother challenge Tencent story. \u0026 Ldquo; YY-QQ battle \u0026 rdquo; nothing to do life and death, but it comes to all the big companies and startups relations. Text / staff reporter Lei Xiaoyu nightmare. War imminent. Tencent Announces \u0026 ldquo; fully open \u0026 rdquo; the same day, June 15, 2011 afternoon, play more games network president, made two consecutive Li Xueling Sina Weibo. He said: \u0026 ldquo; Tencent has just stopped all cooperation with the YY, he held an open platform of the General Assembly, saying that win-win cooperation. Really funny. \u0026 Rdquo; he said: \u0026 ldquo; Ma has just finished: the whole platform is open and not have reservations, in addition one hand, on the run from the president ordered to end all cooperation with the YY, including the cooperation already under contract are stopped. I think we are all sensible. \u0026 Rdquo; in a short time, these two micro-Bo has been forwarded more than 800 articles and more than 300 comments. Next until midnight, Li Xueling made a total of 9 related to it, and further explained the matter, he's microblogging accounts nearly ten thousand more fans. This shows that people challenger for large companies to maintain a consistent interest. Of course, the more people will know that the Li Xueling, the transformation of the media people venture lovely fat, quiet five or six years, suddenly jumped out of \u0026 ldquo; Tencent killer \u0026 rdquo ;. Li Xueling choose Tencent opening of the General Assembly held in the sensitive timing, with the microblogging this grass-roots way, and finally between him and Ma, or, YY voice business and QQ TALK conflict between the open. Or that he is \u0026 ldquo; enemy \u0026 rdquo; of. Undercurrents already exists. In June 2005, Li Xueling resigned from NetEase, founded in Guangzhou, China Network Technology Co., Ltd. more, play more games main navigation. July 2008, he officially launched YY voice, and in April 2009 established an independent voice YY client division, will see it as operational priorities for the next decade. Earlier this year, YY language chat software is said to have registered more than 100 million users, peak concurrent users over three million, covering over 70% of online users, Shanda, Kingsoft online games and other large manufacturers are its customers. Of course, including Tencent game. Tencent QQ TALK similar software development time earlier than the YY voice, but in a lot of business in the empire penguins did not become the focus. In April, Tencent has been shown to re-enter this promising market, QQ TALK beta on-line. A month later, users have found that playing QQ game 'Heroes Union' when, if not hang QQ TALK, will not get the activation code and packs. If the future Tencent QQ TALK and further to its bundled games and more applications, then, YY voice will lose Tencent users. YY is simply born in a Killing Fields, which doomed it Unfortunate fate. In 2010 alone, the game language chat areas, YY voice alone iSpeak, Sina UC, Netease and Shanda EZ CC language chat and other competitors. Tencent's performance seems normal, Li Xueling accusations (see \u0026 ldquo; Li Xueling Ma wrote a letter \u0026 rdquo;) appear white elephant, although by convention, more tolerant people will give in a weak challenger. Influence of YY Tencent refused to cooperate constituted can roughly calculate it. Tencent occupy about a quarter of China's online games market, even Tencent cripple YY, the latter's market share by less than 20%. YY multi-play networks claimed more than 70% of users from non-gaming areas (distance education and training, live meeting, etc.), the YY Tencent users lost all but at most 5% of its total users. Li Xueling an event may be manufactured. As to whether he can be \u0026 ldquo; Ma valued competitor \u0026 rdquo ;, unknown. But as entrepreneurs, Li Xueling story rich enough, and hard-edged. This early China's IT reporter who interviewed a large number of IT celebrities such as Charles Zhang, Zhou, Lei Jun, etc., more than 30 years that Sohu, Netease key positions, and eventually into the ranks of their year of interview subjects, the latter despite ranking yet. He was ambitious, passionate, hard-working exception, sharp-eyed, self-righteous, and decisive, constantly looking for bigger goals. In fact, he has entered the industry is beginning to imitate others, then beyond it, as that is currently the object of Tencent, but the company has not just size. So the real dark horse does not depend on anyone else's picky run of wins. It relies on speed. After June 15, I met Li Xueling once in Beijing and Guangzhou, in addition to his sentence \u0026 ldquo; leave open, real Great Wall \u0026 rdquo; outside, did not show apocalyptic anxiety and fear. But see, this summer he flies very quiet. He smoked one cigarette after, often stay up at night, and that a round face in southern muggy air transpiration wet through and through. However, this is probably not because of anxiety, but some kind of excitement. After a long struggle of a people finally have to face a battle of the kind of excitement. This excitement is often a long silence instead. He was preoccupied. I asked him, you also worked as a reporter, if reporters asked Li Xueling Li Xueling entrepreneurs today, what would he ask about was Air Jordan 13 Retro silence for a minute, he said:? \u0026 Ldquo; He will ask you to do this thing done? \u0026 rdquo; Li Xueling and Ding Ding Lei Li Xueling helping his career. A few years later, when Li Xueling start a business, when a second round of financing, investors asked his first question is: What have you learned from Ding who in June 2003, Li Xueling alone from Beijing to Guangzhou, where she met? Ding. During SARS, the cabin was empty, Li Xueling was the only passenger. Later, he always jokes that he is sitting on \u0026 ldquo; plane \u0026 rdquo; go Netease. Li Xueling official status is Sohu IT editor, is preparing to take over the game channel. At the time, the acquisition of gaming information website Sohu 17173 negotiations are in full swing, while NetEase new 'Westward Journey' is the whole of China the hottest online games. Ding Li Xueling ask, how do the game in the end. Ding ask Li Xueling, the portal in the end how to do it. Now look, this is the first amnesty Ding deliberately arranged trip. Basically the conversation around the portal issues of concern were Ding, Li Xueling interesting game topic is rarely involved. After our chat, send Ding Li Xueling to the airport, and formally invited him to come Netease job as editor. In 2003, Li Xueling 29 years old, graduated from college six years. He worked five years IT reporter, had a three-year business experience website, as well as a short period of four months of Air Jordan 6 site work experience. Well, he is then Beijing IT sector \u0026 ldquo; four major record \u0026 rdquo; one's identity parachuted into Internet companies. The spring of 1997, Li Xueling about to graduate from the Department of Philosophy, Renmin University. He began looking for work. This chubby four-year college bubble glasses men most places is room information management system, not hanging in Yahoo chat room, that is written in assembly language programs. At that time, the Internet boom just germinate, Netscape wealth myth has not been known to most Chinese people. Li Xueling for work have their own principles: we must engage in a major business enterprise. He won out 'China Youth Daily' opportunity to work as a reporter, and solve the Beijing accounts. From 1997 to 2002, he interviewed a large number of Chinese IT industry entrepreneurs: Charles Zhang, Wang Zhidong, Ma, Lei Jun, Zhou \u0026 hellip; \u0026 hellip; These are some later once or becoming \u0026 ldquo; God \u0026 rdquo; the name, but Li Xueling then contacted them, these companies just getting started, but the size of three to four individuals. He saw the Chinese Internet child. Of course, here the first including Ding. According to Li Xueling saying, \u0026 ldquo; early in his stock fell to 7 hair, we drink together in Beijing Sanlitun mixed. \u0026 Rdquo; not everyone liked him, but everyone is impressed on him. Li Xueling is a thorn, like confrontational interview. He asked Intel CEO Barrett: \u0026 ldquo; do you believe Moore's Law \u0026 rdquo; he asked Zhang:? \u0026 Ldquo; Why do you search \u0026 rdquo; he Lei Jun said:? \u0026 Ldquo; Duba not good Symantec. \u0026 Rdquo; ask much more, Li Xueling began to think about the problem from the perspective of CEO. \u0026 Ldquo; They said I was a watcher, I'm not. I often think of yourself as a CEO. If I were him, I want to how to find and solve business problems. This is the philosophy department four years to bring the habits of mind: questioning the nature of things. \u0026 Rdquo; Li love the Internet, and thinking hard. In 1998, he found Zhou, want to work a business card exchange Web site called Lets Card. 3721 Zhou was being done about the words that a reporter not fly, not how to care too much. Later, Zhou Hongyi has repeatedly joked with Li Xueling: If we insist on doing, not even that is Facebook. Zhou said Lee even told how to use a search engine to generate content, which is later Qihoo prototype. A few years later, the business model can not find the odd tiger once, angry Zhou Xiao Ma: Li Xueling your grandson, causing me to lose $ 30 million. Li Xueling Lin Jun media counterparts (former vice president of multi-play network) said, \u0026 ldquo; I put both observer and participant roles always far apart, learn Ling otherwise, he did observer purpose is to practitioners, I was feeling, Li Xueling sooner or later to start their own businesses. Later I learned that Ling had already start school. \u0026 Rdquo; first entrepreneurial opportunities and Chen Zhou, a little relationship. The spring of 2000, Li Xueling Chen Zhou interview. At that time, Chen is doing Chinaren, talk about the Internet. Li Xueling thought, this is where to do the Internet, this is not the whole Kill, burn it? One day at noon, he and his colleagues Zhongguo Qingnian Bao, photographers Chai Jijun together in the cafeteria to eat, talk about it. Li Xueling little excited, that group of people will burn, we make do not burn, can be profitable business. April 2000, Photo.com photo site officially began operations. Li Xueling Sina editor in chief Chen Tong called and asked him not to photograph. Chen Tong gave him 50,000 dollars, and is priced 50 yuan each photo. After this many years, the Chinese news photos that much. Soon, the company changed its name to CFP Vision China, and won the first financing. Li Xueling hope to the company's transformation from a professional picture site is photo community, it was rejected by the board. In 2003, Li Xueling reluctant to follow the 10% stake they hold sold to investors, to give $ 100,000 (2010, CFP annual sales income reached 150 million yuan, about three-quarters of multi-play networks ). Zhongguo Qingnian Bao leadership advised him to resign, on the grounds that \u0026 ldquo; you wings so hard, but also to stay doing here \u0026 rdquo ;. Li Xueling ended his career as a reporter. According to Lin Jun recall at this time Li Xueling \u0026 ldquo; already famous \u0026 rdquo;, \u0026 ldquo; a lot of people work, will find learning Ling, Fang Xingdong, founder of the laboratory, looking through the school Ling; Huyanping White 'Internet Week', to learn Ling also who go too busy; Li and students leave the 'computer' start your own business, but also pulled learn Ling Ling learned a long time is the editor of 'programmer' magazine. Wang Lu wanted to strengthen Eweek transition to newsprint, please do it over Li Xueling Managing Editor. \u0026 Rdquo; Sohu editor Lishan invite Li Xueling as Sohu IT editor. Lee worked less than six months. \u0026 Ldquo; Sohu's style is not powerful enough, \u0026 rdquo; he recalls, \u0026 ldquo; we dare not criticize the boss. You do not dare think of a company boss, last Zenong ah, have something can not say. \u0026 Rdquo; much later, when he was an old colleague of Sohu, said: \u0026 ldquo; we all know that Li Xueling not stay long. Before he came to Sohu is well-known reporters, industry experts, are with the big boss dialogue. After coming Sohu, his level is just five employees, the entire Sohu has 12 employees. The big drop. His state is very anxious. Seeing others have earned the money, he does not find a new direction, but is Laotaibuxiao age, anxious to be certain. \u0026 Rdquo; this time, Ding also very anxious. Netease lag behind the competition in three major news portal, advertising revenue is far behind Sina and Sohu. Ding needed a go-getters, to help him recover Honor portal. Netease Li Xueling enter to earn money is not the original intention, he gains and losses in NetEase two years. Its piece de resistance was \u0026 ldquo; \u0026 rdquo ;: Netease tribes all content from the user, based on the number of clicks sort, already is a product of Web2.0 era. \u0026 Ldquo; when we do not know Myspace \u0026 hellip; \u0026 hellip; today, as long as the tribe Netease slightly change the shape, is now the most popular light Tumblr blog. \u0026 Rdquo; Li Xueling competent Netease news flow several times to achieve growth, and Sina, Sohu continues to narrow the distance, and has been accompanied by applause, he has always been difficult to feel satisfied. \u0026 Ldquo; 2004, the portal in this way a large corps combat, basically hit here. Five years later, we are infinitely close to Sina, but always just Sina followers. \u0026 Rdquo; In early 2005, Li Xueling to his boss, when he was CEO of Netease agent Ted Sun presents a rather radical idea: use a new organization to develop content Netease, the real estate, gaming, automotive and technology 4 independent channels, the establishment of self-financing company, employee stock ownership, and managers for independent companies have complete control over it. If successful, five years later, NetEase will hand four listed companies, each leader can do in the field. Proposal was Ted Sun and Ding approval. Less than six months, the initial set up in Guangzhou NetEase real estate channel already has a monthly turnover of 400,000 yuan. Li Xueling free hand, began to recruit people. However, March 1, 2005, news came NetEase NetEase property has already sold SouFun. Li Xueling is only after the completion of the deal is to be notified. Understandably, this has to smug Li Xueling, it is a kind of blow. At this point, since the finance, sales, supervision of listed companies, for various reasons, Li Xueling intrapreneurship programs are the brakes. He decided to quit business. He is the first person to find the LEI. Li Xueling and Ding Lei Jun said that if Li Xueling's elegant, Lei Jun is Li Xueling angel. Honored at a critical time carrying an angel but never die. Elegant and later meet as miss, angels bring sunshine and also shadow. In fact, Ding and Li Xueling during the meeting that SARS is Lei Jun introduced. Back in 1998, he and Li Xueling to know. Zhongguo Qingnian Bao Li Xueling in practice, wrote the first report is about Jinshan. In Li Xueling interviews and writing style, \u0026 ldquo; Since understanding LEI, which did not criticize him, he never stopped mouth \u0026 rdquo ;. \u0026 Ldquo; He and most of the media reporters are not the same. \u0026 Rdquo; Lei Jun said, \u0026 ldquo; he rejected all traveling expenses and (business) royalties. This does not mean there is nothing extraordinary, but rare, so I think he has bigger goals and dreams. His own view very stubborn. He criticized our products Jinshan well, how do you convince. We have a good relationship, but he is not wrong according to curse. He is a point of view of their own people, and not to be anything inducement. He is also willing to wondering, is technology enthusiasts and enthusiasts. He criticized the things we still speak in the point, very deep. \u0026 Rdquo; In early 2000, Lee founded the photo site when it looked Lei Jun unsuccessful. Now, Lei Jun decided to invest $ 1 million (8.4 million yuan when the contract), support Li Xueling business. Terms of capital size, date, and this is one of the best men Lei Jun angel investment. \u0026 Ldquo; I have not encouraged him to start. \u0026 Rdquo; Lei Jun said, \u0026 ldquo; I generally do not start encouraging anyone, because entrepreneurship bitter. Is Netease Li Xueling when the old me to chat, complain, I feel frustrated. He then want to start, say traffic performance NetEase two years is not bad, I would support him. \u0026 Rdquo; this time, Li Xueling for his ability has also been very confident. \u0026 Ldquo; many of my judgment has been verified, my goal and product planning has also been verified. Do not forget, I was born to write assembly language. Make a CTO also qualify, so the CEO is qualified. \u0026 Rdquo; Li Xueling extremely distinctive product of thinking. From the early CFP, Lets Card to later Netease tribes, even more than World of Warcraft zone late, YY language chat software, every shot he is digging user needs results. In many cases, his role is neither a chief nor the CEO, but a chief product consultant. It was so highly of him: \u0026 ldquo; This is a know, something that will take the initiative to understand the mentality of people a user; it is a skilled, products, people know how to do it; it is a vision and be able to grasp the trend of people; it is also We know how to control costs and find business opportunity. \u0026 Rdquo; however, in determining the direction of the business, when Lei Jun and Li Xueling still had differences. In early 2005, Lei Jun and Li Xueling went to Xiamen to attend the first session of the General Assembly, Cai Wensheng webmaster organized. The next day, the two men talked in the hotel room the whole day. After Netease tribes battle, Li Xueling is already one of the most fervent advocates of Web2.0 on UGC (user generated content) is very fascinating. He wants to redo the way UGC media, insists RSS blog subscription. LEI think the market is too small, \u0026 ldquo; Void, you do not see the shadow of money \u0026 rdquo ;. He said: \u0026 ldquo; to blog less than 5 percent of people, who need to blog less than 1%, 1% of the market we do do from a business perspective, you have to choose fertilizer market, small market homes?. \u0026 Rdquo; advocated doing LEI vertical portals, and in the real estate, automotive, technology, and games in the four directions, his preferred game information. Lei Jun Jinshan games have done for many years on this market quite well. In his view, the best game makers profit advertising strongest wishes, and also the deepest understanding of the Internet, this is not how to convince a group of advertising clients will be able to vote. In the end, both sides have done a compromise. April 11, 2005, to play on-line. This is a game of information products. September 11, 2005, on the dog line, this is a RSS blog subscription products. For Lei Jun, the business strategy is not even in uniform, he is also willing to invest large sums of money, it is out of the founder and the general direction of the judge. \u0026 Ldquo; Li Xueling is an ambitious but down to earth person. He wants the dog, may narrow the UGC understand, but UGC is no problem. \u0026 Rdquo; he said, \u0026 ldquo; I have from day one, there is a basic principle of investment: As long as the right people in the right direction, not cook the books, not against the law, it can. \u0026 Rdquo; 2005 August Li Xueling completed overseas registration, officially began operations more than China Network Technology Co., Ltd. in Guangzhou. He took five or six old unit Netease period in the Milky monarchs garden rented houses, buy servers and bandwidth. Shortly after moving Netease, he moved into the headquarters of the Office of the Guangzhou NetEase. He sat before Ding sat position, to all declared that: the future is ours, along with a bar dry. However, Li Xueling quickly come to understand the difficult business. This difficult endless, six years, it never ceases to challenge the founder and torture. Li Xueling soon understand that the dog is no future. Dogs less than six months on the line, in a blog post March 29, 2006, the Li Xueling openly admits: \u0026 ldquo; (do dogs) The selected bandwidth when to make the wrong choice \u0026 hellip; \u0026 hellip; among users AC or too little. \u0026 Rdquo; in June 2007, after reaching a relevant agreement, Li Xueling the domain name transferred to Thunder dog operations \u0026 ldquo; \u0026 rdquo ;, search dogs entertainment and games channel Thunder will all use multi-play network content. A few years later, Li Air Jordan 11 Xueling so awful interpretation is considered within the company is \u0026 ldquo; from the palace \u0026 rdquo; transactions: \u0026 ldquo; the dog's problem is the absence of creators, no interaction. You subscribe to the blog in the dog, watching feel good, but also to write a comment, but bloggers do not care about you, because the content is crawled to us, people can not see your comment. We also study hard Readback technology, but can not. This cycle can not be established, it is not interactive, so the dog is not interactive community, but reading tool, is one-way communication. I do not want to read the tool. \u0026 Rdquo; busy for so long, was the opposite with the original dream of fanatical Web2.0. Li Xueling insisted that the dog from the microblogging only one step away, but it and Netease tribes, Lets Card, become a Li Xueling not able to cross the blade. In fact, Lei Jun's plan, the dog's demise, but is to be expected, but five months earlier than the dog to play more on the line is the company's lifeline. Project set up at the beginning, Lei Jun and Li Xueling multi-play on the establishment of a small ideal: If you can take five years to achieve $ 100 million to play the scale, even 100 points. In 2005, almost a distant dream. China's online game industry broke out. In May, a grand market, when the market value has only $ 700 million. In December, Ninetowns market, and launched the 'World of Warcraft' game. Giants later swept the country online game 'journey' began beta. This could be considered the first year of China's game industry, at this time, to do more than play a game information website, rather than big money to develop online games, which in itself is already a popular choice fill, but also five years to achieve 1 billion dollar industry. Such a goal, even Li Xueling own heart did not end. \u0026 Ldquo; 1 million was the equivalent of how much money each person issued a piece of the whole Chinese money?. Anyway, I did not make too much money, many companies survive this threshold are also hung up. I wondered, did the annual revenue of 200 million yuan, and Nike Lunar Haze 30 times PE, 4 years down is 800 million yuan, equivalent to just $ 100 million. \u0026 Rdquo; basically, Li Xueling is \u0026 ldquo; contempt and sympathetic eyes \u0026 rdquo; to start to play the project. Even Li Xueling friend, giant games sector executives also puzzled Eric: \u0026 ldquo; see do not really understand. We 'journey' will make money, money fly over like snow in general. The way he used the media to make money, is advertising, did not earn any money. The feeling is like that. However, when only one of 17173 them (to play) actually jump quickly, it is still very powerful. \u0026 Rdquo; however, Li Xueling has Air Jordan 13 Retro been no turning back. He also fundamentally do not want to go back. On the contrary, to some extent, he even with a sort of frustrated professional self-esteem to do to play more. \u0026 Ldquo; Netease recall history, I think the vertical portal model can succeed. How to prove that this model can be successful? I made a billion dollars, not to prove it? If you had four channels have done, is not that $ 400 million it? I would never do, I dare. I'm not pointing critic. \u0026 Rdquo; Li Xueling complex mind, Lei Jun in the eyes. Lei Jun describe Li Xueling \u0026 ldquo; aim high, down to earth \u0026 rdquo ;, himself so, too. In the Chinese Internet industry, born in 1969 old Lei Jun is not large, but seniority, is a hardcore character. Ten years, he Jinshan from the application software to expand to the utility software, Internet security software and network gaming, completed a thorough Jinshan transition to Internet companies. He also became an angel investor. In less than five years, Lei Jun investment projects often \u0026 ldquo; successful \u0026 rdquo ;. From UCWeb, Kara, where the customer to Lok, all new round of popular Internet companies. By Ran Wang as saying, \u0026 ldquo; China is a testing ground for the whole LEI \u0026 rdquo ;. Lei Jun Li Xueling's very clear business prospects. \u0026 Ldquo; I see a dog with almost. I also know how to play probably done the most outstanding is $ 100 million in size. \u0026 Rdquo; the implication, even if done $ 100 million, it's nothing big. Count how big, how small he had to count and all passengers aged founder, said:? \u0026 Ldquo; if the sun from the west, I hope you do $ 1 billion. If not, do not come to me, you can go out. \u0026 Rdquo; Li Xueling Lei Jun is an exception for you Lei Jun's answer is:? \u0026 Ldquo; 2005, I do not know my judgment is right or wrong. I usually make a judgment of winning is relatively high, it is only because I make a judgment of more opportunities. I do business twenty years of successful experience no, but added a handful of failures. Entrepreneurs are growing up in error. If I knew right from wrong, I am not an angel, I become a god. \u0026 Rdquo; Li Xueling answer is: \u0026 ldquo; Lei Jun, like me, who are not seeking quick victory. We are people who grew up eating grass, not the people who grew up feeding. \u0026 Rdquo; business for six years, he has not seen what: strategic misjudgments, financing fails, the team away from home, technology bottlenecks by competitors malicious attacks that go to court, even as much as $ 250 million of the huge sums of money to acquire \u0026 hellip; \u0026 hellip; the passage of time , Li Xueling young, would be delighted some surprising sophistication. \u0026 Ldquo; I have in this life is to be fireworks on the river. \u0026 Rdquo; he said he did not want YY more lonely than fireworks. Li Xueling and certification YY Li Xueling Sina microblogging reason is \u0026 ldquo; play more games Profile CEO \u0026 rdquo ;, is \u0026 ldquo; YY English, music, cross country, arts \u0026 rdquo ;. Gemini start at the beginning has gone out a success or failure to see more play. Li Xueling and Lei Jun, like, very hard work, self-discipline is very strict. Such people distractions, and hands-on, once look for targets, rarely weigh again, but go all out. Li Xueling (and programmers to discuss procedural framework and website flow) has been retained in the CFP start time of the working methods to the present. To do more playing time, he spent most of a day time place than sales revenue, nor is the team management, but the product interface and user experience. Each button must be much, why should so much, why put in this position. He even took a ruler with graphic gesture to prove what he said is right: this is indeed less of a pixel pattern. In the hands at the same time, Li Xueling also established a fighting color work habits: found himself an enemy. That year, he had honestly told Chen Tongcheng recognize that promised to Sina, Sohu is to want to beat. Founder of multi-play, his adversary is 2003 to $ 23 million acquisition of Sohu's game portal 17173. He intends to give myself three years, the traffic over it. \u0026 Ldquo; I like the single oligopoly market. \u0026 Rdquo; Li had a reverse thinking, \u0026 ldquo; previously portals are more oligopolistic market, combat and construction are very mature, newcomers unlikely. But as this is only one boss is not the same industry. Boss feel settled, take a lot of years, relaxed, also tired, often you have a chance. Others fear me greedy, greedy people fear me. \u0026 Rdquo; on the whole, Li Xueling do play more logical and later do battle YY when exactly the same: concentrating a superior force, a single point of breakthrough, the completion of the Normandy landings. At that time, 17,173 have more than 200 games area, inevitably mean force. To play a zone only the most popular 'World of Warcraft', you can press on line. 4-5 17173 allocated from 200 employees editor responsible Warcraft Zone, which has called the big invested. World of Warcraft to play more in the area put 15-20 people, half of whom are technical personnel. The user experience, multi-play and 17173 are very different. Players can only see page 17173 dispensable news, play more zone Warcraft Warcraft actually be able to see, which will use the secrets of useful technical editor DCP classification. In addition, around the area of Warcraft to play more also established a famous guild system, effectively crawl grassroots netizens users. Within a year, more than 17,173 page views play a third of views. After more than a year, play more Nike Shox grass-roots users reached 10 million. At this time, the beginning and the perfect time to play its game of cooperation, open up the second game zone. Three years later, in 2008, to play more than 17173 in Alexa rankings, became the game portal No.1. However, this does not match, the importance of multi-play networks of influence and game manufacturers on them far less than 17,173 and even integrated portal game channel. Data show that more than 2009 more than one month playing online advertising revenues average about 1.2 million yuan, and even online games industry advertising media can not get into the top five. 2008 online games market revenue from 1.8 to 2.7 billion yuan, according to estimates, many of which net income of only 20 million yuan to play. Apparently, in 2008, Li Xueling has not yet been recognized by the industry, it has not been recognized by advertisers, not even been recognized by the team. \u0026 Ldquo; I promised brothers five years one million US dollars, and now three years later, I can not and waved his hand and said, come on, talk to me for two years together hungry belly. \u0026 Rdquo; Li Xueling Lei Jun, once again brought to life. May 2007, Lei Jun Zhou received a telephone. Week access to a voice do the game company, but do not quite understand, please help us to see the LEI. This is an online chat group called iSpeak Voice product, when thousands of concurrent users, but one or two. Lei Jun read a long time, very hesitant. Previously, he invested no less than five instant messaging product, without success. Ultimately, the LEI still decided to invest iSpeak. He had three reasons: First, there is a successful precedent Skype; and second, the voice is more effective than text communication tools; and third, the game voice once done, can be more than a gaming service, can do a lot of vertical portal applications. Lei Li Xueling want to invest together. Lee rejected the joint investment advice LEI. ISpeak he once considered worthless. By the end of 2007, Lei Jun and Zhou have invested iSpeak (later Jinshan to $ 8,000,000 to acquire iSpeak 30% of the shares). Soon, iSpeak of concurrent users exceeded 50,000. Li Xueling anxious. He changed his mind: the game voice could be completed \u0026 ldquo; 1 亿 美元 \u0026 rdquo; new power dreams. In September 2007, began to develop similar products to play YY voice. During this period, Li Xueling had intended to acquire iSpeak, but the price is 20 times the original unsuccessful. \u0026 Ldquo; Oh. \u0026 Nike Shoes Rdquo; Lei Jun sigh, \u0026 ldquo; this way I was very depressing thing. Learn Ling has a reporter's mistake because it is easier said than done. Mouth too much, talk too damaged. 6 months ago he felt worthless, the people humiliated. Six months later to buy, it is one thing not quite hard \u0026 rdquo;? The same as the year imitate 17173, Lee's speed is not slow. July 28, 2008, the YY voice Beta line. Lei Jun, the two companies as a board member, became a sandwich man. Lei Jun, CEO of both companies suffered a chain of complaints, \u0026 ldquo; pretty soon, do crazy \u0026 rdquo ;. Soon, Lei Jun opt out iSpeak Board. Settlement of the conflict nearly absurd. November 26, 2009, Feng, vice president of iSpeak Greek operator Shanghai Qin and companies because of alleged multi-play network malicious attack, was sentenced to the crime of destruction of computer information system of court, jailed for six months. At this time, the maximum number of concurrent voice YY has more than a million. Seeing a iSpeak validated by the huge business prospects, competitors YY to be made up. While near misses, but Li Xueling also a cold sweat. Not only have foreign aggression, as well as internal problems. In spring 2008, the third anniversary of Li Xueling business, the team came the first mass exodus event. His former colleagues in the NetEase, play more games, general manager Zhang Yunfan with 10 key employees resign, and north Beijing, the creation of a multi-play networks and with the nature of the company 178 Games Network. Li Xueling This is a very big blow. YY voice is being tested, but the core technical team collective loss. His way is to alleviate the suffering of the night playing the game, either CS or NES machine, always hit until the dawn. Every day more than a night long, but he will soon attempt to evade the enormous pressure to suffocate him. At that time, the main YY Li Xueling voice, need more and better technical personnel. In 2008, his monthly salary is 4,000 yuan, the whole company's highest monthly salary is 9,000 yuan. However, in order to market it, to hire people he needs to spend at least 10,009. Huge gap in income immediately caused a rebound in the company, so that Li Xueling three years later admitted that since their own business is the distribution of the greatest confusion confusion. \u0026 Ldquo; you have to let people live well below, but you can not be irresponsible to give them draw pie. This balance is difficult to grasp. \u0026 Rdquo; a few years later, Li Xueling to summarize the core cause of the incident is \u0026 ldquo; ideal beat bread \u0026 rdquo ;. He said: \u0026 ldquo; he (Zhangyun Fan) helped me a lot in those years, it is my favorite kind of smart people. However, at some stage, when people eat this bread, you use the ideal is unstoppable. Long after I was calm, I know, for a business team, that if you can not agree, scattered early morning good. \u0026 Rdquo; however, Lei Jun view, the incident was not entirely caused by the conflict of interest. It seemed accidental, behind him there is a deep character flaw Li Xueling. \u0026 Ldquo; you find a bunch of people together business, why did two or three years people will leave this is a standard problem that many start-ups are taking place?. Li Xueling business together with former army, he gave people high expectations, but from the heart, he believed people still working. Until the younger brother grew up, I did not want to do the little brother, he also people when younger. You fooled colleagues business people, but when dealing with specific things, and again when the younger people. This interest has nothing to do, and feel concerned. \u0026 Rdquo; Li Xueling own admission, he is a \u0026 ldquo; Patton \u0026 rdquo ;. On the battlefield, so that people like the indomitable general rumbling bulldozers opened. They principled, not easy to compromise, and often giving priority to efficiency, to seek maximum benefits. They are very simple, his eyes only the truth, not politics, but because of this, they are also difficult to understand other people's feelings and self-esteem, it is often difficult to work with the team. But Lee is probably not willing to admit that this is \u0026 ldquo; \u0026 rdquo ;. character flaw He just said that after this incident, they have learned a lot. Currently, he and his two successors executives Cao Jin, Zhao Jian fit well. Both of these are American returnees, had financial freedom, there was \u0026 ldquo; ideal bread and fight \u0026 rdquo; problem. April 2009, China Network Technology Co., Ltd. multi-board meeting, the company's business is divided into three separate business units: content information, game operators and YY Voice clients. These three career portions independent accounting, discretionary management by the different authorities, and even the office are not on the same floor. As founder and CEO, in charge of the project from Li Xueling multi-play YY voice changed. After the spin-off, Li Xueling had clearly told to play more games in charge of IT departments: \u0026 ldquo; this will not report to me. You love who reports to whom to report to. \u0026 Rdquo; according to Lei Jun's argument that since July 2008 released a beta version of YY voice, to play more of an entirely new look. At that time, company-wide about 60 technical personnel, were deployed there to do ten YY research and development. Dogs used to do more than play, the company is to buy the bandwidth 5M, max 10M units to buy, when to do YY, the first time to buy a 50M bandwidth, and after all in G units purchase . It is reported that this funding is spent each year on a project on the YY million. Currently, multi-play networks, said YY voice has more than 70% of users from non-gaming, distance education training, live meeting, and even anticipated star concert. Lei Jun had contemplated the prospect of more and more clear vertical applications. Li Xueling felt that he vaguely touch the edge of the Internet under a decade. He has always maintained that the Netease tribes and Lets Card, he had a chance to go beyond an era (even though it looked plausible). This time, he thinks he has the opportunity to borrow YY voice souls, way voice communication beyond Facebook. \u0026 Rdquo;